xli evx erh wgmirgi sj iwxlmspsk]...4pegi e wqepp eqsyrx sj %zihe i]i qeoiyt viqsziv epsrk sri wmhi...

“ The events in our lives happen in a sequence in time, but in their sequence to ourselves they find their own order...the continuous thread of revelation.”

—eudora welty

© 2009 by aveda corporation. all rights reserved. this text, or parts thereof, may not be reproduced in any form without permission.

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The Art and Science of Esthiology,

The Art and Science of Esthiology

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connect | perception

attend | check perception

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inform | expert knowledge

image | image

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refine | reflection

perform | new perception

aveda eye makeup removal technique

aveda eye makeup removal technique

aveda lip makeup removal technique

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connect | perception

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inform | expert knowledge

image | image

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practice | naming

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refine | reflection

perform | new perception

aveda pre-cleansing techniques

aveda cleanser application

aveda cleansing manipulations

aveda cleansing manipulation techniques

aveda cleansing manipulation techniques

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connect | perception

attend | check perception

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inform | expert knowledge

image | image

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practice | naming

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perform | new perception

aromatic steam towel removal

cotton compress removal

filiform technique

cotton compress removal

filiform technique

filiform technique

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connect | perception

attend | check perception

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inform | expert knowledge

image | image

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practice | naming

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perform | new perception

aveda toners

toner spray method

cotton compress toning method

a. Just after you have performed the opening ritual

a. Gently glide your fingers over the tissue from side to side

Pre-cleansesensitive makeup

pressing it gently into the skin hydrateseven

a. See the cleansing product moving across the surface of the skin

a. Soften skin and open follicles

d. Feel soothing and relaxing to the guest

a. When the skin is excessively warm, red, and irritated

c. To effectively remove a treatment masque

a. Stimulates the nerve endings at the base of each hair follicle

d. Requires an electrical spray atomizer to be most effective

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The Art and Science of Esthiology,

The Art and Science of Esthiology

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skin state symptoms additional notes

skin state symptoms additional notes

response indicating sensitivityconsultation questions

skin disorders and conditions

condition symptoms and appearance causes

condition symptoms and appearance causes

condition symptoms and appearance causes

skin disease symptoms and appearance causes and other information

skin disease symptoms and appearance causes and other information

source: Milady’s Standard Textbook for Professional Estheticians, by Joel Gerson

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analysis inside the treatment room

infinity/air fire water/earth

the three ts

the three ts

successful skin analysis

successful skin analysis

cleansed hydrated

temperature tone texture

a lack of circulation

sun damage hormonal changes

sensitivity

lack of circulation

moisture

elasticity

consultation Aveda Skin Analysis

Always

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facilitator

The Art and Science of Esthiology,

The Art and Science of Esthiology,

The Art and Science of Esthiology

facilitator

facilitator

connect | perception

attend | check perception

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inform | expert knowledge

image | image

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practice | naming

extend | act

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refine | reflection

perform | new perception

skin refinement theory

desquamation

over-exfoliation

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connect | perception

attend | check perception

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inform | expert knowledge

image | image

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practice | naming

extend | act

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perform | new perception

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connect | perception

attend | check perception

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inform | expert knowledge

image | image

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perform | new perception

mechanical methods

biochemical methods

biochemical methods

biochemical methods

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image | image

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perform | new perception

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image | image

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perform | new perception

skin-balancing theory

skin-balancing theory

skin-balancing techniques

skin-balancing techniques

refinementhealthier

outermost layerpores

impurities

e. All of the above

five billiondesquamation basal

stratum corneumolder flatter

age

T

F

Thermalism

c. Enzymes

e Face scrubs

infinity/air fire water/earth

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The Art and Science of Esthiology,

Healing Massage Techniques,

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science and the power of massage

Miami Herald

(source: schiffman, h.r., sensation and perception.

an integrated approach, new york: john wiley and sons, inc., 2001)

(Source: http://faculty.washington.edu/chudler/facts.html)

general and specific benefits of massage

general and specific benefits of massage

general and specific benefits of massage

general and specific benefits of massage

physiological and psychological benefits

physiological and psychological benefits

a. Colic

c. Asthmad. Anxiety in depressed peoplee. Immune function in HIV patients

g. Diabetesh. Migraines

blood circulation muscular tissuefluid (edema) lymphatic

system skin waste

blood pressureheart digestion

F

T

T

decrease children

b. Endorphinsc. Seratonia

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The Art and Science of Esthiology,

