yardley soap promotional plan

Post on 21-May-2015

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Introduction about Yardley

Introduction about the Product

Product category: Bathing Soap

Product Details

English Lavender 100 g SoapEnglish Rose 100 g Soap Sandalwood 100 g Soap

Jasmine 100 g Soap Red Rose 100 g Soap

English Lavender 3 x 100 g Soap English Rose 3 x 100 g Soap Sandalwood 3 x 100 g Soap

Jasmine 3 x 100 g Soap Red Rose 3 x 100 g Soap

Objective of the promotion

Target Audience

Activity Details

Promotions atModern Retail shops in

reputed malls

3rd & 4th week of September 2009 (minimum 15 days )

Mumbai, Delhi,Bangalore,ChennaiHyderabad, Pune &Gurgaon

Touch points

IdeasCount your soap before they hatch

Process

Contest Form

Prize Distribution

Other ideas

Challenge 1:Exotic Cards

Challenge 2: Exotic fragrance

Challenge 3: Exotic Hit

Challenge 4: Exotic Roll

Challenge 5: Exotic Hunt

Pamper Thy Self

Pose Up

Thanks

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