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YUSUF BIN AHMED KANOO BRAND GUIDELINES TABLE OF CONTENTS
Introduction
Official Brand Guidelines
Basic Elements
Fifth Element
Stationery
Social Media
Transport
Attire
2
3
4-12
13-18
19-29
30-35
36-41
42-45
YUSUF BIN AHMED KANOO BRAND GUIDELINES INTRODUCTION
The Yusuf Bin Ahmed Kanoo Group of Companies is one of the largest
independent, family-owned companies in the Gulf region. Established in
Bahrain in 1890 by Haji Yusuf Bin Ahmed Kanoo, it has grown from its early
trading and shipping business to become one of the most diversified and
highly regarded business houses in the Gulf region and beyond. The Yusuf
Bin Ahmed Kanoo operates extensively in the GCC countries since the
early 1960s. It is greatly respected for the ability to combine traditional
values with a global vision and has always been linked to the progress and
development of the entire region.
2
YUSUF BIN AHMED KANOO BRAND GUIDELINES OFFICIAL BRAND GUIDELINES
Almost anywhere in the Gulf region, people will instantly recognise the
Kanoo name and corporate logo. After more than a 100 years of living up to
the demanding expectations of their consumers, the Kanoo name has
become synonymous with the principles of trust, reliability and quality. The
well-known Kanoo symbol of the palm tree appears in all communications,
evoking a sense of trust, stability and friendliness with compelling ties to a
strong heritage.
3
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY
Presented here is the official Master
Identity for the Yusuf Bin Ahmed
Kanoo Logo. To use the Master
Identity Yusuf Bin Ahmed Kanoo
Logo, contact our Brand
Management Team (CCD) to gain
the necessary approvals and
artwork files.
5
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY LOCK-UPS
The Master Identity is made up of a
number of fixed elements; these are:
the Master Identity Icon, the
Wordmark and the Primary Colours.
There are three Lock-Up versions
available for the Master Identity.
The stacked version is the official version of the Master Identity for all applications
The horizontal versions may only be used where space is limited or where otherwise stipulated within these brand guidelines
STACKED VERSION
HORIZONTAL VERSION 1
HORIZONTAL VERSION 2
6
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY SPACING
XXThe Master Identity Clear Space
Area is equal to the ‘X’ height of the
palm symbol portion of the Master
Identity Icon. To retain legibility and
brand integrity the Clear Space Area
must never be changed. To give the
logo its full impact, always observe
the clear area shown here when
used on printed and digitally
distributed items. Make sure you
know exactly what the logo should
look like, so you can ensure your
suppliers are reproducing it
correctly. Never attempt to redraw,
reproportion or manipulate the logo.
SPACING
ICON
x
x
x
xx
x
x
x
x
x
xx
x
x
xx
7
xx
xx
x
x
x
x
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY SIZING
The minimum size of the official
stacked version or horizontal
versions of the Master Identity is
measured by the size of the
Emblem. The Emblem MUST always maintain a minimum height
of 10mm at all times and the
Typography both in Arabic & English
(Wordmark) should follow it
proportionally. The minimum size of
the Emblem of the Master Identity
(with and without the Wordmark) is
10mm high.
10mm
10mm
STACKED VERSION
HORIZONTAL VERSION
In rare circumstances where space and height are limited, the emblem may be used independent of the wordmark
NOTE
8
10mm
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY COLOUR
The use of the Master Identity Blue,
Pantone® 281, is an essential part
of the Yusuf Bin Ahmed Kanoo
identity. Always reproduce the logo
in Pantone® 281 if available, on a
white background. Alternatively a
4-colour process match is given
here, plus RGB values for office use
and electronic media, along with the
HTML equivalent for web.
PANTONE
CMYK
C Y A NM A G E N T AY E L L O WB L A C K
100% 80% 2% 42%
RGB
R E DG R E E NB L U E
105%50%0%
9
YUSUF BIN AHMED KANOO BRAND GUIDELINES MASTER IDENTITY COLOUR USEAGE
Only two other colours are
permissible; black and white. These
are for limited use only.