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the five elements

the five elements

the five elements

the five elements

the five elements

aveda elemental nature facial massage chart

infinity/air fire water/earth

B

A

E

C

D

Infinity

Air

Fire

Water

Earth

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The Art and Science of Esthiology,

The Art and Science of Esthiology

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skin and circulation

the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company.published by houghton mifflin company. all rights reserved

merriam-webster online

www.m-d.com

skin and circulation

skin conditions

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aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

aveda detoxifying techniques

circulatorynutrients blood lymph

congested tissues

lymphatic systemheart

cells organs venouslymphatic

interstitium intercellular space

reabsorb

WaterWater/Earth

Water/EarthInfinity/Air

e. All of these skin conditions

f. All of these skin conditions

a. Blotchy or uneven skin toneb. Dehydration

d. Edemae. Keratinization

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The Art and Science of Esthiology,

The Art and Science of Esthiology

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swedish massage

positive effects

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

positive effects

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

when to choose the aveda relaxing massage

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

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face and neck muscles

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

aveda relaxing massage techniques

a. Dry, dull complexion

c. Sullen, mature, or dehydrated skin

e. Skin of a guest who is under emotional stress

TF

T

F

oxygen carbon dioxidenervous tones

c. With the balls of the fingertips pressed firmly on a pressure point, the esthetician contracts the muscles rapidly in the guest’s arms to “shake” the point of contact.

a. The amount of pressure, direction of movement, and the duration of each type of manipulation.

T

RestingOxygen/carbon dioxide exchange

Enhances respirationDiaphragm

EffleurageRelaxes nerve endings, calming

Pectoralis major, biceps, triceps, deltoids, trapezius, sternocleidomastoid

EffleurageIncreases range of motion, relaxes

Sternocleidomastoid, deltoid, bicep, tricep, trapezius

EffleurageIncreases range of motion, relaxes

Sternocleidomastoid, deltoid, bicep, tricep, trapezius

Circular frictionProvides deep muscular relaxation

Trapezius

Effleurage/circular frictionReleases muscular tension

Trapezius

EffleurageProvides transitional movement

KneadingStimulates circulation to ear region, a reflex zone for the

entire body

EffleurageIncreases circulation, relaxes décolleté region

Sternocleidomastoid, deltoids, pectoralis, platysma

Palm strokingBrings circulation to neck that has wrinkles, lifts a sagging

necklinePlatysma, sternocleidomastoid

PetrissageUplifts a sagging neckline

Platysma

EffleurageUplifts a sagging jaw line, improves lymphatic flow

Platysma, sternocleidomastoid

Circular frictionIncreases circulation to naso-labial folds, helps with deep lines

Mentalism, quadratus labia inferioris, orbicularis oris, buccinator

EffleurageBrings up circulation to mouth, helps with fine lines around the lips

Orbicularis oris, buccinator, masseter

EffleurageBrings up circulation to mouth, helps with fine lines around the lips

Orbicularis oris, buccinator, masseter

Effleurage, digital strokingLifts jaw line, increases circulation to forehead, helps

horizontal lining of foreheadPlatysma, mentalism, masseter, frontalis

Effleurage/Transitional movement with no pressureReleases mental and physical stress and tension on the forehead

Frontalis

Digital strokingHelps reduce edema in eye area by stimulating lymphatic flow,

increases blood flow to eye area which is helpful for fine lines around eyesOrbicularis oculi, corrugator, procerus

Friction (deep rubbing)Helps horizontal lining of forehead by bringing circulation to area

Frontalis, temporalis

EffleurageRelaxes

Frontalis

Digital strokingLifts and firms the jaw line

EffleurageRelax nerve endings, calms

Pectoralis major, biceps, triceps, deltoids, trapezius, sternocleidomastoid

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The Art and Science of Esthiology,

The Art and Science of Esthiology

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the energy system of the body

the chakra system

marma therapy

the chakras

the chakras

the chakras

the chakras

grounded

chakr a tm 1muladhara

Chakra 1 is the center where we ground ourselves and take care of our basic needs.

When the root chakra is balanced, one has good energy, a feeling of security and a healthy body awareness.

When the root chakra is imbalanced, one feels lethargy, resistance to change and the need to slow down.

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aroma

olibanum, organic patchouli and vetiver

location of root chakra

Base of spine, near tailbone

color element

Red Earth

a

nourished

chakr a tm 2svadhisthana

Chakra 2 is the center of vitality and sensation where we move beyond our basic needs into relationships with others.

