yammer on tour: atlanta keynote presentation

ON TOUR

welcome to the

ENTERPRISE SOCIAL NETWORK

David Sacks — Founder & CEO

#yamtour @davidsacks

1 March 2012 Amsterdam

Agenda

15:15 - 16:05 Best Practices & Industry Overview including Yammer and SAP Demo

16:05 - 17:05 Customer Panel

17:05 - 17:35 Roundtable Discussions

17:35-18:35 Cocktails, Hors d'oeuvres, Networking & Demos

JOIN THE CONVERSATION:

www.yammer.com/yotamsterdam

Milestones »  Announced new financing round of $85M yesterday

»  Total of $142M in venture capital

»  Used by over 85% of the Fortune 500

»  In 150+ countries and 23 languages, including Dutch, French, German, Spanish

»  Operations in US, UK and Australia

»  Winner, Forrester Groundswell Award for Best Collaboration System (2011)

»  Leader, Forrester WaveTM: Mobile Collaboration (2011)

» We are MORE CONNECTED

in our personal lives than

EVER BEFORE

» 800 million people

» 100 billion connections

» 300 million people

» 1 billion tweets

every 4 days

» Time spent at the office per week:

52% of

WAKING HOURS

» We are

EXTREMELY

DISCONNECTED in the workplace

» 71%

of employees

NOT ENGAGED

Source: Gallup Research

» Organizations have become

TOO SILOED

» 38%

TIME LOST duplicating work &

searching for information

Source: IDC

» 62%

of employees work in

MULTIPLE LOCATIONS during the

workweek

Source: Forrester Research, Demystifying the Mobile Workforce, June 2011

» Existing tools

REINFORCE SILOS

CMS" SFA 1 SFA 2 HR ERP SMM CSS

» Born to connect

EVERYONE in the workplace

NA Sales Rep

Partners

Marketing

Customers

Senior Director

EMEA Sales Rep

New Communication Paradigm

Deb Medsker; Global VP, Knowledge Management

EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HAS TRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, AS THEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF.

» Social Networking Surpasses Email

Source: Comscore, June 2011

2007 2011 2010 2009 2008

EMAIL USERS

SOCIAL NETWORKING USERS

80 PORTAL USERS

SOCIAL NETWORKING USERS

Social Networking Surpasses Portals

Monthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011

2011 2010 2009

» 40%

of large enterprises will

have an ESN by

Source: Gartner

Our Customers

Global Leading Customers

»  3 of the top 10 oil & gas companies in the world

»  3 of the top 10 construction & engineering companies in the world

»  3 of the top 10 beverage companies in the world

»  2 of the top 10 pharmaceutical companies in the world

»  2 of the top 10 utilities in the world

»  2 of the top 10 telecommunications companies in the world

»  2 of the top 5 Internet retailers in the world

Accelerating User Adoption

4 months"

18 months"

6 months"9 months"

1 M Users

2 M Users

3 M Users

4 M Users

5 M Users

» REWIRE the way information is SHARED & CONSUMED

ARMED WITH INFORMATION

EMPOWERED TO ACT

Chris Laping; CIO

SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT WORK CAN BE.

» Matthew was a new employee in Teekay’s Perth office.

» Matthew used"

Yammer to build a"

personal brand

» He is now the second most followed person in the company, after the CEO.

» CEO Craig Herkert

calls it “radical transparency.”

#yamtour @davidsacks #yamtour @davidsacks

» 5,000 grocery stores connected in

one network

» Store Directors share photos of popular store displays from their mobile devices

» O2 UK has over 22 million mobile

customers

» O2’s Customer

Service team uses Yammer to generate resolutions to customer issues

» Results

»  Faster time-to-resolution

»  Happier customers

»  Client teams respond to more customers in less time

» A Tyco employee was celebrating her 30th anniversary with the company.

» But NO ONE

acknowledged this

ACHIEVEMENT

» She decided to SHARE

this milestone with her colleagues

» Within a FEW HOURS she received

accolades and praise from

hundreds of co-workers.

» Renewed her

FAITH IN & LOYALTY to the company

» Demonstrated the

company’s

LEGACY to the entire employee base

#yamtour @davidsacks TOTAL ECONOMIC IMPACT

Lawrence De Voe; Chief Techbology Catalyst

AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.

