zpy creative folio july 2016

ZPY CREATIVE

ZPY Creative is the product + production of Australian-based Kiwi designer Zoe Platt-Young. This portfolio includes examples of brand creation and development, digital and graphic design, photography,

and illustration. On the following pages is a survey of work spanning 3+ years, predominantly consisting of commerical and freelance projects.

QUALIFICATIONS SKILLS SOFTWARE

Bachelor of Design Innovation (2012)

Majoring in Culture and Context Design, with a Minor in Sociology. Victoria University of Wellington.

Graphic and Digital Design, Web and Print Management

Brand research, development and design, including formation and updates, layout design, art direction, print design, website + web banner design, email design, web CM. Examples include: Clouding Around, Cause I Can, Luna, ZPY Creative, NZRB, MBIE, Town & Country.

Illustration and Photography

Digital portraiture, storyboarding, conceptual sketching (by hand), film and digital photography. Examples include: 'Hannah', 'Yorkstrasse', 'Lomo House'.

Front End Web Development (2015)

Three month Web Development certificate covering the basics of HTML + CSS. General Assembly, Melbourne.

Adobe Creative Cloud

Fluent user of 5+ years in the 'holy trinity' of graphic design software - InDesign, Illustrator and Photoshop. Also a hearty user and manipulator of Acrobat DC, and somewhat proficient in video and animation programs Adobe After Effects and Premiere.

Office and Project Management Tools

Fully conversant in Microsoft Word and Powerpoint, some commerical experience with Excel, Experienced and enthusiastic user of tools such as Trello and Atlassian (Jira, Confluence, Bitbucket).

LUNA

luna

Freya YoungCo-Founder

+64 027 756 1013email@freyayoung.com

luna

Sleepwearluna

Luna is a proposed fashion venture, consisting mostly of the design and promotion of high quality sleepwear and founded in Christchurch, New Zealand.

Combining strong scandivianian-inspired typography and ethereal photographic imagery, one is taken on an abstract visual journey, provoking intrigue. The white text of 'Luna' is designed to appear as if illuminated by moonlight.

luna

LUNA

enter site

TOWN & COUNTRY

Brand Identity for Christchurch groomer Town & Country.

Deliverables included positive and negative logo varieties and business card design.

TOWN & COUNTRYLOGO – DEVELOPMENT & LOCK-UP

Tracy Loomes, Certified GroomerMember of N.D.G.A.N.Z.

C

⌨

R 55 Kippenberger Ave, Rangiora

021 2380695 | TBC TBC TBC

Tracybirdling@hotmail.com

LOGO – DEVELOPMENT & LOCK-UP

Tracy Loomes, Certified GroomerMember of N.D.G.A.N.Z.

C

⌨

R 55 Kippenberger Ave, Rangiora

021 2380695 | TBC TBC TBC

Tracybirdling@hotmail.com

ZPY CREATIVE

ZPY Creative was a project to rebrand myself and my design practise.

This entailed a logo, business card, portfolio and website overhaul and redesign, the results of which can be see on the following pages.

Logo variants pictured to the right were designed to represent a 'seal' emblem, with the inner shape being derived from the three initials of ZPY.

ZPY CREATIVE

Pictured are screenshots from the ZPY Creative site, developed as my final project for the Front End Web Development Certificate from General Assembly, Melbourne.

The syllabus provided education in HTML and CSS, with the projects being self directed and focussed on troubleshooting. This has contributed to my web project management skills and provided insight into development aspects of design requirements.

WEBSITE

ZPY CREATIVEDesign

ZPY CREATIVEIllustration

ZPY CREATIVEConceptualisation

As part of the ZPY Creative rebrand, a social media presence was required.

Pictured is the ZPY Creative Facebook page and banner design.

SOCIAL MEDIA

Assorted digital art assets for online identity.

ILLUSTRATION ASSETS

Zoë Platt-Young | +61 4 0472 3051 | hello@zpycreative.com

DESIGN | ILLUSTRATION | CONCEPT

ZPY CREATIVE

As part of the ZPY Creative rebrand, corporate stationery was required.

Pictured is the final business card design (with gold foil emboss), and invoice template for receipting clients.

