amplify your tableau dashboards: consumer orbit reveals the secret to their success
DESCRIPTION
Consumer Orbit, a leading aggregator of consumer behavior-based information (with 60 trillion pieces of data on American consumers) delivers business-ready, interactive Tableau dashboards to align the marketing departments of its clients. With most clients having more than 10 different databases of information, getting a clear 360 degree customer view presents a time consuming challenge. See how Consumer Orbit was able to change their business by using Alteryx to blend and analyze data from all of their clients’ sources, perform sophisticated segmentation analytics, and deliver interactive marketing dashboards for their clients.TRANSCRIPT
1© 2013 Alteryx, Inc.
Amplify Your Tableau Dashboards: Consumer Orbit Reveals the Secret to Their Success
2© 2013 Alteryx, Inc.
Welcome
Brian DirkingDirector of Product MarketingAlteryx, Inc.
Anthony KrinskySales EngineerTableau
Notes• The slides will be available from slideshare. The Alteryx slideshare account is http://
www.slideshare.net/Alteryx• Learn more about Alteryx – get the Visual Analytics Kit with a free copy of Alteryx –
www.alteryx.com/kit• Ask questions using the Q&A feature in WebEx• Follow the hashtag #AlteryxLive during the webinar to ask questions
Bill EngelChairmanConsumer Orbit
3© 2013 Alteryx, Inc.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
Busin
ess O
utp
ut
All Relevant Data
Enrich
Packaged Market & Customer
Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
4© 2013 Alteryx, Inc.
Alteryx Adoption and Customer Success
"Top 10 Big Data Pure
Plays"
Help peopletheir data
see and understand
Tableau DesktopSelf-service visual
data analysis
Informationconsumers
connectlive
extract
Web & mobileusers
(Tableau Server interactors)
Presentation
Tableau ServerRapid fire business intelligence
Repository
Security
Management/Automation
Data Server
Cache
connectlive
extract
Tableau Architecture
TABLEAU DEMONSTRATION
Cycle of Visual Analysis
Several of our 13,500+ Customers!
Consumer OrbitA Tactical Analytics Company
Using Alteryx for Rapid Development of a Tableau Front EndOctober 16, 2013
Bill Engel
Over 40 years as an Executive / Entrepreneur in the Consumer Information Industry:– Arbitron– Scarborough Research
• (Principal & President of Operations)
– Symmetrical Resources: 1992-2004 (Principal)• Simmons: CEO• MasterCard’s Transactional Data Solutions: President
– Experian: 2004 – 2009• Co-President of Research Services• EVP Innovation Center of Excellence –
Inventing the Future of Information
Bill Engel
2 Patents in the non-PII data space:
– Integrating disparate databases• A behavior based approach
– Weighting non-PII databases to a population• Utilizing behaviors
What We Do:Total View – the Product
Unifies Decisions down the Marketing Chain:– A Single View of your Company’s Customers :• Integrate all databases/research used by every decision
maker … up and down the marketing chain
• What your CUSTOMERS are doing:– When they are INSIDE your store– When they leave your store:
» The other stores they shop» The products they buy, the brands they prefer» Their attitudes and lifestyles» HOW TO REACH THEM THROUGH MEDIA CHANNELS
Behind the Scenes:
We integrate disparate databases:– Customer databases (PII and Non PII)– Transactions databases (Point of Purchase, etc.)• Daily/weekly/monthly• Supply chain/POP/real-time
– Market Research (summarized data)• Proprietary and Syndicated
– With our own aggregated database• 120 million households• Over 65,000 characteristics for each household
How We Do It
“Using Alteryx, we have put the power of rapid development and prototyping in the hands of our product people, eliminating our reliance on traditional programmers, and vastly simplifying our go-to-market product strategies.”
- Jay Huckabay, President and CEO of Consumer Orbit,LLC
Total View
Tableau Front End
Alteryx Back End– 43.3 Trillion pieces of Information
on the American Consumer
Orbit Descriptions
Orbit Revenue Implications
Store Performance
Customer Attitudes
Where They Live
Parting Words
Alteryx puts the power of database manipulation and reporting into the hands of our product specialists. – Their work product becomes the spec– Cut out the programmer– Fast to market and … a fully documented product
spec devised by the person designing the product
Tableau Front-End works seamlessly with Alteryx
It’s EASY and our Product People LOVE IT!
25© 2013 Alteryx, Inc.
Conclusion
Collect and enrich data from a full range of sources and get it ready for visualization in
TableauGive your data analytical context by providing
statistical, predictive, and deep geo-spatial analytics
Automatically create and iterate Tableau Data Extract files directly from your Alteryx workflows
Visualization, discovery and storytelling from your data using Tableau
26© 2013 Alteryx, Inc.
Get your free Visual Analytics Kitwww.alteryx.com/kit
27© 2013 Alteryx, Inc.
• Data blending• Data integration• Data analyst• Data enrichment• Business analyst• Data cleansing• Deep analytics• Strategic
analytics• Statistical
analytics• Predictive
analytics• Geo-spatial
analytics• Spatial analytics• Visualization
Key Terms
• Alteryx• Tableau Software• Tableau 8• Strategic Analytics• Big Data Analytics• Humanizing Big Data• Cosumerizing Big Data• Alteryx Analytics
Gallery• Brian Dirking• Anthony Krinsky• Bill Engel • Consumer Orbit