The Primary Colour Palette also
includes a premium selection of
colours when producing premium
VIP collateral pieces. The use of the
Glittering Gold and Shimmering
Silver must be used in a subtle
manner.
BLACK & WHITE
ON SOLID BACKGROUND
SPECIAL COLOUR
10
YUSUF BIN AHMED KANOO BRAND GUIDELINES LOGO USEAGE
The Corporate emblem should be
used as is. The logo should only be
created following the colours
mentioned on the previous page.
Always use the logo on a solid
background.
Do Not• rotate/skew/tilt the emblem in
any way
• add text or graphic to the logo unit
• use the logo on a washed
out background
• alter the logo graphics in any form
• use the logo on busy background
• use multiple colours on the logo
DO
DON’T
11
YUSUF BIN AHMED KANOO BRAND GUIDELINES TYPOGRAPHY
The Typography is an essential part
of the unified guidelines. Only the
following should be used across all
mediums. No other fonts should be
used. This will ensure visual
character to the Kanoo design
program.
For any sort of communications in
English or Arabic, the following font
should be maintained.
ENGLISH
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
Helvetica,Helvetica lightHelvetica bold
ARABIC
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك لم
ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق
ك لــم ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك لم
ن و ه ء ي٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
GE SS lightGE SS mediumGE SS Two bold
12
YUSUF BIN AHMED KANOO BRAND GUIDELINES FIFTH ELEMENT
Some corporate brandings are mostly being used with additional graphical
elements – a so-called fifth element, in a more random way, throughout the
corporate design.
14
YUSUF BIN AHMED KANOO BRAND GUIDELINES FIFTH ELEMENT
The palm tree has a long history which can be associated to a wide
audience from different religions and ethnic backgrounds. Ancient
Egyptians relate it to immorality while it plays a significant part in the Jewish
festival of Sukkot. For Christians, it implies victory whereas for Muslims, it
signifies peace as well as an association to paradise. In modern day, the
palm tree symbolizes honor, truth, value, vitality, warmth, fertility,
expansion, protection, aspiration, attainment, unification, resurrection and
singleness of purpose.
PALM TREE
15
YUSUF BIN AHMED KANOO BRAND GUIDELINES
The brand name Yusuf Bin Ahmed Kanoo uses up the majority of the
emblem. The use of Arabic calligraphy is another way YBA Kanoo can
relate to the brands strong connection to its heritage, tradition and values.
The development of the Arabic calligraphy (khat) is strongly tied to the
Quran which in part contributed to the growth of this unique art form.
FIFTH ELEMENT
CALLIGRAPHY
16
YUSUF BIN AHMED KANOO BRAND GUIDELINES
The use of the banner in the YBA Kanoo emblem not only holds the English
name, it represents the link of two worlds, Arabia and the West. The
curvature of the banner brings the whole identity together to take the shape
of a circle which epitomizes the complete full circle, that is the brand.
FIFTH ELEMENT
BANNER
17
YUSUF BIN AHMED KANOO BRAND GUIDELINES FIFTH ELEMENT
Our visual identity emphasize consistent, professional image that reflects
who we are and what we do in the best possible way. That also includes
using our strong logo elements being used in a less obvious way to make
our corporate communication truly unique. This delicate touch can be seen
with what we call the fifth element, which adds a certain flair to the design.
Based on the unique components in the Yusuf Bin Ahmed Kanoo logo, the
fifth element is a useful feature that can make our communication a little
more recognizable.
18
YUSUF BIN AHMED KANOO BRAND GUIDELINES BUSINESS CARD
For every business card used by any
of the Kanoo Divisions, the following
guidelines should be followed.
90mm x 55mm
English
Name: 11pt bold
Position: 7pt
Company Name: 11pt bold
Address: 8pt normal
Font: Helvetica
Arabic
Name: vector art
Position: 7pt light
Company Name: 12pt bold
Address: 7 pt light
Font: GE SS
Follow the spacing and text placements as per the visualguideline indicated here.
