zermatt summit t shapes 20131205 v1
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Zermatt Summit:Partnering for Skills
Dr. James C. (“Jim”) SpohrerIBM Innovation Champion & Director, IBM Global University Programs
Midway, UT, USA, Dec. 5, 2013
T-Shaped People:Next Generation Adaptive Innovators
for a Smarter Planet
Many disciplinesMany sectors
Many regions/cultures(understanding & communications)
Deep in one sector
Deep in one region/culture
Deep in one discipline
Cybersecurity Solutions:Next Generation Infrastructure
for a Smarter Planet
Cloud
Social
Internet of Things
Mobile
Partnering for Skills
Marisa Viveros,VP Cybersecurity
Innovation
Dianne Fodell,Program ExecSkills for 21st C
Nanci Knight,AcademicInitiatives(Western Region)
Key Question: Knowledge Half-Life• What percentage of a companies product and service
offerings to customers change every year?• What percentage of the courses that students get change
every year?
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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Jim Spohrer, IBM• Dr. James (“Jim”) C. Spohrer is IBM Innovation Champion
and Director of IBM University Programs (IBM UP). Jim works to align IBM and universities globally for innovation amplification. Previously, Jim helped to found IBM’s first Service Research group, the global Service Science community, and was founding CTO of IBM’s Venture Capital Relations Group in Silicon Valley. During the 1990’s while at Apple Computer, he was awarded Apple’s Distinguished Engineer Scientist and Technology title for his work on next generation learning platforms. Jim has a PhD in Computer Science/Artificial Intelligence from Yale, and BS in Physics from MIT. His current research priorities include applying service science to study nested, networked holistic service systems, such as cities and universities. He has more than ninety publications and been awarded nine patents.
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of
EPS d/digit growth)Net Cash - $18.2B
24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012
Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012
More than 40% of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business & Innovation in 2011
New Era in IBM’s Leadership
IBM Growth Initiatives
IBM has ~425,000 employees worldwide
Context: IBM 101
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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What’s UP at IBM?
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Those in-the-know say, “IBM is helping to build a Smarter Planet…”
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Smarter Planet = Smarter Service Systems
INSTRUMENTED We now have the ability to
measure, sense and see the exact condition of practically everything.
INTERCONNECTED People, systems and objects
can communicate and interact with each other in
entirely new ways.
INTELLIGENT We can respond to changes
quickly and accurately, and get better results
by predicting and optimizing for future events.
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
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Land-population-energy-carbon
Carlo Ratti:Senseable Cities
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IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform• IBM Watson & Cognitive Computing Platform• IBM UP helping university startups to scale-up (growth)04/11/2023
© IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)16
Welcome to the new age ofplatform technologies and
smarter service systems for every sector of business and society
nested, networks systems
National Science FoundationA feature of a service system is the participation and cooperation of the customer in the service and its delivery. A service system then requires an integration of knowledge and technologies from a range of disciplines, often including engineering, computer science, social science, behavioral science, and cognitive science, paired with market knowledge to increase its social benefit.
Nano-Bio-Info-Cogno
Holistic Service Systems (HSS)
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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http://www.service-science.info/archives/1056
Nation
State/Province
City/Region
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits:Business Entrepreneurship
Non-profitsSocial Entrepreneurship
U-BEEJob Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
“The future is already here (at universities),it is just not evenlydistributed.”
“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”
“Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) tothe people inside them. WS includes flows (transportation, water, food, energy, communications), development (buildings, retail ,finance, health, education), and governance (city, state, nation). ”
University Four Missions1. Learning2. Discovery3. Engagement4. Integration
Universities Matter #1
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l G
DP
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)
Universities Matter #2
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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…But it can be costly, American student loan debt is over $900M
Universities Matter #3
04/11/2023© IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
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“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
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What are the trends?
Digital ImmigrantBorn: 1988
Graduated College: 2012
Digital NativeBorn: 2012
Enters College: 2030
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Technology: Cognitive Computing
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Education: Challenge-Based Sport
Why ISSIP? T-shapes for Teamwork
• Our world is becoming more interconnected and complex
• Yet most organizations operate is silos
• Most professional organizations do a great job of focusing on one discipline, function, or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech, biz, social, etc.)
BREADTH
DEPTH
T-Shape professionals can innovate across traditional boundaries
ISSIP Ambassadors
• More than 15 Ambassadors and growing…
• Link ISSIP to other professional associations, research centers, conferences, etc.
• Help ISSIP co-sponsor activities in other conferences
more... http://www.issip.org/learningcenter/valuenetwork
/
Service Systems Fundamental Abstraction of Service Science:ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)
IBM SSME Centennial Icon of Progress
Discipline Association
Marketing AMA
Operations Research INFORMS
InformationSystems
AIS
Computer Scienceand Engineering
ACM, IEEE
Human Factors AHFE
Operations Management
POMS
Systems Science ISSS
Design SDN
Systems Engineering IIE
… …
Serviceology SfS
(SSME+DAPP) ISSIP
The Well-Read Service Scientist(The top 300 papers – together over 100,000 citations)
• http://service-science.info/archives/2708
Service-Dominant Logic
Prof. Stephen VARGO Prof. Robert LUSCH
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17. (Oct. 2013, ~4500 citations)
Claude Frédéric Bastiat David Ricardo Colin Clark Richard Normann John Riordan
Service ThinkingSaperstein & Hastings: Book, Course, ISSIP Certificate
All value is co-created
Service systems we live and work in
Componentized business architecture
Global-mobile-social scalable platforms
Run-Transform-Innovate
Multi-sided metricsCVC Group, LLC 31
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“Order of Magnitude” Observation:Modeling Holistic Service Systems
Level AKA ~No. People ~No. Entities Example
0. Individual Person 1 10,000,000,000 Jim
1. Family Household 10 1,000,000,000 Spohrer’s
2.Neighborhood Street 100 100,000,000 Kensington
3. Community Block 1000 10,000,000 Bird Land
4. Urban-Zone District 10,000 1,000,000 SC Unified
5. Urban-Center City 100,0000 100,000 Santa Clara
6.Metro-Region County 1,000,000 10,000 SC County
7. State Province 10,000,000 1,000 CA
8. Nation Country 100,000,000 100 USA
9. Continent Union 1,000,000,000 10 NAFTA
10. Planet World 10,000,000,000 1 UN
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