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Post on 21-Jan-2022
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Enriched Content
88% of consumers say that product content is the key driver of their purchase decisions
• Opportunity for improvement• Need for better content
• Adapt to stay competitive• No one is immune (B2B included)• Digital dinosaur
Diversey Digital Overview
Every time a customer is exposed to an improved shopping experience, their shopping
expectations are reset to a new higher level.
Bridge the Gap
RECOGNIZENeed for
Better Content
GROWImprove
Digital Experience
IMPLEMENTCentralize & Clean Content
(all-in-one content management system)
Salsify(Content Management System)
1. A cloud-based product content management platform enables brands to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.
Salsify?
WERCS
1Source
SAP
Agile
Salsify Distributor/ Retailers
Content Files
eCommerceSite
DigitalCatalog
PrintCatalog
(centralize info. & see any holes)
(filled out & syndicate)
(information sources)
Salsify + Diversey
July 5th Aug. 2nd Aug. 30th Sept. 27th
ONGOING
TeamObjectives
My Roles
Decide & Set UpContent View
Establish ContentCompleteness
Syndicate Content
- Organize Data
- Export & UploadProduct Assets
- Provide Reports to Portfolio Managers
- Develop OnlineCatalogs for Review
End of Internship
Improve Digital Experience
Salsify Scope
Going Digital
Digitalization is a continuously evolving effort and keeping up with trendswill help in meeting customer expectations.
DRIVING CHANGE1
DIGITAL ROADMAP2
Recognize Digital Opportunity
Implement Salsify
Start Information Cleanup
Digital First Mindset
Focus On User Experience (Take Steps)
Re-imagine Traditional Processes
NEVER STAND STILL
Initial: product content, navigation, etc.
Future: filters, rate & review, live chat, etc.
locate a distributor/shopping cart
Create Digital Experience
Everyone is going digital- Customers- Competitors
InvestResources
Exceed CustomerExpectations
Reduce Customer Friction
Huge ROI
Adapt to stay competitive
Value Impact
8.1% increase in purchase conversions on Google
Launched 200 new items to Walmart with the same
resources previously required for 10 items
Tripled assortment and doubled sales on
Walmart.com
Reduced time to get new or refreshed product content
to market from 16 weeks to one
High double digit increases in conversion based on
enhancing their product content on Amazon
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