wsj quarter to brief

All you need to know before your 9 A.M.

Problem.

Where can students find a reputable source of news that prepares them for

Class, Career, & Life without navigating through the overwhelming amount

of information?

Solution.

Who Wha

t Why

News at the time you need it most, a quarter to your 9 A.M.

Think career-oriented millenials looking for their next play

We want it and we know others want it

Opportunity.

Create a cross-platform marketing strategy that connects current non-subscribing students with the news

they are looking for through our world-class Wall Street Journal

content

The Skimm vs. WSJ Student Weekly Wrap-

Up

1.5 M 50% open rate

100 K33% open rate

80 million millennials in the U.S.Most educatedhighest percentage ever attending college

Work/Life Balanceless likely to sacrifice personal life solely for career advancement

Mobilemore urban and mobile than previous generations

Product.

Profitability.Ad SpaceStandard sizes: 250x300, 728x90Rate: ~$25 CPMSponsorships: $20k/month

InterestMastercard launched a new campaign solely targeting millennials. Quarter To would provide a direct channel to that exact market.

Validation.“I'm also passionate about this

because I feel my own disconnect from daily news, and as someone in advertising, this frightens me.”

“Overall, I like this idea. I like that it is targeted toward younger generations and gives us the news that we want. I

would definitely subscribe.”

Competitive Advantages.

Geared towards students Unbiased and reliable newsIntroduces younger demographic to WSJ contentStrengthens holistic branding strategy

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Questions?