youthbuild 2013 (u.s. dept of labor) presenation

Post on 21-Jan-2015

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The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I've been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.

TRANSCRIPT

What Is #CareerGravity?

DOL YouthBuild Peer to Peer Training Region 1

June 12 - 13, 2013JFK Federal Building,

Cogs

Show up.Do as they’re told.Follow the script.Don’t speak up.Get paid.

Get replaced.

Linchpins

Don’t need a map.Create art.Defeat the Resistance.Ship.

Become indispensible.

A realm of intimate, personal power is developing – power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.

Stewart Brand

Job Hirers

Social Recruiting

Yes89%

No11%

Do/will you recruit via social media?

Social Recruiting

Twitter

Facebook

LinkedIn

47%

55%

87%

Which social networks?

Social Recruiting

Always; 45.1

Sometimes; 29

If Pro-

vided;

12.9

Never; 13

Search online profiles?

Job Seekers

Social Job Hunting

Facebook

Twitter

LinkedIn

0% 10%

20%

30%

40%

50%

60%

70%

80%

90%

85%

51%

44%

88% of job seekers have at least one social profile

Social Job Hunting

Social media can be a liability

Social Job Hunting

Facebook

LinkedIn

Twitter

0% 10% 20% 30% 40% 50% 60%

54%

38%

34%

Go-to social networks for job hunting

Digital Footprint

The Model

Build a “Home Base”Build “Outposts”

Generate Opportunities

The Basics

Start yesterday!

The Basics

Personal Branding

X

The Basics

Publish and Curate

The Basics

LinkedIn

Thank You

Web:careergravity.com

Twitter:@CareerGravity

Facebook:facebook.com/CareerGravity

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