STATIONERY

Zoë Platt-Young | +61 4 0472 3051 | hello@zpycreative.com

DESIGN | ILLUSTRATION | CONCEPT

ZPY CREATIVE

ZPY CREATIVE - Gold Foiled, Rounded Business Card

Design for the ZPY Creative Business Card - top-pictured is the front, which had a gold foil applied after main printing. Bottom is the reverse, with expanded designer information and contact details.

ZPY CREATIVE - Invoice Template

Design for the ZPY Creative Invoice. The invoice needed to both convey a professional representation of the brand, as well as encourage settlement.

DESIGN | ILLUSTRATION | CONCEPTUALISATION

ZPYCREATIVE

INVOICE 22 September, 2015

PROJECT Fiona Powell and Tristan Blaufelder Wedding Invitations

(production of Jpeg Invitation for insertion into email).

PR. HOURS Hours Worked: 4 (4 hours)

Nature of hours expended: visual prototyping, illustration, layout and production design.

PR. TOTAL Total: $100.00, No GST. (4 hours @ $25 p/hr)

Thank you for your business and prompt settlement.

CLIENT/S

Please make bank deposits out to: Zoe Platt-Young BSB: 082-360 | ACC: 12-704-0819PAYMENT

Fiona Powell fionapowell@cloudingaround.com.au

ZPY CREATIVE

Final ZPY Creative business card design (with gold foil emboss).

STATIONERY

CLOUDING AROUND

Clouding Around is a boutique Salesforce Development and Consulting firm based in Melbourne, Australia. They focus on improving efficiency and growing returns for the Education and Not-for-Profit sectors in particular.

As Creative Lead, I developed their brand and visual identity. See the following pages and www.causeican.com.au for more.

CLOUDING AROUND

Pictured are Clouding Around design samples from social media, websites, email campaigns and print.

The refreshed elements of the Clouding Around brand were designed to complement the creation of a new collection of products - the Cause I Can suite.

CLOUDING AROUND VISUALCOLLATERAL

Designed email template produced in Campaign Monitor for mass send-out in the lead up to Christmas.

The email template was also to communicate package updates which occur relatively frequently as the development team look to fufill the needs of Clouding Around's Not for Profit clients.

CLOUDING AROUND EMAIL

As mentioned in the preceeding pages, creation of a new suite of products formed a large part of the role of Creative Lead with Clouding Around.

Here are the logos for each application, and visual elements from www.causeican.com.au.

CAUSE I CAN SUITE

Screenshots from the Cause I Can website. Each application has it's own microsite, as illustrated here.

The images depicted as graphics in white rectangles expand on interaction, allowing the user to see an enlarged version of the graphics for readability and clarity.

CAUSE I CAN WEBSITE

Proposed website refresh for the primary corporate website of Clouding Around.

CLOUDING AROUND WEBSITE

CPA Utilises Cause I Can and EradicatesData Silos

Creative Partnerships Australia operates in association with the cultural sector to develop philanthropy within creative industries. Implementing services and creating opportunities for the creative industries, they specialise in philanthropy, fundraising, partnerships and development within thearts sector.

Creative PartnershipsAustralia

CPA Utilises Cause I Can and EradicatesData Silos

Creative Partnerships Australia operates in association with the cultural sector to develop philanthropy within creative industries. Implementing services and creating opportunities for the creative industries, they specialise in philanthropy, fundraising, partnerships and development within thearts sector.

Creative PartnershipsAustralia

CLOUDING AROUNDMain Pages

CLOUDING AROUNDCase Studies and Blog

The Clouding Around

BLOG

Clouding Around - New Office!Updates to PackagesEdgar’s Mission Event Success

7 JUL 2015

12 AUG 2015

15 SEP 2015

12 AUG 2015

Edgar’s Mission Event Success

Salesforce Feature Unveiled

LINK 1 LINK 2 LINK 3 LINK 4 LINK 5 LINK 6

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Lorem upsum dole et fhklndzhn sgjk manefoseng

