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Straight Up Tone

Ampeg Guitar Amplifiers

Ampeg Guitar Amplifiers A glimpse into history

Ampeg history is filled with amazing guitar amps that are still highly sought after by players and studios across the

globe. From the multi-instrument inputs on very early Ampeg designs to such legendary models as the

Reverberocket and the Echo Twin (the first ever guitar amp with reverb), Ampeg guitar amps have always been at

the forefront of the industry. For our new GVT Series guitar amplifiers, we were particularly inspired by our models

from the early „70s. The V4 and VT-22 were extremely popular thanks to a legion of superstars that played them,

including Keith Richards, who used a VT-22 for the classic Stones albums, Sticky Fingers and Exile on Main Street. A

dedicated team of inspired musicians created these amps, including Rich Mandella, Roger Cox and Bob Rufakhar.

Their passion lives on with all the vintage gear that still rocks today. Now, with GVT, an incredible group of engineers

have come together with the same scope of vision and same commitment to impeccable guitar tone.

“Straight Up Tone” really does say it all. Sure… we build them tough, we build them so working guys can afford them

and we build them to look great. But none of this would mean anything if they didn‟t sound amazing. Welcome to the

new era of Ampeg guitar amplification…time to meet the new design team.

Ampeg GVT Brain TrustPyotr Belov - Director of MI Amplification

Pyotr is a life-long guitarist and obsessed amp geek whose dedication to tube amp design is unmatched. He was

the co-creator of the Blackheart line.

• 21 years of MI design, manufacturing and management experience

• Belov Amps - his own award-winning boutique amp company attracted top-tier clients like Billy Gibbons, Joe Satriani,

Adam Levy, Colin Hay and more

• Gibson - Director of MI amplification

• Management positions at Sadowsky Guitars, Svetlana Electronic Devices, Roscoe Guitars and Mojo Musical Supply

Rob Riggs - Test Engineer Manager

• 13 years of successful MI design experience

• Critical engineering role in all new product development

• Management positions at Symetrix and Biamp Systems before joining Ampeg

• High profile projects include the Micro-VR/SVT-210AV and the BA300/BA600

• Contributes electrical and acoustic design work on key products

Dave Wood – Senior Design Engineer

• One of the original designers for Neve Flying Faders

(still used today in top recording studios worldwide)

• Engineer with Hewlett Packard, Micron, VeriSign and T-Mobile

• Collecting vintage instruments grew into Big D's Music Exchange (vintage instruments and amps)

• Handled in-store amp repairs which gave him hands on experience with a large variety of modern

and vintage amplifiers. Loves designing audio gear that discerning vintage gear junkies will crave

GVT Core Features

• Guitar Valve Technology

– All-tube tone

• Class A and AB designs

• No op amps or MOSFETs in main signal path

• Full or half power modes (Tetrode or triode)

– Tube complement

• Preamp - 12AX7s

• Power amp - 6L6 & 6V6 (depending on model)

• Practical choice compared to other historic tubes

GVT Core Features

• Baxandall Tone Stack

– Synonymous with Ampeg tone

– Non-overlapping bands

– Full +/- 12 db range

– Baxandall “Plus”

• Separate circuit path for mid band

• Mid band gain staging

GVT Core Features

• Celestion was the obvious

choice for GVT

– Voice of Rock & Roll

– Legendary tone and

performance

– Vintage 30s, Seventy 80s

and Tube 10s

– #1 choice for the world‟s

greatest guitarists

GVT52-112 | GVT52-212 | GVT15-112

Seventy 80s can reproduce a wide range of sounds and

styles while adding the undeniable Celestion character tone

GVT and Celestion

GVT Extension Cabinets

Vintage 30s bring warmth and crunch on

thousands of recordings from notable players

including Slash, Steve Stevens and Peter

Frampton

GVT5-110

Tube 10s deliver maximum response and

amazing sound – this little speaker rocks

GVT Core Features

• Heavy Duty Design

– Multi-ply void-free birch

– Double-sided PCBs w/ heavy copper traces

– High-quality construction standards

– GVT112EW double baffle design

• Extended low frequencies

GVT Core Features

• Spring Reverb & Series FX loop

– True Bypass

– MUCH more popular than parallel loops

– Accommodates all pedals and processors

– Choice of professional players

GVT52 - 212 (Combo)

Key Features:

• Dual power modes

• Full power – 50 watts RMS

• Half power – 25 watts RMS

• Dual channels with footswitchable gain boost for both channels

• 3 x 12AX7 preamp tubes

• Solid state rectifier

• 2 x 6L6 power tubes

• 2 x 12″ Celestion (Seventy 80) speakers

• Baxandall Plus tone controls - treble, middle and bass

• Spring reverb and series FX loop w/ true bypass (footswitchable)

• Open-back cabinet, void-free 15mm plywood construction

US Retail: $1,259.99

GVT52 - 212 (Combo)

Additional Features:

