your membership dilemmas: solved!

Your Membership Dilemmas: SOLVED!Elizabeth Weaver Engel, M.A., CAECEO & Chief Strategist

@ewengel

Introductions

about me…

about you…

@ewengel

Is it…Magic?!?

No…it’s consulting!

@ewengel

The secret is…

@ewengel

http://bit.ly/1jwXcDX

@ewengel

Member Value Proposition

Question: How can we get members to think what we’re doing is valuable?

@ewengel

Member Value Proposition

Better question: What do our members need and want to be successful?

Which of those needs and wants can we reasonably meet?

@ewengel

co-create

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Case study: Metal Treating Institute

@ewengel

#MTIStrong

Member Dues Models

Question: Free membership seems trendy – should we offer free

membership?

@ewengel

Member Dues Model

Better question: Does our membership model still align with our profession or

industry?

Are there alternatives that might work better?

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Unique!

@ewengel

Case Study: NICSA

“Let Your Member Data Show You the Way”

http://associationsnow.com/2014/04/let-member-data-show-way

/

@ewengel

Member Engagement

Question: How can we get our members to do what we want them to

do?

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Member Engagement

Better question: What do our members value?

What reward system can we build around that?

@ewengel

What THEY…

…not you.

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It’s all about LOVE

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Case Study: Mystery Client

@ewengel

Now it’s YOUR turn…

@ewengel

http://bit.ly/1jwXcDX

@ewengel

What will YOU do differently tomorrow?

@ewengel

Keep in touch!

Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@ewengelewengel@getmespark.com202.468.3478getmespark.com/blog