wtf is social media?

WTF is “Social Media”?

Justine YuSocial Media Coordinator

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Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.Anvil Media Inc. www.anvilmediainc.com/

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The focus shouldn’t be on the tools because these will come and go as technology progresses.

It is the basic underlying principles of communication that is the mainstay.

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You’ve probably used it before and you probably

use it everyday.

You just never bothered to think

twice about it.

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It’s an absolute force to be reckoned with!

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2/3 of the entire global Internet population visit social networking

sites

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Espresso, What the F**k is Social Media?

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Visiting social networking sites is now the 4th most popular online activity

Espresso, What the F**k is Social Media?

100,000,000 videos are viewed each day

13,000,000 articles on

3,600,000 photos uploaded on as of June 2009.

3,000,000 average tweets a day on

5,000,000,000 minutes spent on everyday.

Espresso, What the F**k is Social Media?

Like I said…it’s a force to be reckoned with.

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It marks a fundamental shift in the way we communicate with each other.

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It’s where an incredible amount of conversations are

taking place.

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It’s a forum where your voice is heard…

…and where there is always someone

listening.

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It is constantly tearing down boundaries thatthe mass media once erected

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Yeah, it’s got a cool new namebut at the very core, it’s still the same old story.

It’s about engaging, interacting, and connecting with people.

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It is a conversation. “The more you try to be interested in

other people, the more you find out about yourself.” – Thea Astley

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Social Media helps foster communities of like-minded people that exist in the

online realm and extend offline.

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75% of people who are a member of an online community said they use the Internet to participate in a community related to social causes.

40% use the Internet at least monthly to participate in these communities.

94% said the Internet helps them become more informed about social causes.

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Ian Schafer, Deep Focus Social Media for Social Good

“The real value of social media is that it

exponentially leverages word of

mouth” – John Haydon

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“How can you squander even one more day not taking advantage of the greatest shifts of our

generation? How dare you settle for less when the world has made it so easy for you to be

remarkable?”-- Seth Godin

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So what are you waiting for?

Get out there and start socializing!

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Justine YuSocial Media Coordinator

www.jhr.ca

e: justine@jhr.ca

t: @justineabigail