When the pleasure chakra is balanced, one has stable energy, alertness, unblocked emotions and is connected to all five senses.

When the pleasure chakra is imbalanced, one feels repression and feels disconnected to the senses.

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aroma

Sandalwood, organic orange and geranium

location of pleasure chakra

Just below the navel

color element

Orange Water

a

intention

chakr a tm 3manipura

Chakra 3 is the center of motivatioin where we set our intentions and desires.

When the power chakra is balanced, one achieves goals, is self-confident and has strong motivation and direction.

When the power chakra is imbalanced, one feels mental blocks, nervousness and impatience.

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aroma

Fir needle and organic lavender and lemon

location of power chakra

The solar plexus

color element

Yellow Fire

a

harmony

chakr a tm 4anahata

Chakra 4 is the center of sympathy, empathy and love.

When the heart chakra is balanced, one feels love and connection to self and others.

When the heart chakra is imbalanced, one feels depression, loss of connection and lack of caring.

a

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aroma

Sandalwood and organic mandarin and palmarosa

location of heart chakra

Center of the chest

color element

Green Air

expressive

chakr a tm 5visuddha

Chakra 5 is the center of creativity, self-expression and communication.

When the throat chakra is balanced, one has inner trust, inner reliance and easily expresses their ideas and thoughts.

When the throat chakra is imbalanced, one feels selfish, has feelings of rejection and has difficulty in expressing oneself.

a

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aroma

Organic grapefruit, rosemary andylang ylang

location of throat chakra

The throat

color element

Light blue Infinity

insight

chakr a tm 6Ajna

Chakra 6 is the center of intuition, imagination and perception.

When the intuition chakra is balanced, one feels strong intuition, a connection to oneself and mentally fit.

When the intuition chakra is imbalanced, one has mental blocks, over-thinks things and lacks depth.

a

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aroma

Organic petit grain, orange and geranium

location of intuition chakra

Between the eyebrows

color element

Dark blue All elements

the chakras

wisdom

chakr a tm 7sahasrara

Chakra 7 is the center of connecting to something greater than oneself, and expressing wisdom and enlightenment.

When the crown chakra is balanced, one feels strong, unclouded and joy for life.

When the crown chakra is imbalanced, one feels loss of self, spiritual abandonment and lack of connection to the universe.

a

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aroma

Olibanum, angelica and elemi

location of crown chakra

Crown of the head

color element

Violet All elements

the chakras

the chakras

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aveda serenity massage techniques

Marma Ayurvedic107

equilibrium health

Serenity yogamarma

nervous

b Crown, hand, heart, navel, foot, eyebrow

top of head

between breasts, below sternum, where rib cage ends

lower abdomen, four inches below the navel

center of the palms

center of the soles

between the eyebrows

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The Art and Science of Esthiology

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acupressure theory

historical background

wordnet® 1.6, © 2003 princeton university

the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

principle of living energy

the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

the meridian system

the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

the meridian system

the meridian system

the meridian system

the meridian system

the meridian system

the meridian system

the meridian system

a healthy balance

.

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freeing chi

the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

local effects

reflexive effects

face/body

relationships

webster’s revised unabridged dictionary, © 1996, 1998 micra, inc.

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the impact of intention

webster’s revised unabridged dictionary, © 1996, 1998 micra, inc.

locating pressure points

activating pressure points: basic timing

aveda activation techniques

counter clockwisethree

energizes and stimulatesmaintaining

clockwisethree

calms and sedatesmaintaining

threepulse

aveda activation techniques

aveda activation techniques

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aveda full spectrum: master body series

12 1 2

1 1

7

3

10 8

11

9

45

2 2

7

3

108

11

9

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6 6

10 9 8

1

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7

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16 15

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1718

aveda full spectrum: master body series

1 1

aveda full spectrum: master body series

7

3 45

2

6

aveda full spectrum: master body series

10 9 8

12 1 2

aveda elemental nature facial series

1

2

45

3

6

10 98

7

12

11

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aveda elemental nature facial series

1

2

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109

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aveda elemental nature facial series

aveda elemental nature facial series

1

3

6

10

12

7

4

9

11 11

1413

16 15

1817

8

5

2

7

4

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15

8

5

2

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1718

1 1

7

3 45

2

6

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12 1 2

1

2

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3

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7

12

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16 15

19

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20

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109

14

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3

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8

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1718

It is believed that tension concentrates around acupressure points and causes or discomfort. An acupressure practitioner’s sensitive touch, as well as the increased circulation of blood and chi, causes muscles to relax. Then, the body makes an adjustment toward a balanced energy state. Neurochemicals known as are released when the

points are activated through human touch and pressure, and they have a effect in the affected area.

