zoomers by dr. erik rabinowitz “the 76 million americans born between 1946 and 1964 will be more...
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ZoomersZoomers
By Dr. Erik RabinowitzBy Dr. Erik Rabinowitz
“The 76 million Americans born between 1946 and 1964 will be more appropriately known
not as boomers, but "zoomers" as they pass 60 years of age and alter society's concept of
retirement.”
Traditionalists Born 1925-1945
65 Million
Baby Boomers Born 1946-1964
80 Million
Generation X Born 1965-1980
46 Million
Generation Y/ Millenials
Born 1980-2002
76 Million
• 7,918 Americans turn 60 each day. • 330 every hour or 4 million a year in 2006. • In 20 years, the age profile of America will
match that of Florida • about 1:5 Americans will be older than 65.• 2011 Zoomers can expect to live, +18 years.
• 4 out 5 Zoomers intend to keep working in
retirement. • 1/2 plan to launch into an entirely new job or
career in retirement.
ZoomersZoomers• The Boomers' devotion to exercise and fitness is
a prime example of their influence on society. • President's Council on Physical Fitness.• “Little League Generation”• As they matured corporate fitness centers and
private health clubs sprouted up• Work hard, play hard and spend hard is their
motto• They typically state that they feel 10 years
younger than their chronological age.
Zoomers cont.Zoomers cont.• Retirement is a "mid-life" event. • Consistently over-programming their
days with very little down time.• Purchase more upscale goods and
services.• Attracted to facilities that emulate the
Club Med or country club philosophy.• Prefer to socialize in smaller groups and
extended family circles.
ImplicationsImplications• Remain dedicated to health, wellness
and exercise.
• Old splash `n' play pools are giving way to large fitness pools designed to accommodate water walking, water aerobics and active lap swimming.
• When programming for this age group, remember to customize the experience to cater to their need for self-fulfillment, healthy pleasure, nostalgic youthfulness and individual escapes.
• Activities such as bingo, bridge and shuffleboard will likely be avoided like the plague viewed as being old.
• Terms such as "community center," "adult center" or "social center" are far preferable to "senior center" in the eyes of boomers.
• "The Golden Age of Aquarius“ Nostalgic mindset keeps boomers
returning to the sites and sounds of their 1960s youth culture. As long as the likes of Mick Jagger, Bob Dylan and Paul McCartney can crawl onto the stage, there will be boomers to fill the arena seats.
• Technology will continue to have cachet.• The length and timing of programming must be
compressed.– An hour here and an hour there, throughout
the week, both day and night.
• They love the outdoors• Trails for walking, hiking and biking are
amenities favored by homebuyers, and zoomers are quickly adding in-line skating and rock climbing to their list of favorite outdoor activities.
• Arts and entertainment huge (so know your community)
• Sixty-eight percent of boomers are married.• They love and seek educational programming.
Program ideasProgram ideas•Getaway weekend trips•Computer club•Coffee with the expert•Cooking workshops•History club•Creative explorations into self (will you be my partner?) •Sounds of music•Women & the shoes that got us here•Diabetic shoes•Simplify your life series•Defensive driving
Program ideasProgram ideas•Watercolors•Make and take craft workshops•Floral arranging•Snowmaking madness•Tennis anyone?•Sunshine gardening group•Basic orienteering (never get lost again)•Backyard buffet for the birds•Aromatherapy workshop•Table tennis•Warming up America (quilting class)•Line dancing
• Puppy love (animal therapy)• Downsize with EBAY!• Genealogy• Social bridge• Financial Fridays• SHIIPs Senior Health Insurance Information
Program• Health screening• Support groups • VIP Visually Impaired Programming• Caring for your loved one• Community living that for me• Slow walker faster pickers club
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