POSTS ARCHIVES

Donations Delivered for NFPs

5 MAY 2015

Memberships Boost

23 APR 2015

Lorem Ipsum Dolor et al

9 MAR 2015

7 JUL 2015

CPA UTILISES CAUSE I CAN

4 MAR 2015

1 MAR 2015

Edgar’s Mission Event Success

12 FEB 2015

Lorem Ipsum

Improve Donations Efficiency

25 FEB 2015

The Clouding Around

BLOG

Clouding Around - New Office!Updates to PackagesEdgar’s Mission Event Success

7 JUL 2015

12 AUG 2015

15 SEP 2015

12 AUG 2015

Edgar’s Mission Event Success

Salesforce Feature Unveiled

LINK 1 LINK 2 LINK 3 LINK 4 LINK 5 LINK 6

Lorem upsum dole et fhklndzhn sgjk manefoseng

Lorem upsum dole et fhklndzhn sgjk manefoseng

Lorem upsum dole et fhklndzhn sgjk manefoseng

Lorem upsum dole et fhklndzhn s

Lorem upsum dole et fhklndzhng

Lorem upsum dole et fhklndzhn sg

Lorem upsum dole et fhklndzhn sgjk manefoseng

Lorem upsum dole et fhklndzhn sgjk manefoseng

Lorem upsum dole et fhklndzhn sgjk manefoseng

POSTS ARCHIVES

Donations Delivered for NFPs

5 MAY 2015

Memberships Boost

23 APR 2015

Lorem Ipsum Dolor et al

9 MAR 2015

7 JUL 2015

CPA UTILISES CAUSE I CAN

4 MAR 2015

1 MAR 2015

Edgar’s Mission Event Success

12 FEB 2015

Lorem Ipsum

Improve Donations Efficiency

25 FEB 2015

In addition to a strong web presence, Clouding Around needed a professional way for consultants to introduce themselves to potential clients in a print format. Pictured are presentation items and corporate stationery.

CLOUDING AROUND PRINT

To translate the new Clouding Around brand into print, the graphic device of intersecting polygons was introduced, referencing Melbourne in a subtle form.

This approach was also used for the Presentation Folders, given to potential clients during live product demos.

PRESENTATIONFOLDER

YourSalesforce Partner

Designed to function as a set, the Cause I Can booklet and Clouding Around business card complement each other, whilst maintaining their individual identities.

The booklet diverges from the aesthetic of the business card with a strong photographic presence that is curated for each application.

BUSINESS CARD+ BOOKLET

Zoe Platt-Young | Creative Lead

Photographs of artwork from the Cause I Can 2015 promotional booklet.

For more information concerning the suite, and for live examples of design work, please see causeican.com.au.

CLOUDINGAROUND BOOKLET

Icon and illustration work for Clouding Around & Cause I Can.

CLOUDINGAROUND ILLUSTRATION

Edgar's Mission wanted a way for people to 'sponsor' one of their rescued animals on a monthly basis. Their current donations page was lacking brand cohesion and opportunities to increase empathy.

Pictured is my design proposition, which was incorporated into the Edgar's Mission website plan by Clouding Around.

EDGAR'S MISSIONMICROSITE

SPONSOR AN ANIMAL& CHANGE A LIFE

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commodo consequat. Duis aute irure dolor in reprehenderit in volup.

CHOOSE A CHARACTER

MILES BUTTERCUP RAYMOND TATTSLOTTO LUCKY PHIL

BUTTERCUP’S STORY

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SPONSOR BUTTERCUP!

Choose a Family – Select an Animal – Sponsor a new Friend.

SPONSOR AN ANIMAL& CHANGE A LIFE

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commodo consequat. Duis aute irure dolor in reprehenderit in volup.

CHOOSE A CHARACTER

MILES BUTTERCUP RAYMOND TATTSLOTTO LUCKY PHIL

BUTTERCUP’S STORY

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SPONSOR BUTTERCUP!

Choose a Family – Select an Animal – Sponsor a new Friend.

BUTTERCUP

Thanks for sponsoring Buttercup! With your ongoing support, she’ll be well looked after.

With $25 a month we can do x y and z.

$25

With $50 a month we can do x y and z.

$50

With $100 a month we can do x y and z.