• Extension speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm

• Footswitches:

• GVT-FS1: channel switching / gain boost (included)

• GVT-FS2: 2-button footswitch for reverb and effects loop on/off (sold separately)

• Dimensions (H x W x D inches): 21.0 x 26.5 x 11.0

• Handling weight (approx.): 62.8 lbs / 28.5 kg

Front Panel

Rear Panel

Key Features:



• Half power – 25 watts RMS

• Dual channels with footswitchable gain boost for both channels

• 3 x 12AX7 preamp tubes


• 2 x 6L6 power tubes

• 1 x 12″ Celestion (Seventy 80) speaker




GVT52 - 112 (Combo)

US Retail: $1,049.99

GVT52 - 112 (Combo)



• Footswitches:

• GVT-FS1: channel switching / gain boost (included)

• GVT-FS2: 2-button footswitch for reverb and effects loop on/off (sold separately)


• Handling weight: 52.2 lbs / 23.7 kg

Front Panel

Rear Panel

Key Features:



• Half power – 7.5 watts RMS

• 2 x 12AX7 Preamp tubes


• 2 x 6V6GT power amp tubes

•Baxandall Plus tone controls - treble, middle and bass


• Void-free 15mm plywood construction

GVT15H (Head)

US Retail: $699.99

GVT15H (Head)


• Speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm

• Footswitch: GVT-FS2, 2-button footswitch for reverb and effects loop on/off (sold separately)



Front Panel

Rear Panel

Key Features:




• 2 x 12AX7 Preamp tubes


• 2 x 6V6GT Power amp tubes

• 1 x 12″ Celestion (Seventy 80) speaker




GVT15-112 (Combo)

US Retail: $839.99

GVT15 - 112 (Combo)



• Footswitch: GVT-FS2, 2-button footswitch for reverb and effects loop on/off (sold separately)


• Handling weight: 41.8 lbs / 19 kg

Front Panel

Rear Panel

Key Features:


Full power – 5 watts RMS

Half power – 2.5 watts RMS

• 1 x 12AX7 Preamp tube


• 1 x 6V6GT Power amp tube

• Baxandall tone controls - treble and bass

• Void-free cabinet, 15mm plywood construction

GVT5H (Head)

US Retail: $489.99

GVT5H (Head)




• Handling weight: 20 lbs / 9.1 kg

Front Panel

Rear Panel

Features:




• 1 x 12AX7 Preamp tube


• 1 x 6V6G power tube

• 1 x 10″ Celestion (Tube 10) speaker

• Baxandall tone controls - treble and bass


GVT5-110 (Combo)

US Retail: $559.99

GVT5 – 110 (combo)





Front Panel

Rear Panel

Configuration options

GVT52-

112

GVT112EW GVT112EW GVT112EW

GVT112EW

GVT15H

GVT5H

Features:

• 60 watts RMS power handling @ 16 ohms

• 1 x 12″ Celestion® Vintage 30 speaker

• Sealed cabinet, void-free 15mm plywood construction

• Dimensions (H x W x D): 16.5 x 18.0 x 11.0


GVT112E (Extension Cab)

US Retail: $349.99

Features:

• Uniquely Ampeg double baffle design

• 60 watts RMS power handling @ 16 ohms

• 1 x 12″ Celestion® Vintage 30 speaker

• Sealed cabinet, void-free 15mm plywood construction

• Dimensions (H x W x D): 16.5 x 18.0 x 11.0


Configuration options

GVT52-

112

GVT112EW GVT112EW GVT112EW

GVT112EW

GVT15H

GVT5H

GVT112EW (Extension Cab)

US Retail: $419.99

GVT52-212 Top Competitors

Ampeg Fender Blackstar

Model GVT52-112 Hot Rod DeVille 212 III HT Stage 60

Power Output 50W/25W 60 60

Power Tubes 2 x 6L6 2 x 6L6 2 x EL84

Speakers Celestion Seventy 80s Celestion Celestion

Tone Controls Baxandall Plus - Treble, Mid and Bass x 2 Master Treble, Mid and Bass Bass, Treble and Bass, Mid, Treble

Reverb Spring w/ True Bypass Reverb Digital Reverb

FX Loop Yes w/True Bypass Preamp out, Power Amp In Yes w/Level Switch

Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm 4 or 8 ohms

Footswitch Jack 2 1 1

US Retail $1,049.99 $1,199.99 $1,129.99

Brand Ampeg Fender Blackstar Marshall

Model GVT52-112 Hot Rod Deluxe III HT Club 40 MA50

Power Output 50W/25W 40W 40W 50W

Speakers Celestion Seventy 80 Celestion Celestion Eminence AX-75

Tone Controls Baxandall Treble, Mid and Bass x 2 Master Treble, Mid and BassTone knob on Clean, Treble, Mid