FRONT
BACK
Firstname LastnamePosition Position
P.O. Box :Tel. Off. :Mobile :Fax :E-mail :
45, Manama, Kingdom of Bahrain(+973) 00 000000(+973) 00 0000000(+973) 00 000000xxxxx.xxxxxx@kanoo.com
SupportingLogos
22 mm
Yusuf Bin Ahmed Kanoo W.L.L.
3mm free space
ص.ب : تليفون :النقال :فاكس :
البريد ا�لكتروني :
االســم االول االسم االخيرالمســمى الوظيفــي
٤٥- المنـامـــة - مملكـــة البحـريـــن(+973) 000 000 17 (+973) 000 000 17(+973) 000 000 17
xxxxx.xxxxxx@kanoo.com
SupportingLogos
3mm free space
20
YUSUF BIN AHMED KANOO BRAND GUIDELINES LETTERHEAD
The letterhead is a printed heading
on a stationery, stating a person or
organisation's name and address.
A4 (210mm x 297mm)
English
Size: 8pt regular
Font: Helvetica
Arabic
Size: 8pt light
Font: GE SS
Follow the spacing and text placements as per the visualguideline indicated here.
LETTERHEAD
9mm
10mm free space 67mm
23mm
21
C.R. 226P.O. BOX 45KINGDOM OF BAHRAINTEL: 17 220 220FAX: 17 229 122www.kanoo.com
سجل تجاري رقم 226
صندوق بريد رقم 45
البحــــرين ممـــلكـــة
17 220 تليفون: 220
17 229 122 : كس فا
YUSUF BIN AHMED KANOO BRAND GUIDELINES ENVELOPE
Envelope is mostly used for inserting
personal information, greetings, and
can be mailed or hand-delivered to
an addressee.
90mm x 55mm
C4 (324mm x 229mm)
Name: 18pt bold
Address: 16pt regular
9pt light GE SS
9pt normal Helvetica
DL (110mm x 220mm)
Name: 9pt bold
Address: 8pt regular
4.4pt light GE SS
4.4pt normal Helvetica
Follow the spacing and text placements as per the visualguideline indicated here.
C4 (324mm x 229mm)
10mm
10mm free space 40mm
C.R. 226 TEL: 17 220 220 FAX: 17 229 122 P.O. BOX 45, KINGDOM OF BAHRAIN www.kanoo.com
220 220 17 فاكس: 122 229 17 ص.ب. 45 ممـــلكـــة البحــــرين سجل تجاري رقم 226 تليفون:
Xxxxxxxxxxx Xxxxxxxxxxx
ADDRESS LINE ONEADDRESS LINE TWO
ADDRESS LINE THREEADDRESS LINE FOUR
10mm free space 20mm free space
10mm
C.R. 226 TEL: 17 220 220 FAX: 17 229 122 P.O. BOX 45, KINGDOM OF BAHRAIN www.kanoo.com
220 17 فاكس: 122 229 17 ص.ب. 45 ممـــلكـــة البحــــرين 220 سجل تجاري رقم 226 تليفون:
Xxxxxxxxxxx Xxxxxxxxxxx
ADDRESS LINE ONEADDRESS LINE TWO
ADDRESS LINE THREEADDRESS LINE FOUR
DL (220mm x 110mm)
22
23
YUSUF BIN AHMED KANOO BRAND GUIDELINES EMAIL SIGNATURE
Consistent email signatures deliver a visually coherent look across
Yusuf bin Ahmed Kanoo departments and offices. Just as our
business cards follow a standardised approach, email signatures
should be consistent. Consider your email signature your digital
business card, and include the appropriate information.
FontUsed fonts should be Microsoft default font. (As of 2015 Microsoft default font is Calibri)
Name, position & company name 11pt bold
Contact information 10pt regular, headings in bold
Colour
Kanoo Blue
Do Not• add personal quotations or philosophical statements. Your YBA Kanoo
signature is a direct representation of the companys viewpoint.
