you’ve got email...email is an effective marketing channel 122% return on investment for powered...

YOU’VE GOT EMAILK E R E L C O O P E R

#INBOUND19

A little about me…

The Importance of Email #10yearchallenge

2009 2019

Emailis how I stay current

My Inbox

GMAIL.COM

My Inbox

GMAIL.COM

EMAIL: THE NEW HOMEPAGE

“Publishers have historically treated their home pages as

their waterfront property, with a finite amount of space

and availability that creates a trickle-down effect of high

demand and premium pricing.”

Craig Kostelic

Head of Revenue, Bon Appétit & Epicurious,

The Food Innovation Group

Why is email important to your business?

Consistent way to build

relationships1

Critical channel to have

consistent touchpoint2

Customer retention3

Why are

marketers so

confident

about email?

Email is Everywhere

5.4Hours people

spend in email

3.7BActive email users

around the globe

72%Of people prefer

email content

Source: https://www.entrepreneur.com/article/320279

Email is an Effective Marketing Channel

122%Return on Investment

for powered by email

marketing

89%Marketers say email

is most important

piece of data

Email is your

Digital Passport

• Social

• Purchases

• Subscriptions

• OTT

You access your

inbox everywhere

• 100% logged-in

• 60% mobile-first

• 25% of people check

their email before

getting out of bed

What do Marketers want?

AWARENESS

CONSIDERATION

CONVERSION

RETENTION

Leveraging

email marketing

at every stage

of the funnel

Awareness Best Practices

• Segment and personalize

• Let your brand shine

• Have a strong CTA

• Brand consistency

Cart Abandonment Best Practices

• Timing is everything

• Subject lines are key

• Personalize by including the right product

• Strong CTA is important

Conversion Best Practices

• Color and Imagery

• Directional Cues

• Great Subject Lines

• Strong CTA is important

Retention Best Practices

• Educate your customers

• Witty subject lines

• Kill two birds with one stone (educate + upsell)

❑ Understand your audience

❑ AI can help with the heavy lifting

❑ Audience segmentation and personalization will help improve the effectiveness throughout the customer journey

❑ Put yourself in the customer shoes

❑ Sell email as a channel internally.

Key Takeaways

Email Is Not Dead

Up-to-date facts and stats on email

MailChimp

Email service provide

Email Marketing Rules

Chad White

Email Monks

Design and code emails and newsletters

LiveIntent

Advertising and Monetization within email

Additional Resources

Let’s keep the conversation going…

https://www.linkedin.com/in/kerelcooper/

@kerel_cooper

Kerel.Cooper@gmail.com

Thank You