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Proposal for Cville Press, Inc.
Prepared by Darrell Brow
Email: Darrell.brow@xerox.com
Date: 11/7/2014
Pricing Expiration Date: 12/31/2014
Xerox® iGen® 150 Press
Intelligent quality. Brilliant choice.
© 2014 Xerox Corporation. Xerox and all Xerox products mentioned in this publication are trademarks of Xerox Corporation. All non-Xerox trademarks and copyrights remain the property of their owners. The contents of this proposal are considered to be Xerox private data and are provided for the exclusive use of CVille Press Inc.. The contents herein may not be reproduced without the specific written permission of Xerox Corporation. This proposal is for informational purposes only and does not constitute a contract or an offer to contract. Should you find this proposal of interest, we would be pleased to submit contract terms.
Cville Press, Inc.
Executive Summary
Xerox is pleased to present to Cville Press, Inc. a proposal that includes
the most automated press in the industry, Xerox iGen150. Additionally,
Xerox is providing several options to support in-line finishing for touch
free workflows.
Xerox is recommending the following Core Solution:
iGen150 with Fiery Front End
26” Sheet Size
Automated Image Quality
Matte Dry Ink
2400 x 2400 DPI with Object Oriented Half Toning and
new 210 line screen
Best ROI in the industry
Xerox is recommending the following Software Solutions:
FreeFlow Core
Supports automated workflows that reduces touch points
helping maximize profits
XMPie w/ Digital Store Front
Xerox is recommending the following Optional in-line Solutions:
Integrated Plus Finishing
Perfect Binding
Booklet Making
Cville Press, Inc. Objectives:
Automated Press with Automated Workflows
Implement a solution that meets the image quality criteria set by
Cville Press to include:
1. Differentiating technology in the marketplace
2. Uniformity of color across the sheet
3. Excellent photo quality
4. Consistency page to page, job to job over time
5. State of the art image quality technology.
Maximize productivity for overall production efficiencies in speed
to get jobs through the shop as fast as possible.
Ensure maximum uptime per shift.
Implement a solution to meet Cville Press’s capital expenditure
and cash flow requirements
Xerox Confidential November 7, 2014 3
The Xerox Solution for Cville Press, Inc.
Xerox’s mission is clear. We will continue to deliver solutions and
services to our production printing customers that enable them to capture
new revenue streams and provide significant growth opportunities. We
have committed significant resources already to this mission and our intent
is to accelerate the rapidly evolving digital printing marketplace … the
New Business of Printing. All with the single focus of enabling your
success.
The proposed iGen150 will be configured as follows:
Sheet size 14.33 x 26” – print to a millimeter to the edge of the
sheet
Fiery EFI Print Server DFE
Matte Dry Ink
Auto carrier dispense (hardware and software)
Auto density control
Inline spectrophotometry
High definition linearization
Auto color check
2400 x 2400 DPI
2 Feeder Modules – 2 trays can accommodate 14.33” x 26”
1 stackers (up to 26” sheet)
Adobe PDF Print Engine (APPE)
Configuration
iGen150 with 2 high capacity feeders & 1 high capacity stacker (26” Stackable)
Xerox Confidential November 7, 2014 4
Solution Benefits to Cville Press, Inc.
The proposed Xerox solution will provide the following significant
benefits:
The addition of the Xerox iGen 150 will enable Cville Press to
economically and productively run short run print jobs.
With the addition of the Xerox iGen 150, Cville Press. will be able
to get completed jobs out faster which enable a reduction in labor
costs.
New state of the art imaging technology to meet and exceed Cville
Press’s requirement for high end image quality. High resolution
VCSEL laser assemblies at 2400 x 2400 DPI with Object Oriented
Half Toning and new 210 line screen. This new imaging
technology will take the quality of your photos in your applications
to a whole new level.
More than 50% more productive than other presses in the
marketplace. This will enable you to get more work done per shift.
For example, 14” x 26” sheets will run at 50 ppm.
Carbon Nanotube Fuser technology for longer life more consistent
fusing.
New software, faster hardware, and refined algorithms all result in
substantially reduced cycle up and cycle down times for iGen 150.
Press Room that is conducive to operator efficiency and improved
workflows
Why Xerox iGen150?
Rethink Image Quality Right Down to the Smallest Detail With
iGen 150, we’ve addressed every aspect of image quality—all the
way down to the dot. The iGen 150 uses a new 2400x2400
imaging system with VCSEL technology to deliver more
information per square inch. That means improved detail, tighter,
more uniform rosettes, and better sharpness. More information per
square inch with tighter, more uniform rosettes and better
sharpness. In addition to the existing 160/180/250 lines screens,
two new line screens have been created/designed for specific
applications. For the high end photo market where a “look” is
different than the traditional commercial print, a new 210 line
screen has been developed to optimize the “softness” in skin
Xerox Confidential November 7, 2014 5
tones while keeping the detail of hair and background images.
