your websites & social media. social media who uses social media? small business...
Post on 25-Dec-2015
215 Views
Preview:
TRANSCRIPT
Your Websites & Social Media
Social MediaWho uses social media?
Small business owners/entrepreneursPeople looking for workGovernmentNonprofits and community groupsEmployersStudentsSchools ANYONE
SOCIALNOMICSThe Word Of Mouth
ON DIGITAL STEROIDS
( Look Familiar? )
Pick Your Tool
The most three most trusted forms of advertising are: Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer or mobile device FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?
Word-of-Mouth Goes Virtual
How do we get him to broadcast his message?
Social media is information designed to be distributed through social interaction, created using numerous publishing techniques and use of mobile devices. Social Media IS NOT
A fadA replacement for traditional advertisingThe first stepThe magic bulletFREEAll about YOU
Social Media IS
A big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consuming
What is Social Media?
BloggingFacebookLinkedInTwitter
Youtube
The BIG FIVE
A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."
The Stats
Approximately 200 million blogs
90% of blogs fail in the first year
The majority of web users interact with blogs every single day
Blogging
Why blog?
Constantly updated content
Gives visitors a reason to check out your site again and again
Become an EXPERT in your field
ENGAGEMENT with customers
Blogging
How to blog?
Common Blogging PlatformsBlogger, Blogspot, Wordpress
Minimum of 2x per month
1000 words or less per entry
Blogs are NOT press releases
EACH post should have some interactive/multimedia elementPollsVideo, PhotosLinks to other relevant sitesLists
Enable comments and only filter them if they are explicit or spam
Integrate all of your other social media platforms
Blogging
The Stats
400 million users
The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Average age is 38
#2 visited site (after Google)
Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos
Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)
How to Facebook?EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
FacebookAKA THE BIG ONE
The Stats50 million+ users
The largest truly business-oriented site
Average age is 44
LinkedINYour Virtual Resume
Why LinkedIN?No brainer
The best Rolodex ever
Lead generation
LinkedINYour Virtual Resume
How to LinkedIN?Make a personal page for everyone in the company. Link them to your company profile.
EVERYDAY Followup on messages/requests; Check in on your contacts; Post a status update.
WEEKLYFeed your blog posts; Answer questions; Make recommendations; Join groups.
Use the search feature for lead generation.
Get serious
LinkedINYour Virtual Resume
140 Million
The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.
The stats“Twitter” was the top word of 2009, according to the Global Language Monitor.
Average age is 39
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
Why Twitter?Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
How to Twitter?DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
If you're not going to make a committed effort to use a twitter account, don’t make one.
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
The Stats2 billion videos watched daily
The number two search engine after Google
YouTube
Why use it?For the visual learners
YouTube
How to use it?Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTube.
No. 1 communication method
Varied demographic
Mobile
You can share:Photos
News
Links
Documents
Email: Why?
Personally
Setup your personal account
Connect with friends, family, coworkers
Share the impact your club is making
For your Club/Business/Portfolio
• Create a Facebook page• Create a Twitter account• Use email• Connect with members, potential members, customers• Engage
– Share the IMPACT your club/business is making– Regular updates– Use photos and video to convey impact– Link to your website– Ask questions
Work closely with your already existing marketing staff to understand your marketing strategy and goals.
Research the most appropriate social media channels for your business.
Help you set up your accounts.
Determine with the best tools to manage those accounts.
Train internal staff how to manage those accounts using the tools.
Develop metrics and institute tracking devices to gauge return on investment.
Advise on how to deliver promotional content and campaigns through the channels.
Monitor changes in social media technology, channels, and tools and make adjustments and provide training.
What Does A Social Media Strategist Do?
New Opportunities
What Is
Responsive Web Design
Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too.
When will the madness stop? It won’t, of course.
BUT it WON’T !!!!!!!!!!!!!
How Do We Keep Up?
The basic ides is to create web sites that work on all devices , environments and screen sizes
Reasons why should Organizations consider updating their site to Responsive Design.
Money Saving
Time Saving
Remain on Top in Competition
More Relevancy of Webpage
It’s what people want
You’ll Stress Less
RESPONSIVE WEBSITES
top related