Investing in Liberal Arts Education & Advocacy

Marshall Sponder WebMetricsGuru INC

Introduction

Key topics include:

• Analyzing social media marketing opportunities for the arts• Exploring the behavioral and psychological factors that drive social media• Understanding how to form and optimize social networks for the arts• Designing effective communication strategies of social networks• Implementing measurement strategies to track and measure the ROI of social media• Discovering new social media technologies and learning how and when to employ them

Built and Teach Rutgers UniversityOnline Mini-MBA™: Social Media for the Arts

Also authored and teach a 6 week Social Media Measurement Class with use of Netbase

starting this Winter, again

Design of Rutgers Social Media For The Arts Fall 2012Training the Artists of the Future

Altruism is fed by Arts EducationIf you sing, dance, draw, or act -- and especially if you watch others do so -- you probably have an altruistic streak.

(Credit: © Sandra Cunningham / Fotolia)

Test of Altruistic Behaviorsample of 2,765 randomly selected adults participated

Behaviors• Allow a stranger to go ahead of them in line

• Carried a stranger's belongings, or donated blood

• Give directions to a stranger

• Lend someone an item of value

• Return money to a cashier who returned too much change

• Look after a neighbor's pets, plants or mail

Variables

1. Gender-orientation tolerance, measured by whether respondents would agree to having gay persons speak in their community or teach in public schools, and whether they would oppose having homosexually themed books in the library.

2. Racial tolerance, measured by responses regarding various racial and ethnic groups, including African-Americans, Hispanics, and Asian Americans. Eighty percent of the study respondents were Caucasian

"If policymakers are concerned about a

decline in community life, the arts shouldn't

be disregarded as a means to promote an

active citizenry” Kelly LeRoux,

UIC Study

Philosophy majors are some of the best with regard to analytical skills

• http://www.ets.org/s/gre/pdf/gre_guide_table4.pdf• http://pleasandexcuses.com/2012/09/06/philosophy-major/

.. and the best at all-around intellectual

skills.

Philosophy majors are the best liberal arts students at quantitative reasoning ….

Appears to be less employment for Musicians in 2011 than in 1999 according to DOL,

depending on what set of numbers you look at

http://arstechnica.com/tech-policy/2012/10/have-we-lost-41-percent-of-our-musicians-depends-on-how-you-the-riaa-count/

-41%? +13%?

Source: Netbase (1 year)

Social Media is a nice to have, but most artists don’t use it effectively

The Major Themes with Art Education and Social Media

Summary• Advocacy of The Arts fosters positive societal

values, and spending for Arts Education should be Increased instead of Decreased.

• Philosophy and Liberal Arts generalists are actually more effective employees to hire than business specialists because they more likely to “think out of the box” and adapt to rapid changes in the workplace and technology.

Marshall SponderWebMetricsGuru INC.

www.webmetricsguru.comwww.smabook.com

now.seo@gmail.com@webmetricsguru@smanalyticsbook WebMetricsGuru INC.

Thank You!