wwe ppt pres
Post on 27-May-2015
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The History• In 1980, the son of Vincent J. McMahon,
Vincent K. McMahon, founded Titan Sports, Inc. and in 1982 purchased Capitol Sports from his father and associates
• Vince became steadily involved in his father's wrestling business until the latter was ready to retire.
• The elder McMahon had already established the northeastern territory as one of the most vibrant members of the NWA by recognizing that pro wrestling was more about entertainment than sport.
• Against his father's wishes, McMahon began an expansion process that would fundamentally change the sport.
WWE BRAND
• Passionate and Heart-Pumping Entertainment• Deep emotional connection with our fans• Intense brand loyalty• Three Branded Television Shows & Live Event
Tours
Internal Analysis
• Vision Statement:
• Mission Statement:
Value Chain Analysis
Task Environment
• Competitors: UFC
• Customers:
Financial Analysis
WWE :
• Has a high ability to settle it short-term debts
• A low percentage of assets provided from debt
Financial Analysis
Quick Ratio Total Debt Ratio
4.72 0.16
Focus On International Events
• Live International Events-( Throughout Europe, Latin America, and Australia)
Organizational Strengths
- Wide Distribution of Products & Media - Expansion on Different Media Outlet - Not Much Competition
Organizational Weaknesses
• Public Reputation• Employee Treatment • Out-Of-Touch With Fans
Organizational Opportunities
• Expanding the Athletic Brand • Improving its Reputation • Attracting More Female Viewers
Organizational Threats
• Rising Competition In Their Area Of Entertainment
• Already Well Established Competition • Other Forms of Athletic Competition
General Environment• Live Event revenues were $27.2 million as compared
to $20.3 million in the prior year quarter. • Revenues increased 34% primarily due to higher
average attendance and an increase in the number of international events.
• There were 94 events, including 17 international events, during the current
• quarter as compared to 89 events, including 12 international events, in the prior
• year quarter.
General Environment
-Venue Merchandise revenues were $4.3 million as compared to $4.2 million in the- Television Rights Fees revenues were $28.3 million as compared to $24.4 million- WWE Classics On Demand™ revenues were $1.2 million as compared to $1.4- Consumer Products- Home Video net revenues were $11.2 million as compared to $11.0 million in the- Licensing revenues were $7.9 million as compared to $10.6 million in the prior year
Current Strategies
Strategic Options
• Expand Internationally• Focus on live event productions• Increase traffic on web-based market place• Enhance guest appearances to increase attendence
ANY QUESTIONS??
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