wtf is experience design

W T F I S U X D E S I G N ?

V E N T U R E H I V E • F E B 2 0 , 2 0 1 5

W T F I S U X D E S I G N ?

I A M A U X P E R S O N

O M G

W H Y U X I S E V E R Y T H I N G N O W

D O Y O U H AV E G O O D U X ?

K E E P I N T O U C H

I A M A U X P E R S O N

1 5 Y E A R S I N T H E W E B I N D U S T R Y

• Consulting experience over 12 years

• Advertising experience over 8 years

• KillerClips movie site startup

• Mentor Festival de Media (LATAM)

I A M A U X P E R S O N

• Masters of Science Information UMich SI

• Microbiology BS UMich

• Teaching experience almost 5 years (MAS, FIU)

• Research projects: Matrix of Change for MIT Sloan / Harvard & Boston University

P R O F E S S I O N A L E X P E R I E N C E A C A D E M I C E X P E R I E N C E

20001997 2002

UMich Organic Spain

2004

KillerClipsMatrix of Change

Razorfish

2006 2008 2010 2012 2014

SapientNitro

Miami Ad School FIU SJMCInfopimp

D I G I TA L N AT I V E G E N X ’ E R

I A M A U X P E R S O N

E C O M M E R C E A N A LY S I S C U S T O M B L O G M AT R I X O F C H A N G E

• Published paper comparing usabilityof online commerce experiences between Apple & Dell (2000)

• Shared with Accenture, McKinseyconsulting groups as best practice

• Built custom blog using Flash, XML

• Designed “infographic” approachfor blog based on post type overa daily timeline

• Converted research paper proposal into an interactive tool.

• Tool became cornerstone for future research initiatives at MIT Sloan, University of Michigan & Boston University.

http://weneedmoreeddies.com/AppleDellusability.pdf http://weneedmoreeddies.com/flog.html http://weneedmoreeddies.com/thelab/moc/MatrixDemo/MatrixDemo.html

PA S S I O N AT E A B O U T M O V I E Q U O T E S

I A M A U X P E R S O N

• Created KillerClips.com as anonline reference for famous movie quotes.

• Designed and edited over 1,500clips (pre-YouTube, 2002) fromover 200 movies.

• Depth of project included code,clip software creation, patent submissions and of watching a lot of great movies.

CURRENTLY...

UX Director @SapientNitro #MiamiBeach #TheGrove CLIENTS: ADT, Grey Goose, Neiman Marcus, ESPN, VisitFlorida, Coke, Chrysler, Dodge, Fiat, Norwegian Cruise Lines, Celebrity Cruises

M A K I N G A D I F F E R E N C E

I A M A U X P E R S O N

• Currently, as a UX professional, I consult and design how people use technology to enable themselves and accomplish things.

• As a teacher, I realize it’s more important to inspire people how technology can enable them.

• As a professor, I believe in cultivating digital natives that are passionate about evolving journalism and mass communications.

O H M Y G O D

H T T P S : / / W W W. TA L AT E R . C O M / A N N YA N G /

H T T P : / / W W W. T H E V E R G E . C O M / 2 0 1 5 / 2 / 1 7 / 8 0 5 2 1 6 3 / N B A - A L L -S TA R - V I R T U A L - R E A L I T Y- S A M S U N G - M O B I L E - G E A R - V R

# H A S J U S T I N E L A N D E D Y E T

# H A S J U S T I N E L A N D E D Y E T

S N A P C H AT = $ 1 9 B I L L I O N

A B C ‘ M O D E R N FA M I LY ’ E P I S O D E W I T H FA C E T I M E O N LY

W H Y U X I S E V E R Y T H I N G N O W

There are too many similar products, services to choose from as a consumer.

Consumers now share, rate, comment to help choose products and services.

Companies must now listen to consumers and evolve products and services in order to be successful.

B E C A U S E C O N S U M E R S H AV E T H E P O W E R

W H Y U X I S E V E R Y T H I N G

R E A L - T I M E P O L L

https://www.pollev.com/gomezyouup

Which apps have the best experience design in your opinion?

MY DEFINITION OF UX

It’s an invisible force, but can be noticed when something seems too easy or feels too complex. The best way to think about it is in number of steps to a goal.

TOLLS ROADS USE UX TO MAKE $$$

1. count your change 2. slow down, traffic 3. multi-task change and drive 4. wait to go through gate 5. pull up to change machine 6. throw change 7. wait for machine to count 8. wait for gate to go up

Old old way1. purchase magnetic pass 2. register pass with car 3. drive through tolls !!!!

Old way1. drive through toll * !!!!!* toll-by-plate = double cost compared with magnetic pass

New way

G O O D U X I S G O O D F O R B U S I N E S S

# U X # X D # C U S T O M E R E X P E R I E N C E

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

E X P E R I E N C E D E S I G N D E F I N E D

G O O D U X C H A N G E S

H A B I T S

B O O K A PA R T M E N T S

G E T A TA X I

WAT C H M O V I E S

D I S C O V E R P E O P L E

O R D E R D I A P E R S

O R D E R P I Z Z A

B E T T E R WAY T O O R D E R P I Z Z A

C H A N G E H A B I T S W I T H G O O D U X

E V O L U T I O N O F U X I N M U S I C

Napster (filesharing)

1999 - 2001

WinAmp (MP3s)

1997

Walkman 1979

Vinyl Radio

iTunes (99¢ songs)

2003

Pandora, Listen.fm, Groveshark, Turntable.fm, Shazam, Spotify

SoundCloud 1999 - 2001

Beats 2008

Songza Acquired by

Google in 2014

W H Y U X I S E V E R Y T H I N G

F O R M U L A F O R U X S U C C E S S

• Find a habit everyone does.

• Come up with a better way to do it. How would digital enhance that way?

• Make it so easy and fast that it feels magical and delightful.

• Keep testing your prototypes with real users and keep tweaking.

D O Y O U H AV E G O O D U X ?

D O Y O U H A V E G O O D U X ?

U X A U D I T Y O U R D E S I G N S

Tell us which UX ideas you used for your designs based on GoodUI.org

1 C H E C K O U T

G O O D U I . O R G

2 A R E Y O U W E B

D E S I G N S U S I N G G O O D U X ?

3 C O M E U P W I T H

C H A N G E S

D O Y O U H A V E G O O D U X ?

T E L L U S W H I C H I D E A S Y O U T W E A K E D Y O U R D E S I G N S W I T H

Grade yourself and revise your designs with better UX Design Practices.

K E E P I N T O U C H

@ I G O M E Z

Thank You.

L I N K E D I N

W E N E E D M O R E E D D I E S