your company & the “social stuff” - advanced

Your company &the “social stuff”

Advanced level

agenda

‣ intro

‣ refresh

‣ personal branding

‣ sharing experiences

‣ a step-by-step guide to social media

‣ conclusion

intro

@theafterhttp://davidhachez.com/

me, myself & i

golden rule

platinum rule

refresh

evolution of mankind

evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006

time & space

networks

encoding

search

contribute

interactive mediasource: GoViral

mash-up culture

Common genes of SM

‣ Clear focus & simplicty: “Just 1 thing”

‣ User-centric

‣ Open source attitude (API) : connectedness

‣ Permanent Beta

‣ Young & hype vs. Corporations

word of mouthsource: Twitip.com

“Think about how you use the Web right now compared to six years ago.

Now think about how our children are using it.

Social Media is the innovation of our time. Whether or not the internet becomes a mass media is irrelevant. Our behavior and the behavior of future

generations has been irreversibly altered.”

- David Armano, Logic+Emotion

people 2.0http://darmano.typepad.com/

http://www.forrester.com/

http://www.forrester.com/

TNS digital life

source: Forrester

benefits?

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

people + web 2.0 + business environment

=enterprise 2.0

http://jasonchenoweth1.blogspot.com

Personal Branding

the new youhttp://darmano.typepad.com/

theconversationprism.com

Chris Brogan

http://blog.calgarypubliclibrary.com

A step by step guideto Social Media

http://www.pangaro.com

http://iampersona.wordpress.com/

step 1 - build your ID

Set the roots

step 2 - try & fail

Learn to walk before running

step 3 - get a strategy

Think

one framework - 3DR

Define DeliverThis is the "idea" phase. 

You will gather all the info around your business idea :•What's the name?•"Reason why" you do what you do?•What's the business model behind the idea?•Who are you talking to?

This is the "action" phase. 

You will focus on the execution•Find the right team•Find partnerships•Stay FOCUSED

Drive RewardThis is your "amplification" phase. 

Your soul has to cross the line in the real world. Now your idea is alive. Make it known to everyone:•Spread the word•What's your story? What's your content?•Are you relevant to your audience?•Bring customers on board

This is the "thank you" phase.

Your most tangible asset is your customers/employees base•Cherish them•Reward them•Turn them into ambassadors.

The After

step 4 - select tools

Be rational

theconversationprism.com

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google accountFB account

OpenID, Linkedin

TwitterFlavors, CheckThis

Prezly

DeliciousStumbleUpon

Google AnalyticsFB insights

Twittercounter, bit.ly

SkypeSocialcast, Yammer

Flowtown

FB pages/groupsLinkedin

Flickr, PicasaPrezy

EvernoteDropbox

Issuu

RescueTime,BeeboleWakoopa

AddThis, ShareThis

BaseCampZoho projects

Beebole

Blogger, WPPosterous

SoundcloudMySpace

SlideshareKnowledge Plaza

Docstoc

DialogFeedGetsatisfaction

CrowdspringODesk, Mindmeister

GhostBloggers

4squareGowalla

YoutubeVimeo

Dailymotion

StorifyWiki

Netvibes

HootsuiteCoTweetSeesmic

Google AppsZoho

Docs.com

Memolane, DipityWhoopaa

LivestreamuStream

Qik (mobile)

KloutUbervuAttentio

ContactOfficeAcrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

step 5 - focus & act

Be consistent

step 6 - measure

Keep it simple

How likely are you to recommend ... to your friends & colleagues ?

The 1 mio € question

step 7 - start over

Challenge yourself

http://jasonchenoweth1.blogspot.com

conclusion

The secret formula

‣ If you can understand basic human psychology

‣ If you have enough empathy to relate to the inevitably correlated behaviors

‣ If you feel like responding

‣ Then social media will be a piece of cake to embrace

http://implementingenterprise2.com

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CONVERSATION

HOME MOBILE

StrategyThought LeadershipSponsored Content www.futureexploration.net/fom08

For diagram explanation, Summit registrationand other Future of Media Resources:

Future of the Media Lifecycle

: : Future of Media : Summit 2008 : :Created for:

Silicon Valley July 14 | linked by video | Sydney July 15

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