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Yahoo 2015. Confidential & Proprietary.

Nick HughVP, EMEA

Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary.

Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary.

SOCIALMOBILE VIDEO NATIVE

Yahoo 2015. Confidential & Proprietary.Yahoo 2015. Confidential & Proprietary.

Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary.

Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary.

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Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary. 8Yahoo 2015. Confidential & Proprietary.

Insights MeasurementAudience

Yahoo 2015. Confidential & Proprietary.Yahoo 2016. Confidential & Proprietary. 9Yahoo 2015. Confidential & Proprietary.

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Yahoo 2015. Confidential & Proprietary. 12Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare

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Insight-led,

people-centric,

device/format

agnostic

Relevant,

non-intrusive

ads additive to

the user

experience

Mobile first -

native ads,

programmatic

video

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