zoomfitness auto category deck
Post on 19-May-2015
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zoommedia.com
Auto Category DeckReaching the Automotive AudiencePresented to:
By:
Why ZoomFitnessTM?
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
ZoomFitnessTM delivers an upscale, affluent
audience with experience in the auto category, ideally suited to automotive brand messaging.
Utilizing commercials w/ sound and custom digital content auto advertisers will engage their target audience in a relevant viewing environment.
• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI
100K+)• Educated (Bachelor’s Degree or
higher Index 161)
3
Ideal Auto Target
© 2011 Zoom Media Corp. All rights reserved.
First to Try: Automotive Index 150
Activities: Automobile WorkIndex 120
Regularly recommends on automobiles
Index 123
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
Confident in negotiating to buy a car
Index 114
ZoomFitness Consumers are valuable automotive category targets
© 2011 Zoom Media Corp. All rights reserved.
Intermediate sized carIndex 117
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumers own a variety of different sized cars
Compact pickupIndex 140
Compact sport/utility Index 138
Sub-compact car Index 148
Mid-size sport/utilityIndex 135
© 2011 Zoom Media Corp. All rights reserved.
Spent $40,000+
on most recent purchase/lease Index 126
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumer spending power in the automotive category
Spent $15,000 - $19,999
on any vehicle Index 124
Spent $30,000 - $39,999
on most recent purchase/lease Index 120
© 2011 Zoom Media Corp. All rights reserved.
Has MP3 player connection Index 161
Has built-in GPS/navigation systemIndex 127
Has satellite radio sound systemIndex 137
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumers & car features
Has bluetooth/
hands free phone capabilityIndex 124
© 2011 Zoom Media Corp. All rights reserved.
Fitness Consumers: Auto Insurance &Loans
Has combined homeowners/ auto insurance policy
Index135
Carries comprehensive auto insurance Index 113
Has an auto loanIndex 145
3+ vehicles in HH covered by insurance Index 123
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
© 2011 Zoom Media Corp. All rights reserved.
Give advice extremely/very often
Index 192 Consider self to be very social
Index 157
Want to explore and learn about new
things Index 118
Are Leaders Index 136
Fitness Consumers are the people you want to reach
Buy based on quality, not price
Index 143 Are confident Index 132
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
zoommedia.com
Appendix
ZoomFitnessTM
Delivers
ZoomFitness HIST DISC ESPN TBS TNT
Most recent purchase/lease was a sub-compact vehicle
137 100 97 98 102 93
Most recent purchase/lease was a compact sport/utility vehicle
128 108 101 106 108 108
Vehicle has security/burglar alarm 124 110 110 112 107 107
Vehicle has an MP3 player sound system
161 110 112 116 111 103
Automobile Features Category- Top 5 Entertainment Cable Nets
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitnessTM
Delivers MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness HIST DISC ESPN TBS TNT
3+ vehicles in HH covered by insurance
123 114 110 109 106 104
Has combined homeowner/auto insurance policy
135 113 106 111 102 103
Has an auto loan 145 118 113 115 115 107
Auto Loans and Insurance – Top Entertainment 5 Cable Nets
Consumer Comparison
ZoomFitnessTM
Delivers MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness HIST DISC ESPN TBS TNT
Vehicle has satellite radio 137 115 111 120 106 104
Spent $40,000+ on most recent purchase/lease
126 110 115 117 95 102
Spent $15,000 - $19,999 on vehicle 124 112 110 110 108 103
Auto Category – Top Entertainment 5 Cable Nets
Consumer Comparison
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