yandex at a glance vladimir gorovoy

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History

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61.9% search market share in

Russia1

Search Leader

460,000 advertisers in 20133

57% online ad market share4

Leading Online Advertising Platform

66 MM unique visitors per month in Russia2

#1 Internet Destination

$1,207 MM Revenues5 in 2013 (+37% yoy)

$531 MM Adj. EBITDA6 in 2013 (+32% yoy)

Largest Russian Internet Business

1 Source: Liveinternet, February 20142 Source: comScore, January 20143 Source: Company Information, FY 20134 Source: AKAR for 2013, adjusted for commissions

5 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 20136 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 2013Adjusted EBITDA is EBITDA before share-based compensation

Yandex at a Glance

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Key Investment Highlights

Local Champions Can Win in Search

Yandex

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Key Investment Highlights

(launched 1997)(launched 2001) (launched 1999)

1. As of February 2014, Liveinternet.ru2. As of February 20124, CNZZ.com3. As of December 2012, comScore

Russia China SouthKorea

YandexGoogle

Others

Baidu

Google

Others Others

Google

Naver

Local Champions Can Win in Search

6227

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4046

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3 global search engines

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Key Investment Highlights

1. As of February 2014, Liveinternet.ru2. As of February 20124, CNZZ.com3. As of December 2012, comScore

#1 search in RussiaShare of Searches1

1 Source: LiveInternet.ru, February 2014. Search traffic reflects Russian users to Russian websites and includes desktop and mobile

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8%6%

21%

60% 61.9%

27.2%

8.1%1.0%

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Core Services created by Search Leaders beyond Search

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Bigger than any TV channel

01.01.14

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One Of The World’s Top Internet PropertiesTop 10 Web Properties in Russia (MM Users)

Source: TNS-Russia, Feb 2013

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Yandex PortalThe gateway to the Russian internet

Maps

News Mail

Traffic Jams

TV listing

Analytics tool

Weather

Yandex.Money

Comparison shopping

Auto

Jobs

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Yandex.Traffic

The unique service supported by users themselves

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Yandex.Taxi

2,000 cabs online at any given seconds

300,000 downloads for iOS and Android

12 minutes to reach a client via traffic

Revenue share model (to be featured)

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Yandex.Money

100,000+ payments processed daily for 3,500+ merchants

Trusted secure prepaid payment solution

100,000+ top‐up points all over the country

Mobile wallet for iPhone and Android

Russia, Ukraine and Kazakhstan

Yandex.Money users 16 000 000

New accounts daily 10 000

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Yandex.Market

Monthly audience 20 million unique visitors, daily audience – 1,9 million

Over 14,500 online stores with more than 59 million offers

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Yandex.Maps: panoramas from water

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Yandex.Maps: panoramas from air

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Yandex: More Than a Website

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Local Focus and UnderstandingRussia/CIS is our “Backyard”

1,400 different territories for YandexRussia + Ukraine + Kazakhstan + Belarus

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Local Focus and UnderstandingLocally-relevant Content and Services

Search Verticals

Maps/TrafficStreet Views

ImagesVideosMusic

GoodsBlogs

…

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Yandex.Turkey – Translocal Approach

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Interesting Use-Cases Of Yandex PlatformSearch tool service for retrieving Large Hadron Collider (LHC) Events at CERN

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Slumps

Interesting Use-Cases Of Yandex PlatformSupport for geophysical exploration (Seismotech)

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Yandex.Islands

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Islands.yandex.com

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Beta.yandex.com

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Real-time in SERP

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Form description

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Semantic markup for real-time

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Yandex Products for Bulgarian Users

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Yandex.DirectThe largest system for contextual advertising in Russia.

Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click.

Show ads only to those web users who are looking for advertised products or services.

Shows ads to more than 60 million people every day.

Is used by more than 460,000 advertisers.

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Yandex is Russia’s absolute leader in Paid Search Ad market

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PPC interface available in English

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Yandex is Russia’s absolute leader in Paid Search Ad market

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Yandex.Metrica web analytics tool available in English

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Yandex.Webmaster

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API.Yandex.Com

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Tech.Yandex.com

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Thank you!

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Gorovoy Vladimir

Product Manager

vgorovoy@yandex-team.ru