yoast seo wordpress plugin

YOAST SEO PLUGIN

David MackeyModshopr

What you need to know to get results

David Mackey@dbmackey

AGENDAWho Are you?

Who Am I?

Problem - More traffic to your website!

Solution - Yoast SEO Plugin (features & demo)

Questions

David Mackey@dbmackey

WHO ARE YOU?

David Mackey@dbmackey

WHO AM I?Geek

• B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo

• 23 years in Telecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service

Digital Marketing Consultant• Solution Architect who connects businesses with customers• 175 Twitter Followers - @dbmackey

Frustrated Shopper• Modshopper Website• 300 Twitter Followers - @modshopper

David Mackey@dbmackey

PUPPY PICTURE

David Mackey@dbmackey

What is SEO?Why is it important?

A TEST!

Tamara’s Presentation: Content, Keywords, Navigation/Structure& Link Building

Technical Terminology:On Page - Content, Keywords & StructureOff Page - Link Building

David Mackey@dbmackey

DIGITAL MARKETING

Customer

Search

Products & Services[Unique ValueProposition]

SEO

ContentMarketing

ConversionsWEBSITE

Email

Data Analytics

Social Media

Demand Generation [Paid Advertising]

David Mackey@dbmackey

YOAST SEO PLUGIN

Customer

Search Engine

UVP

Yoast SEO

David Mackey@dbmackey

1 Million+ Installs

How To Install

WHY YOAST SEO PLUGIN?

David Mackey@dbmackey

Content

Keywords

Structure

YOAST FEATURES

David Mackey@dbmackey

CONTENT

• Content Analysis aka Readability

• Canonical (avoid duplicate content)

• RSS Enhancements

David Mackey@dbmackey

KEYWORDS

• Post Titles & Meta Descriptions

• Permalink Cleanup

David Mackey@dbmackey

STRUCTURE

• Robots Meta Configuration• XML Sitemaps• Edit your robots.txt & .htaccess• Breadcrumbs• Primary Category• Cleanup Head Section

David Mackey@dbmackey

What are the three on-page SEO categories?

Name as many Yoast SEO Features as you can

ANOTHER TEST!

David Mackey@dbmackey

DEMO

SLIDES

http://www.slideshare.net/davidmackey351/presentations

David Mackey@dbmackey

BACKUP REFERENCES

Yoast SEO Blog

Search Engine Land

MOZ Blog

David Mackey@dbmackey

QUESTIONS

David Mackeydbmackey@modshopper.com

@dbmackey - Digital Marketing@modshopper - Shopping UX

http://modshopper.com

David Mackey@dbmackey

THANK YOU!

David Mackey@dbmackey