ys brandworks

BRANDWORKS

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A brand is an identifying symbol, words or mark that

distinguishes a company or its product from the competition.

For companies that want to compete and be known as leaders

in their field, branding is an essential part of marketing.

It is important to understand that branding is not only about

getting your target market to choose you over the competition,

but it is also about getting your prospects to see you as the only

one that provides a solution to their problem.

A well positioned brand will help you:

> Deliver your message clearly

> Confirm your credibility

> Connect your target prospects emotionally

> Motivate your buyers

> Concrete customer loyalty

If you are serious about branding your company or your product

effectively, consider YS Associates.

Turn the page and see some of the brands that we have created

and marketed consistently and successfully.

Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Visual Marks for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Tega Development Corporation, an up and

coming residential builder 3. Canada’s Year of Asia Pacific. 4.The Greek Gourmet, a traditional catering service. 5. Orasys,

a small electronic components maker. 6. MetaVera Solutions, a software development company specializing in traffic applica-

tions. 7. Language of Leadership Co., a service dedicated to advancing executives with language skills training. 8. Electronic

Ticket Agent, a service that distributes city attractions tickets via electronic kiosks. 9. Malcolm Brothers, an insurance company.

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Canada’s year of Asia Pacific1997

L’année canadienne de l’Asie-Pacific

Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Round and round. Logos for: 1. BabelFish, a translation/linguistics web engine and training company. 2. OpusEdge,

a software development company. The founder wanted to keep his passion for music depicted in the visual. 3. Creative Business

Centre, an organization promoting creativity for business. 4. James Edward Capital Corporation, a boutique investment bank.

5. Convivium, a business coach/management company. 6. Beer label/identy. One of 5 custom beer labels developed for

the Clocktower Brew Pubs. 7. Firehouse Communications, an ad agency. 8. InfoPeople Security Solutions, an IT company.

9. YS Associates, a communications firm.

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BABELFISH

TRANSLATION

TRAINING

TECHNOLOGY

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Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Decisions. Decisions. The identity for FoodPass, an electronic restaurant loyalty program took many twists and turns.

The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed,

applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing

applications still being developed to date.

FoodPass.com logo proposalFoodPass.com logo proposal

Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Images. Words. What’s the difference? Signatures for: 1. Armada Bar & Lounge. 2. Cubes Storage, a service

company specializing in store-it-yourself modular solutions. 3. Green Acres, a company offering irrigating and lighting products

and services to commercial and residential clients. 4. Kindnest, an information technology company with a very human touch.

5. Clocktower Brew Pub, a restaurant/pub franchise that’s known for its in-house brewed ales and lagers.

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Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Handcrafted Identities for the five different varieties of beer of Clocktower Brewer Pub chain.

Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

A brand that talks. Reworking of symbols, signatures and colour sheme of Babelfish Corporation Language Training

Relevant Work Branding : Logos/Signatures

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Strong visuals for a strong brand. Ben Farella Group’s branding includes powerful visuals to convey certain

messages: Trojian Horse = strategy, Sledge Hammer = hard hitting sales tactics, Match Fire = creative energy.

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Contact Yannis Souris at 613.294.3649 or email: yannis.souris@rogers.com, www.yannisouris.com

Brand Identity/Design/Advertising Campaigns

Print Ads/Collateral/Direct Mail/Outdoor/AV/TV/Radio

Exhibit/Trade Show Design

BRANDWORKS