zoom 2015 review

IN ASSOCIATION WITH

2015 review

IntroductionZOOM is the first and only auction of photos taken by the stars of any sport. It is also the only independently-arranged event in F1 which involves all of the drivers, all of the team bosses and the sport’s chief executive Bernie Ecclestone.

ZOOM launched in late 2012 and has held three star-studded events since then with photographs auctioned by Coys in front of a star-studded line-up of VIP guests. All proceeds from the auction of photographs go directly to Great Ormond Street Hospital Children’s Charity (GOSHCC).

The images below are a selection of the photographs taken for the 2015 ZOOM auction. To see all the images from 2015 and the previous two events, please click here.

The eventThe 2015 ZOOM gala event and auction took place at the InterContinental London Park Lane on Friday 16th January. More than 300 guests were in attendance, including Geri Halliwell and her F1 team principal fiancé Christian Horner, Bernie and Fabiana Ecclestone, team bosses Claire Williams, Graeme Lowdon and Éric Boullier, F1 designer Adrian Newey, Prince Leopold of Bavaria, Iron Maiden’s Adrian Smith, Thin Lizzy’s Scott Gorham, TV presenter Lizzie Cundy and acting stars Liam Cunningham and Stefanie Powers. Nikon branding was prominent at the event in particular on the branding boards where a photographer from Getty Images was stationed to snap VIP guests.

Red carpet

Adrian Newey and Amanda Smerczak

Suzi Perry

Stefanie Powers

Bernie Ecclestone

Christian Horner and Geri Halliwell

Liam Cunningham

Claire Williams

Max Mosley

Anthony Hamilton Lizzie CundyScott Gorham

Sky Sports competitionSky Sports was this year’s partner for the official ZOOM competition. F1 fans were asked to submit their favourite images of the season, with the best photographer winning a suite of prizes including a Nikon D5300 camera, two invitations to the auction and the opportunity to see their image feature in the official ZOOM book. Sky ran dedicated articles about the competition and heavily promoted it on social media, as well as filming live at the event for Sky Sports News.

Broadcast mediaFilm crews present on the red carpet and at the event included Sky Sports, London Live, Getty Images and Germany’s RTL, as well as two crews producing official videos for ZOOM. Nikon branding was featured significantly on the footage. Click on the images below to watch the videos.

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OFFICIAL EVENT REVIEWS

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Other media coverageNikon obtained a wide range of media coverage from ZOOM, with articles featuring Nikon appearing in media outlets with a total estimated reach of 412,673,085 (data compiled for ZOOM by Outside Organisation). This exposure was achieved both through reports mentioning the Nikon name and photographs showing the Nikon logo, including widespread use of photographs taken in front of ZOOM branding boards.

Some highlights of this coverage are below with a fuller breakdown of the articles at the end of this review.

SPECIALIST MOTORSPORT PRESS

Social mediaThe ZOOM Twitter and Facebook pages frequently posted content about Nikon and intiatives connected to its involvement in the project. In addition to this, other ZOOM partners such as Circuit of the Americas, Neuschwansteiner and Sutton Images also promoted the connection. A competition on Twitter to win a COOLPIX S9700 camera by taking the best photo of the event further engaged guests with the Nikon brand. A selection of social media posts are shown below.

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Signed camerasNikon provided COOLPIX S9700 cameras for ZOOM 2015 which were signed by nine current and former world champions including Jenson Button, Mario Andretti, Niki Lauda, Kimi Räikkönen, Sebastian Vettel, Fernando Alonso, Sir Jackie Stewart, Jacques Villeneuve and Mika Häkkinen, plus 2014 runner-up Nico Rosberg. These cameras were auctioned alongside the photographs to raise more money for GOSHCC.

NICO ROSBERGRunner-up 2014

SEBASTIAN VETTELChampion 2010-13

JENSON BUTTONChampion 2009

KIMI RAIKKONENChampion 2008

FERNANDO ALONSOChampion 2005-06

MIKA HAKKINENChampion 1998-99

JACQUES VILLENEUVEChampion 1997

MARIO ANDRETTIChampion 1978

NIKI LAUDAChampion 1975, 1977 & 1984

SIR JACKIE STEWARTChampion 1969, 1971 & 1973

Mario Andretti Jacques Villeneuve Niki Lauda Mika Häkkinen

Sample media coverage

The following pages show examples of the media coverage of Nikon and ZOOM relating to the 2015 event.

TOTAL ESTIMATED REACH: 412,673,085Reach data and sample media coverage compiled for Zoom by Outside Organisation

Stood on the Podium Online

10th December 2014 Subscribers: 800

Jack Leslie F1 Blog Online

17th December 2014 Unique User Count: 14,000

F1.com Online

19th December 2014

RichlandF1.com Online

21st December 2014 Unique User Count: 75,000

GPToday.com Online

21st December 2014

Pitpass.com Online

23rd December 2014 Unique User Count: 97,000

Mirror.co.uk Online

23rd December 2014 Unique User Count: 67,046,483

SkySports.com Online

2nd January 2015 Unique User Count: 13,700,000

SkySports.com Online

14th January 2015 Unique User Count: 13,700,000

MailOnline Online

16th January 2015 Unique User Count: 196,746,035

International Business Times Online

16th January 2015 Unique User Count: 13,800,000

London Live Television

16th January 2015 Viewing Figures: 2,200,000

Londonlive.co.uk Online

16th January 2015 Unique Users Count: 180,000

Getty Images Video

16th January 2015 Subscribers: 617

Express.co.uk Online

18th January 2015 Unique User Count: 15,466,269

SkySports.com Online

19th January 2015 Unique User Count: 13,700,000

Reveal.co.uk Online

20th January 2015 Unique User Count: 395,000

Paddocktalk.com Online

20th January 2015 Unique User Count: 21,600

EphotoZine Online

21st January 2015 Unique User Count: 1,595,115

Telegraph.co.uk Online

26th January 2015 Unique User Count: 73,935,166

F1 Blog Online

29th January 2015