ym2 assignment 161 mobile cong veo thuy tien
Post on 20-Aug-2015
346 Views
Preview:
TRANSCRIPT
ASSIGNMENT 16.1 - MOBILE
Mobile is not a device, it’s a PLATFORM
that consumers are moving to, and
marketers must adapt
“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or network.”
Top 4 tools of Mobile Marketing
Text Messaging
Mobile advertising
Mobile Email
Mobile-Friendly Websites
MOBILE SEARCH – SOCIAL
optimization
Social Network Websites
Paid Media
Soci
al M
edia
Sear
ch E
ngi
ne
Content is optimized across channels
Smart phones kick start all activities
The expansion of mobile -
smart phone puts it at the middle of all touch points.
Diversify technology Hasten spreading speed
Increase interaction, reach, impression
Real time, location based engagement
Real time, location based search
Diversify search input and output Optimize content availability
Increase user penetration of searching
HOW MOBILE HAS CHANGED
SOCIAL AND SEARCH
Yet at the core is still a strategy of incepting
good content into target audience, with
socialability and a touch of technology and
creativity
Massive sharing and
interaction with the marriage of mobile, social
and search
Increase social
interaction with mobile
site
People can keep up on the go with the stare down contest through the wap site
Interact through posting Instagram pictures to support or distract starer
Draw fans to the site and the
game with search engine optimization
Amazing results of the marriage
Triple brand subscribers, huge impression
Translate to sales with 1/3 Swiss recognition and 70% sales increase
Key learning
Amazing use of gamifying
It all starts with good content
Mobile first
top related