$100

Choose your own custom amount.

Other

Donation Amount

Your DetailsPlease fill in the sections below

First Name

Last Name

Email

Company

Anonymous Donation

Is this a Company Donation?

Phone Number

Reason for your Donation

From time to time we would like to contact you with updates and other information regarding your sponsored animal and Edgar’s Mission. Please let us know how you would like to be contacted:

Phone Email SMS Mail

Suburb

State

Address(Street & Number)

Postcode

Country

Is this Donation a Gift?

Payment Options

SPONSOR!

Pick the date of your Monthly Donation

Credit Card PayPal Bank Deposit

Payment Type

WEDDING INVITATION DESIGN

Gate-folded, gold-foiled custom wedding invitation design and print management.

THÉRÈSE & NICKWEDDING INVITATIONS

NIC

HOLA

S PR

ESTID

GE

THÉRÈSE YOUN

G

- You

’re in

vited

to C

elebr

ate,

-

- The Wedding Of -

this

NYE

! - and -

OPEN FORDETAILS

NEW ZEALAND RACING BOARD

Cricket World Cup match schedule, 2015.

NEW ZEALANDRACING BOARD CRICKET WORLD CUP 2015

MATCH SCHEDULEDay Date Pool Match City Country Time (NZ)

SAT 14 Feb A Sri Lanka v New Zealand Christchurch NZ 11.00am

SAT 14 Feb A England v Australia Melbourne AUS 4.30pm

SUN 15 Feb B South Africa v Zimbabwe Hamilton NZ 2.00pm

SUN 15 Feb B India v Pakistan Adelaide AUS 4.30pm

MON 16 Feb B West Indies v Ireland Nelson NZ 11.00am

TUES 17 Feb A New Zealand v Scotland Dunedin NZ 11.00am

WED 18 Feb A Bangladesh v Afganistan Canberra AUS 4.30pm

THUR 19 Feb B Zimbabwe v United Arab Emirates Nelson NZ 11.00am

FRI 20 Feb A England v New Zealand Wellington NZ 2.00pm

SAT 21 Feb B Pakistan v West Indies Christchurch NZ 11.00am

SAT 21 Feb A Australia v Bangladesh Brisbane AUS 4.30pm

SUN 22 Feb A Sri Lanka v Afganistan Dunedin NZ 11.00am

SUN 22 Feb B South Africa v India Melbourne AUS 4.30pm

MON 23 Feb A England v Scotland Christchurch NZ 11.00am

TUES 24 Feb B West Indies v Zimbabwe Canberra AUS 4.30pm

WED 25 Feb B Ireland v United Arab Emirates Brisbane AUS 4.30pm

THUR 26 Feb A Afganistan v Scotland Dunedin NZ 11.00am

THUR 26 Feb A Sri Lanka v Bangladesh Melbourne AUS 4.30pm

FRI 27 Feb B South Africa v West Indies Sydney AUS 4.30pm

SAT 28 Feb A Australia v New Zealand Auckland NZ 2.00pm

SAT 28 Feb B India v United Arab Emirates Perth AUS 7.30pm

SUN 1 Mar A England v Sri Lanka Wellington NZ 11.00am

SUN 1 Mar B Pakistan v Zimbabwe Brisbane AUS 4.30pm

TUES 3 Mar B South Africa v Ireland Canberra AUS 4.30pm

WED 4 Mar B Pakistan v United Arab Emirates Napier NZ 2.00pm

WED 4 Mar A Australia v Afganistan Perth AUS 7.30pm

THUR 5 Mar A Bangladesh v Scotland Nelson NZ 11.00am

FRI 6 Mar B India v West Indies Perth AUS 7.30pm

SAT 7 Mar B South Africa v Pakistan Auckland NZ 2.00pm

SAT 7 Mar B Zimbabwe v Ireland Hobart AUS 4.30pm

SUN 8 Mar A New Zealand v Afganistan Napier NZ 11.00am

SUN 8 Mar A Australia v Sri Lanka Sydney AUS 4.30pm

MON 9 Mar A England v Bangladesh Adelaide AUS 4.30pm

