youth librarians group - how to get books off shelves

Post on 10-May-2015

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Sara O'Connor, Editorial Director of Print & Digital at Hot Key Books spoke to the CILIP Youth Librarians Group (@youthlibraries) one day workshop "Raising Teen Issues: Engaging with your teenage audience". The presentation was called "How to Get Your Books Off the Shelves", covering online discoverability tools to help librarians help teens find books. Discussion at http://www.hotkeyblog.com/librarians-social-media.

TRANSCRIPT

Engaging with your teenage audience15 Nov 2013

All in this together

Getting books off the shelves

Guide readers to discovery

The heart of the community

Communities exist

Why community?

Meaningful connections

keep people coming back

The Fundamental Things A Community Provides Its Members

• Sense of belonging. "They’re simply places where members can finally be themselves."

The Fundamental Things A Community Provides Its Members

• Sense of belonging. "They’re simply places where members can finally be themselves."

• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."

The Fundamental Things A Community Provides Its Members

• Sense of belonging. "They’re simply places where members can finally be themselves."

• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."

• Greater influence. A group has a bigger influence than they alone could have. "High levels of self-efficacy and self-worth.“

The Fundamental Things A Community Provides Its Members

• Sense of belonging. "They’re simply places where members can finally be themselves."

• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."

• Greater influence. A group has a bigger influence than they alone could have. "High levels of self-efficacy and self-worth."

• Exploration. New ideas, resources, experiences are shared leading to crowd-accelerated innovation.

Highly recommended source: http://www.feverbee.com

Be a guide

Guide to blogs

Guide to BookTubers

Guide to hashtags

• #ukya• #kidbkgrp• #kidlit

Guide to Twitter authors

Guide to Twitter fans

• @ProjectUKYA

http://youtu.be/QelJzXnK_Os

Guide to GoodReads

Guide to participating

• Introducing yourself at a party is scary• Spend time helping teens post their first book

review, their first blog comment• By the second “participation” they’ll either be

hooked or need guiding to a different platform

The more teens talk about books with their peers, the more books they will want to take off your

shelves.

Feed the addiction

Community karma

• Enable them to connect about books, and they will want more and more and more and more…

• You will not be losing your audience. You will only be strengthening the bond.

Beyond reading

Movellas

Reading + writing =

We buy books people talk about

Publishing the exceptional

(Thank you)

A community behind the book

A World Between Us

The Quietness

Reviving Communities

Heap House

Heap House

Tall Tales from Pitch End

Meaningful interaction

2,250 hours!

Hot Key + Community

Our next community steps

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