you suck at social media
Post on 15-Jan-2015
1.201 Views
Preview:
DESCRIPTION
TRANSCRIPT
You Suck at Social Media
Bob HazlettBarCamp Memphis
What cha’ talkin’ ‘bout?Companies that do it bad
Companies that do it good
How not to suck
Hi, My name is BobOnline Marketing
Internet Advertising
Social Media
What I believeDarwin’s law
In the power of new media and the community
Heart and Passion > Strategy
We can all do great things
Abo
ut M
e
Abo
ut M
e
Abo
ut M
e
Get to the Suckage already
Iams Pet Food
Animal cruelty & PETA
Conversations happen if you listen or not
Admit mistakes & fix them
Participate/respond and become part of conversation
Call on your community
Conversations happen
I am da’ Furminator4 positive customer reviews
YouTube, Discussion boards
Let the customers evangelize in ways they want
Give them the tools
Google peaking beyond walled gardens
Twitter taste in my mouth/BankofAmerica - Parked
/WindowsXP - Hijacked
/McDonalds - Parked
/BritishAirways - Abandoned
Your twitter feels so good/Zappos /Comcast /DellOutlet
Marketing & PR
• exclusive offers & coupons
• happenings in your industry
• promote their interests
Customer Service
• individual attention
380 fans/5 mon.
No conversation
One big ad
Integrate bands into page
• videos
• show how to edit
Trick out ultimate computer
http://www.new.facebook.com/pages/Intel-studio/12110436949?ref=ts
Social Net(doesn’t)work
Social NetworksBMW 1 Series
9000 / 7 days
Personalized
High Involvement
Widget ads
Single message across multiple channels
Pizza Hut Facebook Application
FedEx Launch ApplicationAdd attachments to messages
Build off current functionality, but kept to core brand
100k installs in 48 hrs, 50% coming back 10x
Bad BlogsWal-Mart Across America
Formed to counter criticism from unions
Never a sad face
Staged whole event
http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm
Good Corporate BlogsBe genuine
It’s not just about you
• see CafePress blog
Provide value
Peak behind the curtain
• see 37Signals blog
Don’t be too serious
• see DreamHost blog
You blogger pitch like a girlShow you know who they are
Highlight the benefits
Community first
Get to the point
SMS & MobileRedBox
• Free Weekly Rental w/signup
• Flipped low-involvement task
Meijer
• Gas alerts
• Top-of-mind
SMS GuidelinesMake it easy
Offer something unique and exclusive
Multiple entry points (text, web)
NO unsolicited messages, opt-in
MMAGlobal.com
Bitter Beer Video
Martell does it well
http://www.youtube.com/watch?v=T_L4Pq0u9QQ
Martell Home Builders
Create an experience
Defined audience, developed strategies & tools
Social Media Guidelines
Listen before you act
Be Transparent
Engage customers
Build an experience
Make it Exclusive
Solve a problem
Be Human
Thou
ght L
eade
rs
Get
mor
e in
fo
Get
mor
e in
fo
Get
mor
e in
fo
Skip to this slide in case of boringParticipate
Provide Value
Do it on their terms
Be human
Create an Experience
Don’t Suck
Thank you Download this presentation at
OneHalfAmazing.com
top related