For applications with a mix of pictorials and heavy text, a new
180/250 option utilizing a new technology called Object Oriented
Half Toning. This option will render pictorials at a 180 lines
screen for optimal smoothness and graininess, but for text, will
render these elements at a 250 line screen optimized for sharpness.
For applications such as brochure, books, and flyers, customers
will have an option that delivers quality photos as well as crisp
text.
Image on Paper Alignment just got Really Easy
With the new iGen 150 Automated Image-on-Paper technology, manual
setups are replaced with a predictable, automated routine. iGen 150 uses
our auto density controls’ full width sensor array to adjust the placement
of the image on each sheet as well as the position of the paper within the
paper path. These easy, automated routines mean more work right—right
from the start.
• Push-button simplicity removes the need for manual adjustment
• On-board full-width array sensor, used by the Auto Density
Control System, automatically adjusts the placement of each image
on each sheet as well as the position of the paper in the paper path
More Raw Production Speed
With iGen 150, you can run more short run jobs every shift, effectively
increasing how much profit you make every hour. A 25% raw speed
increase to iGen’s proven productivity allows you to produce more work
faster. That means speeds of up to 137 A4/8.5”x11” pages per minute.
Even better, our 26” sheets yield an effective A4/8.5”x11” rate of 150
pages per minute. In conjunction with the processing power of a choice of
print servers, a streamlined workflow, great first-print-out-color, and the
efficiency of a range of inline finishing options, iGen 150 produces more
jobs that help you maximize your investment and grow your business
faster than ever.
Xerox Confidential November 7, 2014 6
Cost Summary - Proposed Lease iGen150
Xerox iGen 150 with Fiery Digital Front End - 60 Month FMV Lease
60 Monthly Lease Payments $12,306
Monthly Base Maintenance $2,400
TOTAL $14,706
Cost Summary - Full Service Maintenance
Standard
Color 4/0 < 13.61”
Incremental
Large Color >13.61” - <20.5”
Incremental X
Large Color >20.5” -22.5”
Incremental XX
Large Color >22.5” -24.5”
Incremental XXX
Large Color >24.5” -26”
Black Ink (K) Any Size up to 14.33x26
Meter .039 .0010 .0059 .0059 .0059 .0069
Total .039 .040 .0459 .0518 .0577 .0069
Covers ALL parts, labor, retrofits, operating supplies, & software upgrades.
All “shipping costs” for parts, supplies, etc.
Unlimited service calls
8 ½
x 11
8 ½
x
14
14.33 x 20.5
12 x 18
11 x 17
8 ½
x 11
14.33 x 22.5
14.33 x 24.5
14.33 x 26
8 ½ x
11
8 ½ x
11
8 ½ x
11
14.33 x 26
8 ½ x
11
8 ½ x
11
8 ½ x
11
8 ½
x 11
Xerox Confidential November 7, 2014 7
Cost Summary – FreeFlow Core & XMPie
Xerox XMPie w Digital Store Front with FF CORE
60 Monthly Lease Payments $2,271
Monthly Base Maintenance $1,405
TOTAL $3,676
Includes XMPie UCreate Plugin, UCreate Print Plugin, UImage Plugin, & UPlan
Xerox Confidential November 7, 2014 8
Profit Estimation
Xerox Profit Analysis
# of monthly perfected 12 x 18's Average selling Price Average Monthly Revenue Xerox Lease Cost Xerox Meter Cost Paper Cost Total Production Cost Expected Monthly Profit
100,000 0.69$ 69,000.00$ 18,382.00$ 8,000.00$ 7,500.00$ 33,882.00$ 35,118.00$
150,000 0.69 103,500.00$ 18,382.00$ 12,000.00$ 11,250.00$ 41,632.00$ 61,868.00$
200,000 0.69 138,000.00$ 18,382.00$ 16,000.00$ 15,000.00$ 49,382.00$ 88,618.00$
250,000 0.69 172,500.00$ 18,382.00$ 20,000.00$ 18,750.00$ 57,132.00$ 115,368.00$
300,000 0.69 207,000.00$ 18,382.00$ 24,000.00$ 22,500.00$ 64,882.00$ 142,118.00$
350,000 0.69 241,500.00$ 18,382.00$ 28,000.00$ 26,250.00$ 72,632.00$ 168,868.00$
400,000 0.69 276,000.00$ 18,382.00$ 32,000.00$ 30,000.00$ 80,382.00$ 195,618.00$
450,000 0.69 310,500.00$ 18,382.00$ 36,000.00$ 33,750.00$ 88,132.00$ 222,368.00$
500,000 0.69 345,000.00$ 18,382.00$ 40,000.00$ 37,500.00$ 95,882.00$ 249,118.00$
In this analysis it doesn’t account for labor or floor space but as you can see there is significant
profit opportunity as you grow the business. It’s all about automation
Xerox Confidential November 7, 2014 9
Cost Summary – PowerSquare 244 OR Integrated
Plus Perfect Binder
CP Bourg PowerSquare 244
60 Monthly Lease Payments $3,449
Monthly Base Maintenance $1,094
TOTAL $4,543
CP Bourg Integrated Plus Perfect Binder
60 Monthly Lease Payments $5,704
Monthly Base Maintenance $2,678
TOTAL $8,382
FF CORE
Modular architecture – FreeFlow Core includes the base software and also two optional modules, Advanced Prepress and Advanced Automation.