“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.

Shomila Malik; Head of Innovation

PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.

Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer

LESS EMAIL

TIME SAVINGS

FASTER SERVICE"RESOLUTION TIME

Quantifiable Results

VOLUNTARY ADOPTION is the NEW ROI

Richard Beaven; Chairman & CEO

THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.

Leader in The Forrester WaveTM: Mobile Collaboration.

YAMMER WINS ON MOBILE APP ARCHITECTURE.

BlackBerry Android Windows Phone iPad/iPhone

Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, Q3 2011 (Aug 2011)

Tobias Klauder; VP of Global IT

MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.

PARTNERS!

CONSULTANTS!

PARENT!COMPANY!SUPPLIERS!

ADVISORS!CUSTOMERS! YOUR COMPANYʼS!

NETWORK!

Bring your

customers &

partners INTO THE

CONVERSATION

CMS SFA 1 SFA 2 HR ERP SMM CSS

Gareth Burkhill-Howarth, Global Head of Projects

PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.

Maintaining Business Context

Affiliate Partner Program »  Arms consultants, technology advocates and systems integrators with the knowledge to

guide clients in their social networking vision

»  Provides extensive product training and access to resources to drive optimization of Yammer networks

»  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammer's product roadmap, and certified use of the Yammer Affiliate Logo

Customer Engagement Teams

Customer"Success"

Managers

Solution"Engineers

Support Training

CUSTOMER ENGAGEMENT TEAMS

Rick Mans; Social Media Strategist

USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.

IT ›  Security ›  Reliability ›  Ease of Deployment ›  Ease of Integration ›  Ease of adoption

Line of Business ›  Improved

Communication ›  Better Solutions

Faster ›  Collaboration across

levels and geographies

End-Users ›  Empowered/engaged

employees ›  User-friendly ›  Familiar interface ›  Access to information,

people and data

ü WIN ü WIN ü WIN

» QUESTIONS?

Yammer Demo

Georg Ell, General Manager of Yammer EMEA

Introducing SAP Integration

Adrian Clarke, Software Product Manager

SAP Connector Overview

§  Transform the business process by crea*ng efficiencies in the gaps within and between business processes.

§  Provides visibility to where things are in a process: this has always been a challenge in SAP.

§  User controlled “workflow” on demand. User can decide what’s important.

A lightweight applica5on within SAP that creates ac5vity stream updates in Yammer when a specific event happens to

an object a user has chosen to follow.

Process Flow: Purchase Requisi5on

V.P. of Manufacturing Chooses to “follow” all rejected purchase requisi*ons

Purchasing Manager Rejects Purchase Requisi*on

SAP Connector

Message appears in V.P.’s Yammer ac*vity stream indica*ng that purchase requisi*on has been rejected.

Follow Table YammerUser Object Type Event Type Object Id samsmith purchase req. rejected *

Business Event Event Evaluate

Event HTTPS Post to

Yammer API

Event created by change is evaluated and ac*vity stream text is dynamically created.

Process Flow: Employee Termina5on

IT Manager Chooses to “follow” all employee termina*on events to know when system access might need to be revoked.

HR Manager Processes employee termina*on in SAP

SAP Connector

Message appears in IT manager’s Yammer ac*vity stream indica*ng that an employee has been created.

Follow Table YammerUser Object Type Event Type Object Id carlsmith employee termination *

HR Event Event Evaluate Event

HTTPS Post to Yammer API

Event created by change is evaluated and ac*vity stream text is dynamically created.

Customer Panel Georg Ell General Manager, EMEA @yammerguy

Tom Barton UK Head of Communications @tomsmiled

Tim van Waard Communications Lead @timvanwaard

Thijs van Ulden Mobile BI Consultant @MobileBI_nl

Roundtable Discussions

1.  Driving Adoption and Engagement

2.  Community Management

3.  Engaging IT

4.  Engaging Your Leadership

5.  How to Use Yammer with People Outside your Company

6.  Yammer’s Development Methodology

Booths & Demos

EXECUTIVES SALES

HUMAN RESOURCES

LOCAL USER

DEVELOPER’S CORNER

yammer on tour: atlanta keynote presentation

acvity stream

total economic

commissioned

yamtour davidsacks

mobile collaboration

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forrester

forrester

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