youth.sg campus spy session 1: simple blog copywriting

Simple Blog Copywriting

Ding Neng

CopywritingThe art of delivering words that get people to take some form of

action.

Copywriting

Headline Content80% 20%

5 Formula To Write Magnetic Headlines

1. Simple & Direct

•Straight to the point•Not much wordplay or jokes

1. Simple & Direct

•Straight to the point•Not much wordplay or jokes

“Free buffet lunch for all NUS students”

“No school for 3 days due to Principal’s birthday”

2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront

2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront

“Enrol in RP and get a Free iPad2”“Stand a chance to win $100 as our

campus spy!”

3. Announcing Exciting News

•Headlines that suggest ‘news’ instead of advertising

3. Announcing Exciting News

•Headlines that suggest ‘news’ instead of advertising

“Finally! A Recreation Room Opened For Couples Only!”

“New course to teach singles how to get hitched

before 30”

4. Pose Provocative Question•Ask a question that involves the reader

•The reader must silently answer “yes” or “I’m not sure, but I want to know more”

4. Pose Provocative Question•Ask a question that involves the reader

•The reader must silently answer “yes” or “I’m not sure, but I want to know more”“Want to get A* for your FYP?

Read this.”“Do you make these 6 mistakes on your first

date?”

5. How To...

•Fulfill a need or want.•Highlight the benefit or result, not the process.

5. How To...

•Fulfill a need or want.•Highlight the benefit or result, not the process.

“How to club whole night and still ace your exam the next day”

“How to ...”

Magnetic Blog Content

1. List Posts

“5 Best Places For Sex In The University”

1. List Posts

“5 Best Places For Sex In The University”

“Top 3 ways to ...”

1. List Posts

“5 Best Places For Sex In The University”

“Top 3 ways to ...”

“The 8 habits of...”

1. List Posts

“5 Best Places For Sex In The University”

“Top 3 ways to ...”

“The 8 habits of...”“The 6 mistakes people make

when...”

2. Case StudiesStudy the actions someone take, and the results they

get from it.

2. Case StudiesStudy the actions someone take, and the results they

get from it.“From a neighbourhood

school to a top instituition”

“From ___ to ___”

3. Controversial PostsDisagrees with popular

trend“Why going to university is the

worse decision to make after your A levels”

“Studying Engineering will not make you an Engineer!”

3. Controversial PostsDisagrees with popular

trend

Back To You

Write down 3 best headlines for your next 3

blog posts!

Thank You!

Ding NengDing-Neng.comTwitter.com/dingneng