zoetis | social media case study

EQ (EQUINE) STABLE:

MUTUAL PASSION CONNECTS BRAND TO CONSUMEREXECUTIVE SUMMARY

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CASE STUDY: ZOETIS EQSTABLE

THE CHALLENGE

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THE SOLUTIONEQSTABLE

SOCIAL ARCHITECTURE PROGRAM-

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IDENTIFYING THE CULTURAL MODEL

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VALUE-DRIVEN CONTENT

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Connect

Build their businesses

Stay current

CHOOSING A PLATFORM

OWNER

HANDLER / TRAINER

INTRODUCING.... EQSTABLE

Based upon the established cultural model and venue determi-nation, LiveWorld developed a comprehensive social content programming plan, launch strategy, and growth plan; followed by launch, ongoing management, content programming, engage-

insights gleaned as the program evolved. The “About” page sets the stage in this mission statement: “Zoetis Equine is driven by our passion for horses and their well-be-

ing, and for the equine industry and those it supports; this is the

force behind our Facebook page. The consequences of disease and

lameness impact not only the animal but the owner as well. We stand

with you to provide you and your veterinarian with the best products

to help your horses enjoy long, healthy lives.”

LAUNCH PLAN

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CONTENT STRATEGY-

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TOP POSTS

THE RESULTS

-CREATE A DIRECT DIALOGUE WITH HORSE OWNERS

-sition

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REINFORCE BRAND CHANGE FROM PFIZER ANIMAL HEALTH TO ZOETIS

EXTENDED PREMIUM CUSTOMER EXPERIENCE

GOAL 1

GOAL 2

GOAL 3

Contact us at: +1 (800) 301-9507or by email at hello@liveworld.com