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uyhgPR manual; PR crisis management speechPrepjhygfcaring, google, best PR crisis management casesMost news agencies (Reuters) agreed on the best companies at dealing with PR crises Well see which company best strategies; according business insider, most effective PR crisis management and best corporate apology ever Sounds int?

3 parts: background info, reenact the shortened version of the best PR crisis management speech ever (business insider), Q%A Info from Reuters, dailymail, latimes, businessinsider

What do you think? Comp with the best history of dealing with PR? JJ first PR crisis 82 Tylenol, 7 deaths. Sb poisoned a few bottles in one store, not directly responsibleRecall m. unusual, sell even more; case classic example business schoolsSince then, not unusual to recall 8 m bottles when in doubt, ex hygiene standards factory

Im talk last PR crisis JJ 2010JJ discontinued production ob tampons; result: dozens thou signatures, public anger, criticism media, public image threaten, only care about money

Lets JJ tackled the issueSum up all countermeasures in one short speech, press conferenceThank you for coming, CEOFor over 70 years, owned ob franchised, 1940 Germany, ohne bindeNot the leader, tampax 5X, decided to focus on other areas, discontinueDid not anticipate reaction, signatures, anger, criticism media, amazon

Decided to: discount coupons website membersOwn way to apologize: we have sent a personalized music video to all 65 thou members, contained nameWon a medal Canes festival, PR sectionMain criticisms: health problems, number contrary, not the case, business decisionWish to thank all customers remained faithful, helped us see how appreciated our products are.Thank you for staying with us.