Browser-based – This solution runs in standard browsers. This greatly simplifies software installation and management.
PDF conversion – Supports multiple PDF formats and utilizes Adobe licensed software components. Preflight – Identify and even fix problems at any point during your print process. Produce higher quality
output. Imposition – Dynamic imposition engine automatically lays out pages based on printer and job
properties. Manifest job processing – Submit a list or manifest of jobs to be printed and FreeFlow™ Core will
process and print each job automatically. Job clustering / batching – Intelligent job management enables value beyond the printer by
organizing similar jobs for optimal post-press processing. Printer programming – Rules-based logic intelligently routes and programs jobs to get the most out of
your printers.
Xerox Confidential November 7, 2014 10
JDF/JMF – Full JDF/JMF compliance means a seamless integration with other systems that implement this industry standard for communication.
XMPie StoreFlow
Complete web-to-print storefront solution that manages the entire workflow from order acquisition to production to fulfillment
Lights-out prepress automation with built-in Xerox FreeFlow™ Core Simple setup and maintenance – only a few steps to set up your unique, branded store Static, personalized and variable data documents – print buyers can upload documents or select
from a catalog JDF / JMF compliant job ticketing for greater automation, speed, cost efficiency, and ease-of-use Mobile-friendly – intuitive online shopping experience from a desktop or mobile device Integrated shopping cart with credit card processing or billing options Supports offline production – use the same workflow for ad hoc VDP jobs UPS and FedEx integration – instant pricing and shipping slips Flexible reporting with detailed analysis of storefront sales and profitability Supports an Adobe workflow – create product templates using a familiar environment Upgradeable to support cross-media
PowerSquare 244 Booklet Making
Produces high quality, square-edged booklets of 8 to 224 pages with the look and feel of perfect-bound
Square-edged books lie flat and are easy to stack and handle Heavy duty side-loading stitch head inserts one to six stitches, allowing 2-up or 3-up production Fully automated with color touchscreen graphical user interface Ergonomic design in a small footprint Instant-on, no warm up time Low power requirements Optional 2-knife trimmer Optional book stacker
Xerox Confidential November 7, 2014 11
Integrated Plus Perfect Binding with Bourg Dual
Mode Sheet Feeder
Fully automated in-line perfect binding, synchronized mechanically and electronically with a range of Xerox printers
Produces quality commercial pre-trimmed perfect bound books on-demand, with a single operator
Binds a range of sheet sizes to make books from .04" to 1.57" (1 mm to 40 mm) thick, in format sizes up to 14" x 12" (356 x 305 mm)
Superior milling and notching ensures deep glue penetration for maximum cover adhesion Two-cylinder glue tank ensures maximum glue viscosity and long glue life Quality EVA spine and side gluing with wave gluing Switches from in-line to off-line at the push of a button Transforms A4-size sheets into A5 bound books with optional Bourg BPRFx Perforating Rotating
Folder module, thereby doubling productivity and reducing click costs Optional sheet bypass allows for in-line booklet-making Optional in-line CMT330 module completes the fully automated solution by providing synchronized 3-
sided trimming Easily integrates pre-printed book covers with optional cover feeder
The Xerox Manual+Book Factory is comprised of:
C.P. Bourg BBF2005 perfect binder C.P. Bourg BBR out feed conveyor for the BBF2005 C.P. Bourg BBF2005 input module for the BBF2005 C.P. Bourg BPRF perforate, rotate, fold module Challenge CMT-330 three-side trimmer
2014 Incentives
- Install incentives exist for iGen platform products in 2014
Next Steps
- Xerox will require a complete financial audit to include the last 2 years
of audited financials, balance sheets, income statements, and cash
flow, as well as YTD of the same (can be Company prepared)
- Proposal subject to Xerox credit approval
Xerox Confidential November 7, 2014 12
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