yahoo! at ronewmedia

1

Romania & Yahoo! in the Global Internet Advertising

Market:Marvin LiaoNov 11, 2008

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Internet Penetration and Growth in Central and Eastern Europe

Source: Internet World Stats June: 2008

Global Internet Usage

China

JapanSouth Korea

CanadaUS

Mexico France GermanyBrazil

UK

Russia

India

0%

5%

10%

15%

20%

25%

0% 20% 40% 60% 80% 100%

% Internet Users Broadband

% W

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y M

edia

Co

nsu

mp

tio

n

Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 dataSize of circle represents total audience

Broadband Penetration

Gaming

EmailDomestic + global?

TVInstant Messaging Podcasts

Blogs

RadioSMS

TiVo/DVR

Groups

Mobile

Magazines

Social networksFacebook

YouTube

iTunes

Peer-to-peer

Time-shifting

Surfing

Billboards

Social media + programmed content?

Mix of traditional + online?

Buy direct + use an ad network?

Mobile devices

Video + search + display + mobile?

Context + behavioral targeting?

Online

Questions we’re hearing from marketers:

• “How do I get my audience’s attention?”• “How do I participate in their conversations?”• “What’s the right balance of investment to reach my consumers?”

To connect people to their passions, their communities, and the world’s knowledge.

To be the “Must Buy” and “Partner of Choice” for the Top Advertisers and Agencies in the World.

• Broad reach to quality audiences• Unmatched consumer insights• Increased relevance and engagement• Partnership for results

Yahoo! provides:

Who is on Yahoo! ??

Source: Insites Consulting Research, June 2008

Highly Engaged Audience

Source: Insites Consulting Research, June 2008

Understanding the Impact of Your Campaign

• Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know:

– What is the age and gender of people who saw my ads?

– How does the online behavior differ between the people who saw my ads and those that clicked on them?

– Where else can I find my target audience on the Yahoo! Network?

– What is my best performing creative? Placement?

Campaign Brand Score Reports

“If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb