ampersand hotel pre-opening smart use of social
DESCRIPTION
Brief case study of hotel's pre-opening use of Facebook for marketing effectiveness.TRANSCRIPT
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Ampersand Hotel Kensington, London Pre-Opening Guests + Facebook as Market Research @AmpersandHotel
E A Craig – [email protected] NetworkAug 31, 2012
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Amersand Hotel uses Facebook to
Promote Soft Opening
Like to Enter
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Feedback from Winner’s stay required
Contest extended
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Key element – ‘How did you
Find out about the Contest – question 2
Drop down permits Choice of 1 of 3 – SLH,Splendia or Superbreak
My source a Tweet from SLH
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Option to share via PostOn my Facebok
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Well done Thank You Page – confirms
Winner announcementdate
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Platform used to Create + manage the
contest
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Kudos – a well integrated Strategy that stepped Beyond the usual Facebookpromo
• Generate pre-opening buzz• Obtain guest experience feedback• Determine strongest social source
(A pay for performance model in the making?)