yappstars 2014.04.28.pdf

�Fans Connectig the World$of Celebrities���$

¿WHAT IS YAPPSTARS?!

Connect the world of CELEBRITIES with FANS!

Mobile Advertising!

3,773M!

CELEBRITY INDUSTRY!

Music!Industry Sales!

16.5B!

WEB!Advertising!

1,203M!

Digital!Music Sales!

5.8B!

Online !Ticket Sales!

4B!

E-commerce!69B!

Magazine Market!

81.9B!

+ Social MONETIZABLE distribution channels!

+  INTERACTION with fans!+ New PROMOTION channels!

+  INTERACTION with celebrities and fans!!+ CONTENT generated by fans is very

DISPERSE and difficult to find !

+ Original content about the celebrity is very REPETITIVE!

+ Sense of BELONGING in a real celebrity community!

Celeb!Fan!

PROBLEMS!

SOLUTION!

Digital interactive magazine where FANS get close to CELEBRITIES!

Win prices !& gifts!

Ultimate !News!

Photo & Video!Sharing!

Tickets & Music !sale!

BENEFITS!

Direct interaction !with celebrities!

HOW YAPPSTARS WORKS!

VIP

4 Go PREMIUM

Private Celebrity Profile Celebrity Community Gamification & Prizes

+ + +

+!

2 Customaize (Pick your celebrities)

1 User + yappstars.com

3 Enjoy!

HOW DOES IT LOOK!

HOME%

CELEBRITY%PROFILE%

CATALOG%

TARGET MARKET!

Demography ! Women !  18-45 years ! Middle Class !  Low - end Smartphone

Personality !  Aspirational !  Social ! Modern !  Trendy

Behavior !  Buys celebrity magazines weekly for $5 USD !  Looking for opportunities to meet celebrities !  Wants to find out about everything new about

celebs !  Celebrity Fans !  Celebrity gossip news readers online / offline !  Loves concerts, theater, cinematography etc.

Lucy!

Celebrities!

BUSINESS MODEL!

Content Provider

Editorial Staff!

Freemium Free!

RSS

Subscription!

Mobile Carrier !

Fee %!

User!

MONETIZATION FREEMIUM MODEL!

Main Features!

Subscription!$1.20 usd/ week!

!1 free monthly trial!

ACCESS TO PUBLIC NEWS !!TICKET SALES ON OUR EVENTS CALENDAR!!PUBLIC CELEBRITY PROFILE !!CREATE YOUR MAGAZINE !

UNLIMITED ACCESS TO VIP CELEBRITY PROFILES !!UNLIMITED ACCESS TO VIP CELEBRITY COMMUNITIES !!ACTIVE PROMOTIONS!!TOP FAN FEATURE !

Free !

MARKET POSITION!

HIGH!

LOW!

HIGH!

LOW!

Celeb – fan!INTERACTION!

CONTENT!QUALITY!

�Fans Connecting the World$of Celebrities���$