• add watermarked, colored or photographic backgrounds in emails as
they often make correspondence difficult to read and are not always
compatible with other email programs.
• add social media links
DO
DO NOT
Company or divisions promotional messages must be approved by group marketing department. These promotional messages must be submitted with proposed text &/or graphic representation & a plan for distribution and expiration of the promotion. Each addition must meet visual & editorial brand guidelines & have a hard expiration date before being considered.
P.O. Box 45, Manama,Kingdom of BahrainTel: +973 17 220 220Fax: +973 17 223 444Mob: +973 39 223 444Web: www.kanoo.com
Best Regards
FirstName LastNamePosition PositionYusuf bin Ahmed Kanoo W.L.L.
Delivering Sustainable Excellence
P.O. Box 45, Manama,Kingdom of BahrainTel: +973 17 220 220Fax: +973 17 223 444Mob: +973 39 223 444Web: www.kanoo.com
Best Regards
FirstName LastNamePosition PositionYusuf bin Ahmed Kanoo W.L.L.
IT’S A WONDERFULL LIFE
YUSUF BIN AHMED KANOO BRAND GUIDELINES COMPLIMENT SLIP
Compliment slip is an informal note which is mostly attached to the brochures, giveaways, etc. and has all the contact details of the sender, as the letterhead would have.210mm x 100mm
EnglishTitle: Palace Script MT 46ptName: 20pt boldPosition: 17pt regularCompany Name: 15pt boldDetails: 15pt regularFont: Helvetica
ArabicTitle: B Fantezy 50ptName: 17pt mediumPosition: 15pt lightCompany Name: vector 61mm x 9.5mmDetails: 13pt lightFont: GE SS
Follow the spacing and text placements as per the visualguideline indicated here.
ENGLISH
ARABIC
مع تحیاتاالسم االول االسم االخير
المسمى الوظيفي
تلـيفـون : 220 220 17فـاكس : 122 229 17w w w . k a n o o . c o m
With Compliments ofFirstname LastnameTit le
YUSUF BIN AHMED KANOOTel : 17 220 220Fax : 17 229 122www.kanoo.com
10mm
10mm free space
55mm
25mm
24
ENGLISH
YUSUF BIN AHMED KANOO BRAND GUIDELINES COMPLIMENT SLIP
An alternative portrait version for a compliment slip.99mm x 210mm
EnglishTitle: 13pt regularName: 15pt boldDetails: 8pt regularFont: Helvetica
ArabicTitle: 16pt lightName: 17pt mediumDetails: 8pt lightFont: GE SS
Follow the spacing and text placements as per the visualguideline indicated here.
تــحـيــات مع االسم االول االسم االخير
ص.ب. : ٤٥ - المنـامـــة - مملكـــة البحـريـــنتليفون : ٢٢٠ ٢٢٠ ١٧ فاكس : ١٢٢٠ ٢٢٩ ١٧
www.kanoo.com
With ComplimentsFirstname Lastname
P.O. Box 45 Manama, Kingdom of BahrainTel : 17 220 220 Fax : 17 229 122www.kanoo.com
15mm free space
75mm free space
29mm free space
16mm free space
25
YUSUF BIN AHMED KANOO BRAND GUIDELINES CIRCULAR
32mm
10mm free space 30mm logo height
15mm title height
The Circular is an internal means of
communication mostly used in an
organization and the message is
conveyed only to a select circle of
management and staff members.
A4 (210mm x 297mm)
Title: 58pt bold
Source of origin: 10pt bold
Body text: 10pt regular
Font: Helvetica
Follow the spacing and text placements as per the visualguideline indicated here.
CIRCULAR
CIRCULAROFFICE OF XXXXX XXXXX 00/00/15
TO:
SUBJECT#1
Lorem ipsum dolor s i t amet, eu odio disputando vix. Habeo del icata sentent iae est e i , ut nec fabulas appetere, opt ion impetus honestat is nam ne. Qui imperdiet d ignissim ad. Tractatos imperdiet usu te. Mel eu cibo quodsi probatus.
