your facebook business page is worthless

Your Facebook Business Pageis Worthless

Maura NeillABR, CRS, CDPE, REALTOR®

“Always have something to sell,but don’t always be selling.”

~ Chris Brogan

Who Sees YourFacebook Business Page?

Optimize Your Facebook Profilefor Public Viewing

Potential Clients WillFind You On Facebook

• Give them something to see• Let them get to know the “public” you• Create trust, authenticity, and credibility• Keep it to the 80/20 rule – put some

personal info out there (but still, only things you feel comfortable sharing publicly)

What Does Your Profile PhotoSay About You?

• Does it look like you? (in other words, is it current?)

• Is it professional? Or at the least, not UNprofessional?

• Is it friendly? accessible? relatable?• Does it appeal to your target audience?• Is it a photo that you’re okay with

having seen publicly?

How Personal is Your Profile?

• Not everything you post needs to be private; what can potential clients learn from your public Facebook posts?

Image courtesy of jannoon028 at FreeDigitalPhotos.net

You Can Go PublicWithout Giving Up Your Privacy

Use the options Facebook gives you to create a Public Profile within your personal profile

You Can Go PublicWithout Giving Up Your Privacy

• You can also go back and edit past posts to optimize your profile – try going back 1 month or so.

Julie Beall Put This On Facebook

1,000 pairs of shoes donated…and delivered

Harvesting Facebookfor Hidden Gems

Information at Your Fingertips

Birthdays, Anniversaries…And So Much More

Letting FacebookDo the Work For You

Make a Facebook list that includes all of your past & current clients; then peruse for:• Find birthdays and anniversaries• Learn hobbies, interests, books, movies,

music• Use what you see on Facebook + what

you already know about them• Share articles, books, points of interest• Result: excuses/reasons to get in touch

From Raziel Ungar ~ Burlingame, CA

Harvesting Facebook forClient Information

Facebook gathers useful info for you!

Timeline-style page (above); old page style (right)

Facebook Graph Search

Waitlist for Graph Search:http://facebook.com/about/graphsearch

Prospect Searches

New Prospects? Check ‘Em Out!

• Search by name and/or email address• View as much of your prospect’s profile

as they have made public• Send a message via Facebook

When a New Prospect Comes In

• Search for and view profile• Learn what you can about • Send a message via Facebook

introducing yourself– If you usually email a prospect (i.e., an

Internet lead), why not also send a brief message on Facebook?

• Encourage them to view your profile (not necessarily friend you) – they’ll see your public posts!

Finding Your Facebook Niche

Facebook GroupsFind Your Facebook Niche

Group Success Story

Bobbi Howe’s Saturday Morning Runners

Where Do You Fit In On Facebook?

• If you enjoy it, you’ll stick with it.• Is there a void to be filled?• Create a group around:– a hobby– an interest– a cause– a charity

Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net

Getting Face-to-Facewith Facebook

Video: Face-to-Face Redefined

• How are you already using video?

Image courtesy of Ambro at FreeDigitalPhotos.net

• Where can you use video on Facebook?• How can you make it personal?

Video Tip

People love videos on Facebook – here’s a quick tip:• Embed your videos into blog posts on

your website• Post the link to that post (with a teaser,

a line or two to make people want to click through) to your profile or business page

• Send your friends/readers/fans to the link on your blog/website instead of to YouTube

Avoiding the Facebook Faux Pas

Your Facebook Profile is Not Meant To Be For Business

But don’t take my word for it…ask Zuck:“You will not post unauthorized commerical communication (such as spam) on Facebook… You will not use your personal timeline for your own commercial gain.”

Facebook Terms of Use: www.facebook.com/policies Facebook Pages Terms: www.facebook.com/pages_guidelines.php

How To Talk Business On Your Facebook Profile

Think 80/20Social is the name of the game

When in doubt, leave business outOkay:• Links to your blog posts• Check-ins at your office

or at a closing• Congratulating a client –

if they’re okay with it

Not Okay• Posting your listings &

open houses• “Are you thinking of

buying a home…” posts• Anything that even

slightly resembles spam

Link Tips

• Give a teaser, a quote from the post/article – something to encourage the reader to click

• Don’t just post the link & expect it to get traffic/traction

Social Objects

What do people think of when they think of you?

Q & A

Find This Presentation Online

www.mauraneill.com/recharge2013

Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com

Connect: about.me/MauraNeill