[young marketers elite 2013] assignment 15.1. hoang thach - trung hieu
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Assignment 15.1
MOBILE MARKETING HOANG THACH TRUNG HIEU
What is
MOBILE MARKETING? HOANG THACH TRUNG HIEU
Mobile marketing is the marketing
interaction with customers via a mobile device, such as a smart phone, tablet…
Mobile marketing can provide customers
with time and location sensitive,
personalized information that promotes
goods, services and ideas.
MOBILE MARKETING
SMS
QR
MMS
App-
based
Push
Proxy
In-
game
Mobile
web
Social
media
Loca-
tion
Infrared
Blue-
tooth
What is
MOBILE MARKETING? HOANG THACH TRUNG HIEU
Mobile is a huge trend now!
However, Mobile Marketing is not about the device. It’s a platform
to develop different ways to interact with customers, to sell more, to
increase loyalty or simply to offer a better service
It’s also offer a real time interaction in both directions and allow to
measure how effective the campaign is in real time
Sourc
e: C
icero
n
Relationship between
MOBILE, SOCIAL AND SEARCH HOANG THACH TRUNG HIEU
People nowadays are stick with their phones because they can do anything
with them (search, social media, e-commerce…) Therefore, Mobile has become the link between platforms, technologies and media to optimize
the behavior of customer.
Mobile is a huge trend now!
Social Aware the customers
Search Attract the customers
Mobile Engage the customers
Mobile marketing is used to connect and leverage the effect of Social and Search on
Engagement Level.
Sourc
e: W
ish
po
nd
Case study if
MOBILE MARKETING CAMPAIGN HOANG THACH TRUNG HIEU
On March of 2013, McDonald’s do a Mobile Marketing Campaign for US
young people, who are heavy users of social media and fast food is their
lifestyle. This campaign is to re-launch the BigMac, as well as remind the
customers of the history and greatness behind this burger.
Moreover, this campaign is also to bolster the presence of McDonald’s on
Instagram.
“Share your biggest Instagram Moments” McDonald’s Mobile Marketing Campaign
Social
Aware: The banners of the campaign appear on Mobile version of many social media. After sharing the BigMac photos, the consumers are directed to the fanpage of BigMac to know more about the product.
Search Attract: The customer can see the campaign and the banner linked to the BigMac gallery when they search things related to McDonald’s with their phone.
Mobile Engage: The customers are motivated to install Instargram and take picture with BigMac and share on Social media, then to be lead to BigMac fanpage..
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