Cu eam soluta imperdiet , eu nostro const i tuto eos. Natum nostro placerat mea te, solum doctus persequer is at pro, at sed causae ocurreret . Vidi t noster denique ex mea, mel ius gubergren elaboraret pro id, in t imeam argumentum mei. Vix eu dicta in imicus.
At eum quod al iquip imperdiet , cum legimus percipi t persecut i ea, persius phaedrum platonem ei mei. Lorem al iquip voluptatum ea pr i , vel an al tera posidonium. Ut inam dictas et per, ea choro consul s i t , malorum praesent mei cu. Vis accumsan intel legat consequuntur et . Orat io nostrud in ius, usu tamquam interesset eloquent iam ex. Mei audiam repudiare id, d ic i t t ractatos id sed, v i r tute sadipscing consectetuer eu mei. Eam id magna adipisci lobort is, mel iore intel legam eos ei , feugiat detracto v ix no.
SUBJECT#2
Debet rat ionibus an vim. In justo omnesque vim. Per ne movet accusata ef f ic iendi , anci l lae repudiare mei at , ut pr i d iscere er ipui t . Essent verterem vis an. In graece t imeam iuvaret s i t . Sea dolor scr ipta cu, e i duo tat ion tantas aper iam, per eirmod nominavi id.
Sed ex stet e l i t r consequuntur, s i t invenire ef f ic iantur accommodare eu. Cu tempor omnium recteque ius, et pro docendi t ractatos, of f ic i is d isputat ioni ea mel. Nam invenire mediocrem an, facete mnesarchum at sed, nec ei omnesque gubergren. Veniam soleat volumus at h is. Vix ex atqui l iber al iquando. Ea vix s imul doming, dic i t adipisci iudicabi t id qui , mel veniam def in iebas mediocr i tatem ex.
Kind regards,
XXXXXXXX XXXXXXXXTITLE
26
YUSUF BIN AHMED KANOO BRAND GUIDELINES PRESS RELEASE
Press Release helps you to promote
your message in front of as many
people as possible through various
publications and dailies.
A4 (210mm x 297mm)
Title: 41pt bold
Subject: 35pt bold
Body text: 10pt regular
Font: Helvetica
Arabic contact: 6pt GE SS light
English contact: 7pt Helvetica regular
Follow the spacing and text placements as per the visualguideline indicated here.
PRESS RELEASE
32mm
10mm free space 30mm logo height
22mm title height
PRESS RELEASESUBJECT LINEPRESS RELEASE - PRIORITY 00/00/15
Lorem ipsum dolor s i t amet, eu odio disputando vix. Habeo del icata sentent iae est e i , ut nec fabulas appetere, opt ion impetus honestat is nam ne. Qui imperdiet d ignissim ad. Tractatos imperdiet usu te. Mel eu cibo quodsi probatus.
Cu eam soluta imperdiet , eu nostro const i tuto eos. Natum nostro placerat mea te, solum doctus persequer is at pro, at sed causae ocurreret . Vidi t noster denique ex mea, mel ius gubergren elaboraret pro id, in t imeam argumentum mei. Vix eu dicta in imicus.
At eum quod al iquip imperdiet , cum legimus percipi t persecut i ea, persius phaedrum platonem ei mei. Lorem al iquip voluptatum ea pr i , vel an al tera posidonium. Ut inam dictas et per, ea choro consul s i t , malorum praesent mei cu. Vis accumsan intel legat consequuntur et . Orat io nostrud in ius, usu tamquam interesset eloquent iam ex. Mei audiam repudiare id, d ic i t t ractatos id sed, v i r tute sadipscing consectetuer eu mei. Eam id magna adipisci lobort is, mel iore intel legam eos ei , feugiat detracto v ix no.
Debet rat ionibus an vim. In justo omnesque vim. Per ne movet accusata ef f ic iendi , anci l lae repudiare mei at , ut pr i d iscere er ipui t . Essent verterem vis an. In graece t imeam iuvaret s i t . Sea dolor scr ipta cu, e i duo tat ion tantas aper iam, per eirmod nominavi id.
