youth marketing strategy 2011

James Eder

Commercial Director

STUDENTS ARE FOR

LIFE NOT JUST FOR

FRESHERSWHY AND HOW STUDENTS ARE IMPORTANT

DEAL OR NO DEAL?

SOME FUN FACTS…

The Student Sex Survey 2011: The results Exam Stress Survey 2011: The results

WHY STUDENTS?

HOW STUDENTS ARE DIFFERENT

TO THE REST OF THE YOUTH

MARKET?

• Disposable time and income

• Strong influencers

• Tomorrow’s big earners

• Making independent

decisions for the first time

• On the hunt for good deals

HOW CAN COMPANIES SUCCESSFULLY ENGAGE WITH A STUDENT AUDIENCE?

UNDERSTAND THEIR PURCHASE DECISIONS

• Students making free,

independent choices for the first

time

• For ‘big-ticket’ items (e.g.

mobile phones) students rely on

reviews, past experience of that

brand, friends’ recommendations

• Students often switch between

brands if they can get a better

deal

DEAL OR NO DEAL?

• 94% of students expect

companies to provide

special offers for students

• 86% of students look

at online vouchers

• 57% of student look

at emails from voucher / offer

websites to get information

about deals and products

DEAL OR NO DEAL?

WHAT DO BRANDS DO WRONG?

52% of students say that most emails they receive from brands

or companies are irrelevant to them

Too many messages

Trying to be too matey

Not enough incentives

KNOW AND UNDERSTAND WHAT IS ONA STUDENT’S AGENDA

USE PLATFORMS THAT STUDENTS REALLY USE

THANKYOU!James Eder

Commercial Director

james@thebeansgroup.com

t: 0870 3831 599