T

T

T

chi

a.

c.d.

associated organ.

a.

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The Art and Science of Esthiology

The Art and Science of Esthiology

Tappan’s Handbook of Healing Massage Techniques

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the lymphatic system

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

webster’s revised unabridged dictionary, © 1996, 1998 micra, inc

key biological elements

key biological elements

key biological elements

how the cycle works

how the cycle works

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aveda massage benefits

the american heritage® dictionary of the english language, fourth edition. copyright© 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

wordnet ® 1.6, © 1997 princeton university. all rights reserved.

when to choose the aveda massage

Superficial lymph drainage pathways determine the direction of lymphatic facilitation applications.

additional information

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the pumping/stretching skin technique

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

aveda massage techniques

Aveda Massagethe lymphatic system

wastes toxins

a. It increases blood supply to the entire head area.b. It relieves stress and allows a guest to experience relaxation and

deep rest.c. It allows skin rejuvenation to occur.

b. It’s ideal for guests with skin conditions that can improve with increased lymphatic flow: acne, rosacea, congestion, oil-prone skin, dull complexion, sallow skin, and edema.

a. Since it is a one-way system, stimulating in the opposite direction will do no good.

b. To mimic the movement of the lymphatic vessel.

b. Hands should be perpendicular (at 90 degrees) to thelymphatic flow.

c. You must work an area four to five times.

Balance the skin and apply a warm, customized massage blend to the face and neck.

Resting positionUpper body hugHalf upper body hug—right side and left sideTrapezius friction—movement #1Trapezius friction—movement #2

To help drainage of the lymph.

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facilitator

The Art and Science of Esthiology,

The Art and Science of Esthiology,

The Art and Science of Esthiology

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image | image

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practice | naming

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aveda whole body approach

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

reflexive effects

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aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

33

1

2

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

aveda hand-and-arm massage techniques

33

1

2

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

benefits of scalp massage

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

positioning the scalp massage

aveda scalp massage techniques

aveda scalp massage techniques

aveda scalp massage techniques

aveda scalp massage techniques

aveda scalp massage techniques

aveda scalp massage techniques

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

benefits of foot massage

the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.

positioning the foot massage

aveda foot massage techniques

aveda foot massage techniques

aveda foot massage techniques

aveda foot massage techniques

aveda foot massage techniques

33

1

2

33

1

2

aveda foot massage techniques

aveda foot massage techniques

aveda foot massage techniques

aveda foot massage techniques

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

aveda back massage techniques

RT

LFT

aveda back massage techniques

aveda back massage techniques

aveda back massage techniques

aveda back massage techniques

aveda back massage techniques

aveda back massage techniques

aveda back massage techniques

RT

LFT

RT

LFT

RT

LFT

activate pressure pointsmeridians

reflexive effect

balance

a. While the refinement formula or treatment masque is working on the skin.

scalp

pressure point massage

positively

15

renewal

e. All of the above

a. Work the feet to help improve circulation. b. Relax the guest. c. Increase the energy flow to the entire body.

c. Keeps the guest from falling asleep.

facilitator

facilitator

The Art and Science of Esthiology,

The Art and Science of Esthiology,

The Art and Science of Esthiology

facilitator

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

masque therapy and techniques

masque therapy and techniques

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

treatment application techniques

infinity/air

infinity/air

fire

fire

water/earth

water/earth

infinity/air

infinity/air

fire

fire

water/earth

water/earth

Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.

Customize:Customize:

Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.

Customize:Customize:

Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.

Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.

Customize:

Customize:

Option:

Customize:

Body:

Face:

Body:

Face:

Body:

Face:

Body:

Face:

Body:

Face:

Body:

Face:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Retail:

Professional:

Customize:

Customize:

Customize:

Customize:

Customize:Option:

facilitator

facilitator

The Art and Science of Esthiology,

The Art and Science of Esthiology,

The Art and Science of Esthiology

facilitator

facilitator

connect | perception

attend | check perception

facilitator

inform | expert knowledge

image | image

facilitator

practice | naming

extend | act

facilitator

refine | reflection

perform | new perception

application techniques

infinity/air

infinity/air

fire

fire

water/earth

water/earth