Sed ex stet e l i t r consequuntur, s i t invenire ef f ic iantur accommodare eu. Cu tempor omnium recteque ius, et pro docendi t ractatos, of f ic i is d isputat ioni ea mel. Nam invenire mediocrem an, facete mnesarchum at sed, nec ei omnesque gubergren. Veniam soleat volumus at h is. Vix ex atqui l iber al iquando. Ea vix s imul doming, dic i t adipisci iudicabi t id qui , mel veniam def in iebas mediocr i tatem ex.
C.R. 226 TEL: 17 220 220 FAX: 17 229 122 P.O. BOX 45, KINGDOM OF BAHRAIN www.kanoo.com
لبحــــرين ا ممـــلكـــة 45 ص.ب. 17 229 122 فاكـس: 17 220 220 تليفـون: 226 رقم ري تجـا سـجـل
27
YUSUF BIN AHMED KANOO BRAND GUIDELINES EMPLOYEE BADGE
An employee badge is required
mostly for the visual identification of
an employee. However, it serves to
track attendance of an employee.
(55mm x 90mm)
Name: 12pt bold
Position: 8pt regular
Back info: 8pt regular
Font: Helvetica
Follow the spacing and text placements as per the visualguideline indicated here.
3mm free space
CHAIRMAN SIGNATURE
ID#01234567(+973) 172200000 0 / 0 0 / 1 5
3mm free space
30mm logo width
162mm
FIRST LASTPOSITION
SIGNATURE
FRONT
BACK
28
YUSUF BIN AHMED KANOO BRAND GUIDELINES VISITOR PASS
All authorised visitors are easily
identifiable whilst on premises and
any unauthorised visitors can be
identified.
90mm x 55mm
Title: 59pt bold
Property of: 12pt regular
Return: 9pt regular
Pass #: 8pt regular
Font: Helvetica
Follow the spacing and text placements as per the visualguideline indicated here.
FRONT
BACK
VISITOR
3mm free space
3mm free space
77mm logo width
This card is Property of YBA KanooIf found please return to
P.O. Box 45 Manama or call 17 220 750
PASS#000
17mm
87mm
40mm
29
YUSUF BIN AHMED KANOO BRAND GUIDELINES SOCIAL MEDIA
Social media is a collection of online communications channels dedicated
to community-based input, interaction, content-sharing and collaboration.
Websites and applications dedicated to forums, microblogging, social
networking, social bookmarking, social curation, and wikis are among the
different types of social media.
31
32
YUSUF BIN AHMED KANOO BRAND GUIDELINES SOCIAL MEDIA
A popular free social networking
website that allows registered users
to create profiles, upload photos and
video, send messages and keep in
touch with friends, family and
colleagues.
As of 2015 the dimensions for
Facebook are:
Profile pic: 160px x 160px
Cover photo: max 851px x 315px min 399px x 150px
www.facebook.com/yusufbinahmedkanoowll
Yusuf bin Ahmed kanoo W.L.L.
Yusuf bin Ahmed Kanoo W.L.L. posted a photo.10 minutes ago
Kanoo EnergyKanoo CommercialKanoo ShippingKanoo Travel
Yusuf bin Ahmed Kanoo W.L.L100,000 likes . 10,000 talking about this . 1,000 were here
Product/ServiceDELIVERING SUSTAINABLE EXCELLENCEwww.kanoo.com
32
YUSUF BIN AHMED KANOO BRAND GUIDELINES
A social networking site designed
specifically for the business
community. The goal of the site is
to allow registered members to
establish and document
networks of people they know
and trust professionally.
As of 2015 the dimensions for
Linkedin are:
Profile pic: 100px x 60px
Logo: 50px x 50px
Cover photo: 646px x 220px
Yusuf bin Ahmed Kanoo W.L.L
SOCIAL MEDIA
33
YUSUF BIN AHMED KANOO BRAND GUIDELINES
Google's social networking
project, designed to replicate the
way people interact offline more
closely than is the case in other
social networking services.
