youtube presentation

YouTube

www.youtube.com

Presentation by:

Kimberly, Connor, Yotam, & Jacob

What is YouTube?

YouTube is an Internet website that specializes in publishing user-posted video clips. As of early 2007 YouTube is one of the top ten most popular websites on the

Internet.

The Guru’s of YouTube

Co-founders of YouTube.com

Chad Meredith Hurley

Steve Chen

Jawed Karim

The Guru’s of YouTube

Chad Meredith Hurley is the co-founder and

Chief Executive Officer of the popular San Bruno, California-based video sharing website YouTube, one of the biggest

providers of videos on the Internet.

The Guru’s of YouTube

Steven Shih Chen

is the co-founder and Chief Technology

Officer of the popular video sharing website

YouTube.

The Guru’s of YouTube

Jawed Karim

is the co-founder of the popular video sharing

website YouTube. Many of the core

components of PayPal, including its real-time anti-fraud system was

also designed and implemented by Karim.

On April 23, 2005 the three founders launched the world

renouned video internet success known as YouTube.

The Original Goal Of Youtube

”…the original goal that we were working toward in the very beginning": a video version

of HOTorNOT.com.

-Steve Chen, Co-founder of YouTube.com

Origins of Concept

HotorNot.com“I was incredibly impressed with HOTorNOT,

because it was the first time that someone had designed a website where anyone could upload content that everyone else could view. That was a new concept because up until that

point, it was always the people who owned the website who would provide the content."

-Jawed Karim, Co-founder of YouTube.com

Reasons For Change: Part 1

The idea of video hotornot.com was to narrow

Reasons For Change: Part 2

People were posting whatever videos they wanted

Reasons For Change: Part 3

Kids were linking to YouTube from their MySpace, helping YouTubes.com’s growth

Reasons For Change: Part 4

"In the end, we just sat back and the free-for-all began.”

-Chad Meredith Hurley, Youtube.com Cofounder

YouTube’s Success: Part 1

YouTube's success owes partly to its retro name, simple logo and alternative feel, all

of which Chad contributed to on the creative side while Steve was making sure

the videos played quickly and easily.

Youtube’s Success: Part 2

Despite pressure from advertisers, they would not force users to sit through ads

before videos played.

Youtube’s Success: Part 3

Youtube’s financers, more specifically Sequoia financing advisor and

mentor: Pierre Lamond. Because of the great listening skills of Steve and Chad and the great

financial advise of Pierre, Youtube turned

out to be a great successful in the sense

of revenues.

YouTube History

CEO Sells to Google

Chad Hurley and Steve Chen sold some of Youtube’s rights and control to Google for for $1.65 billion in October of 2006. Now not only does the YouTube team have to

report to Chad and Steve on issue regarding the sight, they need to speak with corresponding Google executives.

Google buys YouTube

Legality History: Part 1

YouTube has responded by publicizing agreements it has made with media

companies to legally show video clips. YouTube says federal law requires only

that it remove videos when copyright holders complain not to pre-emptively

monitor the site for infringements, which would destroy its spontaneity.

Legality History: Part 2

Eric Schmidt, Google's CEO, hired an outside firm to help it analyze YouTube's

legal risks.

Ownership of Posted Videos

By submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-

exclusive, royalty-free, sublicenseable and transferable license to use, reproduce,

distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube's (and

its successor's) business, including without limitation for promoting and redistributing part or

all of the YouTube Website (and derivative works thereof) in any media formats and through

any media channels.

YouTube and The FTC

The antitrust authorities recently were investigating the recent sale of

YouTube.com to make sure it was in compliance with the Federal Trade

Commission.The approval paved the way for Google to buy YouTube, leapfrogging it

to the top spot in online video sharing.

YouTube Production: Part 1

YouTube is built upon standardized, readily-available technologies.

YouTube Production: Part 2

Videos can be uploaded in the user's choice of the formats:

Audio Video Interleave (avi)

QuickTime (mov)

Moving Picture Experts Group (mpeg) Windows Media Video (wmv)

YouTube Production: Part 3

YouTube's servers automatically convert the video and serve it as Flash Video (flv)

format. This provides a mostly hardware- and software- independent solution for

YouTube users.

Prevalence

3rd most viewed web site after myspace and yahoo

100 million videos viewed a day

pure entertainment

The Uncultured ProjectUncultured.com

Government regulation/ Relationship

Digital Millennium Copyright Act (DMCA)

Passed by the Clinton Administration in 1998

A way to regulate copyright infringement on the internet.

How DMCA applies to Youtube

DMCA notice/ counter notice includes:

*signature of owneridentification of *copyrighted workwork infringing

*copywrightcontact informationpersonal statement

Political Considerations of YouTube

Censorship in other countries:Brazil, the People's Republic of China,

Indonesia, Iran, Morocco, Pakistan, Tunisia, Turkey, Saudi Arabia, Syria, Thailand, and

the United Arab Emirates.

Use of YouTube for Campaigning: Part 1

Obama

Use of YouTube for Campaigning: Part 2

McCain

Use of YouTube for Campaigning: Part 3

Senators

Use of YouTube for government

announcements/education

http://www.youtube.com/senatehub

http://www.youtube.com/watch?v=pWe7wTVbLUU

Social Ramifications Of YouTube.com

1. Youtube can be used for awareness.2. Copyright Infringement

3. Under Representation of Women

YouTube’s Effect on Society

YouTube’s Technology

1. Identification Technology2. Promotion Programs

Globalization of YouTube.com

1. Grown Worldwide2. Directs Public Attention