yazino: in-sync social games
Post on 17-May-2015
814 Views
Preview:
DESCRIPTION
TRANSCRIPT
IntroductionOctober 2011
1. INTRODUCING YAZINO
Contents
5. YAZINO KEY STATISTICS
6. DEMOGRAPHICS PER GAME
7. YAZINO VIRTUAL CURRENCY
8. COMMUNITY MANAGEMENT
2. SOCIAL GAMES MARKET & TRENDS
3. SYNCHRONOUS vs. ASYNCHRONOUS
9. YAZINO GAMES
4. YAZINO USER ACQUISITION
Introducing YAZINO
CREATING IN-SYNC GAMES Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense.
FOSTERING SOCIAL INTERACTIONYazino players are not just playing the same game as their friends; they’re playing with them.- Real time synchronous game play- Invite friends and meet new people- In game chat and mentoring- Create tables and challenge in tournaments
USING STATE OF THE ART TECHNOLOGYYazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability.
The destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experience
CORPORATE FACTSHEET
Company Founded: JAN 2009
Commercial Launch: AUG 2010
Employees: 50
Place of Business: Switzerland / UK
Registered Users: 2,000,000
Distribution Channels: Yazino.comFacebookiPhone & iPad
Games Launched: 7
Social Gaming Trends
Brief History
- Social games propelled by the recent rise of social networks
- Provide for the first time the ability to share activities with friends and invite them to play in the same game
Social gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take hold
Demographics & Access
- Users spending more time Online through use of social networks – 60% playing games
- These players tend to be older (over 25) and more female (65%) than male (35%)
Business Models
- Achieve critical mass by offering free access to games: FREE TO PLAY
- Monetise through sales of virtual currency / items and advertising
Commercial Opportunity (incl. mobile)
- 2010: $7.3 Billion market
- 2014: $14 Billion market
- Free to play will become the dominant business model across web & mobile platforms
Synchronous vs. AsynchronousYazino develops SYNCHRONOUS social games to encourage real life social behavior by allowing
players to invite real world friends and make new friends whilst playing
Asynchronous
- 95% of games on social networks are Asynchronous
- These games are not optimised for human interaction
- Many games share the same mechanic where the social element is limited to sharing achievements and inviting existing friends to play
- NOT SOCIAL- SOLITARYEXPERIENCE
Synchronous
- Real life games are all synchronous- Yazino’s synchronous games encourage social
interaction between friends and offer an opportunity to meet like-minded people
Up to 12 Players at the same time!
Top 10 Social Games Companies
Company Monthly Active Users*
Zynga 266 million
Wooga 35 million
Playfish (EA) 31 million
Playdom (Disney) 30 million
Crowdstar 25 million
Digital Chocolate 21 million
6waves 20 million
Popcap (EA) 17 million
Gaia Online 16 million
King.com 15 million
* According to www.appdata.com on 20 July 2011
OVERVIEW:
- The Top 7 companies are tied into the Facebook platform for all their web gaming activities.
- Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.
YAZINO VISION: Multiple Acquisition Channels
Social Networks
Mobile Platforms
SEO & Paid
Search
Co-Branded
Deals
Yazino – User Acquisition
2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations
KEY ACQUISITION TECHNIQUES
Display Advertising:Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60.
Invite Friends Program:Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites.
Publish To Stream:Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network.
2 Million Users
Yazino Key Statistics – Sept. 2011
REGISTERED USERS: 2,000,000
MONTHLY ACTIVE USERS: 550,000
NEW MONTHLY USERS: 300,000
Av monthly spend per/ unique Buyer: £65.00
*
* Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.
Demographics Per Game
DIVERSE ‘BUY CHIPS’ OPTIONS
• Visa & Mastercard &Paypal
• Mobile Phone & Offerwall (Trial Pay)
• Coming Soon:- Prepaid Cards (e.g.
Paysafecard)- E-Wallets (e.g. Moneybookers)
GENEROUS FREE CHIP ALLOCATION
• 5,000 free Chips on first registration
• 5,000 Chips through Invite Friends Promo
• 2,500 Chips daily bonus on login
• Periodic promotions offering Chip bonuses
Virtual Currency – Yazino Chips
Community Management
RECURRING TACTICS
- Weekly events to encourage regular engagement
- Examples: Tuesday Trivia and Sunday Tournaments
- Opportunity for players to win CHIPS
PROMOTIONS
- Seasonal and real life event based promotions
- Examples: Royal Wedding, Valentine’s Day, Easter, etc..
- Opportunity to engage with users using relevant events
ACTIVATION PROGRAM
- Email program driving user activation after registration
- Example: DAY 1 Activate Your AccountDAY 3 Reminder to Collect Free ChipsDAY 7 Special Bonus (2 x Sign Up Bonus)
Yazino Games
Yazino.com and Facebook
iOS: iPhone, iPad, iPod Touch
top related