As of 2015 the dimensions for
Google+ are:
Profile pic: 2,120px x 1,192px
Cover photo: 480px x 270px
GOOGLE+
Yusuf bin Ahmed Kanoo W.L.L.
www.kanoo.com
SOCIAL MEDIA
34
YUSUF BIN AHMED KANOO BRAND GUIDELINES
A free microblogging service that
allows registered members to
broadcast short posts called
tweets. Twitter members can
broadcast tweets and follow
other users' tweets by using
multiple platforms and devices.
As of 2015 the dimensions for
Twitter are:
Profile pic: 200px x 200px
Cover photo: 1500px x 500px
Twitter.com/YourAccount
Your Account
1,759
@ybakanoo
@yourname - Apr 23This is where you put your description of your account here and here.
Your City Here, State
kanoo.com
Tweet to Your Name
Joined January 2015
Yusuf bin Ahmed Kanoo W.L.L
Your Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem.ipsum.com/link
Lorem ipsum dolor sit amet, consectetur adipisicing elitby Your Name @yournameSed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit....
Your Name
35 131 20.1M 25
SOCIAL MEDIA
35
YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT
Transport branding is a consistent marketing identity which promotes its
products and also conveys the important values of the organisation. An
organization could convey its messages through vehicle and trains. Vehi-
cles could carry promotional message on bumper sticker, intended to be
attached to the bumper of an automobile and to be read by the occupants
of other vehicles—although they are often stuck onto other objects.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT
4 x 4
TRUCK
The 4x4 van is the best option based
upon the application the company
intends for the vehicle. It is useful to
transport a large amount of cargo or
people through treacherous climates
and terrain, a four-wheel-drive van
or truck is the best solution.
Moreover, it has the benefit of low
maintenance costs, unsurpassed
loading/towing capacity and secure
cargo, a four-wheel-drive van is the
likely outcome.
A pickup truck may be used for
business purposes. It is a light motor
vehicle with an open-top, rear cargo
area (otherwise known as a bed)
that can hold large bulky items.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT
MINI VAN
TRAILER
A mini van is a good way to transport
goods as well as a number of people
whether they are staff or potential
clients.
A trailer is generally an unpowered
vehicle towed by a powered vehicle.
It is commonly used for the transport
of large amounts of goods and
materials across countries.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT
SEDAN
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A sedan is a passenger car featuring
two rows of seats and adequate
passenger space in the rear
compartment for adult passenger.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES TRANSPORT
BUMPER STICKER
VISITOR VEHICLE PASS
A great form of brand promotion is
the bumper sticker. Can be given to
all employees as well as given away
as promotional gifts.
A Car Visitor Pass given to visitors
that are entering company sites.
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VISITORP A S S# 000
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D E L I V E R I N G S U S T A I N A B L E E X C E L L E N C E
DRIVE SAFE
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YUSUF BIN AHMED KANOO BRAND GUIDELINES ATTIRE
Attire branding is to create a distinct and lasting impression of a company of
its unique identity that people associate with quality and origin. Such
branding establishes an automatic dress code that is both professional and
comfortable. The users are more comfortable when it comes to attire
branding as it carries more respect and dignity when they represent the
company. Because users see it as a more casual wardrobe option, they
generally report higher satisfaction and morale.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES ATTIRE
FORMAL
CASUAL
A formal wear and formal dress are
general terms for clothing suitable
for formal social events.
Casual wear generally a neat yet
informal attire can be worn for
regular everyday events.
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YUSUF BIN AHMED KANOO BRAND GUIDELINES ATTIRE
OVERALL
CAP/HARD HAT
An overall, usually worn on
industrial sites over the employees
regular clothing as a protective aid.
A hard hat is another item usually
worn on industrial sites as a
protective gear.
Caps usually worn by every
individual from any division. A great
way to promote the brand as well a
useful corporate gift to the public.
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