TUES 10 Mar B India v Ireland Hamilton NZ 2.00pm

WED 11 Mar A Sri Lanka v Scotland Hobart AUS 4.30pm

THUR 12 Mar B South Africa v United Arab Emirates Wellington NZ 2.00pm

FRI 13 Mar A Bangladesh v New Zealand Hamilton NZ 2.00pm

FRI 13 Mar A England v Afganistan Sydney AUS 4.30pm

SAT 14 Mar B India v Zimbabwe Auckland NZ 2.00pm

SAT 14 Mar A Australia v Scotland Hobart AUS 4.30pm

SUN 15 Mar B West Indies v United Arab Emirates Napier NZ 11.00am

SUN 15 Mar B Pakistan v Ireland Adelaide AUS 4.30pm

WED 18 Mar KO QUARTER FINAL 1 Sydney AUS 4.30pm

THUR 19 Mar KO QUARTER FINAL 2 Melbourne AUS 4.30pm

FRI 20 Mar KO QUARTER FINAL 3 Adelaide AUS 4.30pm

SAT 21 Mar KO QUARTER FINAL 4 Wellington NZ 2.00pm

TUES 24 Mar KO SEMI FINAL 1 Auckland NZ 2.00pm

THUR 26 Mar KO SEMI FINAL 2 Sydney AUS 4.30pm

SUN 29 Mar KO FINAL Melbourne AUS 4.30pm

ARE YOU IN?

All times correct when going to press.

Wellington Cup Carnival Retail A2 poster.

NEW ZEALANDRACING BOARD

TUI SUPER SATURDAY

P L A T I N U M H O M E S

5.02PM SATURDAY 17 JAN - MEETING 4 (M4) RACE 9 (R9)

1 SACRED STAR 10 SHEZHARDTOCATCH

BARRIER 12 BARRIER 5

2 DURHAM TOWN 11 SILVER ECLIPSE

BARRIER 9 BARRIER 17

3 NATUZZI 12 FIX

BARRIER 16 BARRIER 15

4 IN STYLE 13 TREPIDATION

BARRIER 7 BARRIER 11

5 GINNER HART 14 RUDD AWAKENING

BARRIER 14 BARRIER 13

6 WHOSYOURMASTER 15 DESIGNATED DRIVER

BARRIER 10 BARRIER 3

7 TOMORROWLAND 16 ONLYAROSE

BARRIER 8 BARRIER 6

8 ADVENTADOR 17 SPITFIRE LADY

BARRIER 4 BARRIER 2

9 SOUBRETTES

BARRIER 1

MINISTRY OF BUSINESS, INNOVATION AND EMPLOYMENT

Evaluation of the Short-term Outcomes of the 2010 Changes to the Employment Relations Act and Holidays Act.

Long-form Government-issued report published online.

MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT

April 2014

Evaluation of the Short-term Outcomes of the 2010 Changes to the Employment Relations Act and Holidays Act

MB 12708 APRIL 14

Reports published by government websites.

MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT KiwiSaver Baseline

Report

May 2014

MB 12740_MAY 2014

March 2014

Temporary Migrants as Vulnerable Workers: A literature review

Housing Affordability Infographic, outlining average home prices and MBIE targets.

MINISTRY OF BUSINESS, INNOVATION &EMPLOYMENT

PHOTOGRAPHY

Various lomographic film photography shots taken in Berlin and Christchurch, 2013.

LOMOGRAPHY

Lomographic collage printed onto acetate for backlighting. From 'Lomo House' project, 2012.

LOMOGRAPHY

Lomographic collage printed onto acetate for backlighting. From 'Lomo House' project, 2012.

LOMOGRAPHY

ILLUSTRATION

Miscellaneous illustration projects from 2008 onwards.

Pictured: 'Hannah', digital portrait of a friend, 2008.

ILLUSTRATION

Miscellaneous illustration projects from 2008 onwards.

Pictured: 'Crina', digital portrait, 2011.

ILLUSTRATION

Miscellaneous illustration projects from 2008 onwards.

Pictured: 'Yorkstrasse', motion drawing, 2013.

ILLUSTRATION

- FOR DESIGN ENQUIRIES -

hello@zpycreative.com