and Bass on OverdriveTreble, Mid and Bass x 2

Reverb Spring w/ True Bypass Spring Digital w/Dark, Bright Switch Spring

FX Loop Yes w/ True Bypass Preamp out, Power Amp In Yes Yes

Ext Speaker Jack1 x 16 ohm, 2 x 8 ohm and 2 x 4

ohm4 or 8 ohms No Yes

Footswitch Jack 2 1 Yes

US Retail $1,049.99 $979.99 $879.99 $1,000



BrandAmpeg Fender Vox

Model GVT15-112 Blues Junior/Blues Jr. III AC15C1

Power Output 15W/7.5W 15W 15W

Speakers Celestion Seventy 80 Celestion Celestion

Power Tubes 2 x 6V6 2 x EL84 2 x EL84

Tone Controls Baxandall Plus - Treble, Mid and Bass Treble, Mid and Bass Treble, Bass

Standby Switch 15W/Stby/7.5W No Yes

Reverb Spring w/ True Bypass Spring Yes

FX Loop Yes w/ True Bypass No No

Signature FeaturesAll Tube Circuit Path, 15W or 7.5W, Dual Color Indicator Light, Brand Name Tubes

Black control panel, New badge, Rattle reducing shock absorbers for EL84 tubes, Fat

Switch

Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Yes Yes

Footswitch Jack Reverb and FX Loop Fat Switch Yes

FinishHeritage trim: black-line face plate, black

sparkle grille cloth and black TolexBlack Textured Vinyl Covering with Blackface

Style Black/Silver Grille Cloth

US Retail $1,049.99 699.99 899.99

GVT15H Top Competitors

Brand Ampeg Egnater Vox

Model GVT15H Tweaker Head Night Train


Power Tubes 2 x 6V6 2 x 6V6GTA 2 x EL84

Tone Controls Baxandall Plus - Treble, Mid and Bass Treble, Bass Treble, Bass

Standby Switch 15W/Stby/7.5W Yes Yes

Reverb Spring w/Hard Bypass No No

FX Loop Yes w/Hard Bypass Yes No

Signature FeaturesAll Tube Circuit Path, 15W or 7.5W, Dual Color Indicator

Light, Brand Name Tubes

Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Main and Extension, 4,8,16 ohms 8 or 16 Ohms

Footswitch Jack Reverb and FX Loop No No

US Retail $699.99 $599.99 $699.99


Brand Ampeg Marshall Vox

Model GVT5-110 Class5 AC4TV


Speakers Celestion Tube 10 Celestion G10F Celestion

Preamp Tubes 1 x 12AX7 2 x ECC83 1 x 12AX7

Power Tubes 1 x 6V6 1 x EL84 1 x EL84

Tone Controls Baxandall Treble and Bass Treble, Bass Tone

Standby Switch 5W/Stby/2.5W No

Signature FeaturesAll Tube Circuit Path, 5W or 2.5W, Dual Color Indicator

Light, Brand Name Tubes, double sided PCB, solid construction

Switchable Output Levels. 4W, 1W, 1/4W

Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Yes Yes

US Retail $559.99 $560.99 $349.99

GVT5H Top Competitors

Brand

Ampeg Blackstar Vox

Model GVT5H HT-5H AC4TVH


Power Tubes 1 x 6V6 1 x 12BH7 1 x EL84

Tone Controls Baxandall Treble and Bass Treble, Bass Single

Standby Switch 5W/Stby/2.5W Yes No

Ext Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm 8 or 16 Ohm 16 Ohm

Material 15mm Thick Void-Free Ply ? ?

US Retail $489.99 $419.99 $299.99

GVT112E/112EW Top Competitors

Brand Ampeg Ampeg Orange Vox

Model GVT-112E GVT-112EW PPC112 V112NT

Power Handling 60W 60W 60W 25W

Speakers Celestion Vintage 30 Celestion Vintage 30 Celestion Vintage 30 Celestion G12M

Signature Features

Dual Parallel speaker jacksDouble Baffle Design, Dual

Parallel speaker jacksHalf Open Back

US Retail $349.99 $419.99 $469 $349.99

Marketing Campaign

GVT Marketing Campaign

• GVT represents a substantial global launch

• Competitive marketplace, requires broad program

• From tradeshows to web to print to merch

• Training, clinics, coop placements and more

GVT Initial Marketing Launch

• Messe Launch

• Catalog Gatefold

• Web pages

Social Media Outreach

• “Leak” strategy

• Messe Facebook

Contest

• Facebook Video

Contest

• Guitar Superstar

NAMM event

Ad Campaign – 12 Months (and beyond)

• Beautiful campaign

• New amps with

compelling history

• Launched with key

partners in each market

Buy-In Kits and Merch Displays

• A variety of merchandising options

• Large eye-catching POP w/digital screen

• Small, easily deployed Tent POPs

• Displays feature “tone setting” charts

• Posters, window clings,

bumper stickers

• Cool SWAG

Reviews, Advertorials and more

• Reviews in influential magazines

• Music websites

• Advertorials with high profile retail partners

• And more

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