writing website copy

Website Copy Writing: What to say to make it work

Never before in the history of humankind have words been so important...

Your Potential Customer

1. Do you like to write?

2. Are you passionate about your subject?

3. Do you have the time to write?

3. Do you understand your target market?

You are writing for 2 “audiences”

General Rules

1. Keep it short.

General Rules

1. Keep it short.

2. Use simple words.

General Rules

1. Keep it short.

3. Use short, punchy sentences.

General Rules

1. Keep it short.

3. Use short, punchy sentences.

4. Make it clear.Like an 11 yr old could get it,

General Rules

5. Avoid passive verbs.

General Rules

Getting Kids into Computers

Julie was taking a chance.

Jane was hit in the face by the door.

General Rules

6. Be clever.

General Rules

6. Be clever.

7. Take risks.

General Rules

6. Be clever.

7. Take risks.

8. Use strong words.

General Rules

6. Be clever.

7. Take risks.

8. Use strong words.

10. Kill your inner English Teacher

Step 1

Research the Keywords

http://www.googlekeywordtool.com/

Step 1

Step 2

Start with your Home Page

Tip: Search Engines index the Home Page

Step 2

Write for the Human Visitor

Step 2

What is the Goal of Your Home Page?

Step 2

To tell the visitor everything they could possibly want to know IMMEDIATELY!!

Step 2

To START a relationship

Step 2

Step 3

Your About page

What is the Goal of Your About Page?

Step 3

Your About page

To convince the visitor you are a wonderful expert with lots of credentials.

Step 3

Your About page

Step 3

Your About page

Step 3The About page

Step 4

The What You Do Page

Clever navigation buttons help

Step 4

Benefits vs Features

Tip: Nobody cares about the Features

Step 4

Tip: Nobody cares about the Features

What we can do for you.

Don’t tell them. Show them.

Rely on strong headlines.

Step 4

Avoid Glib Clichés

QualityServiceValueExperienceFriendly professionalsWe care

Step 4

Avoid Glib Clichés

Avoid the dreaded Wall ‘o Words

Step 4

The Cure

Step 5

Go back and insert the keywords

Step 5

Go back and insert the keywords

No more than 2% for each keyword

Step 5Go back and insert the keywords

Step 6

Other Useful Pages

No more than 2% for each keyword still applies

Step 6

Other Useful Pages

Glossary

Step 6

Other Useful Pages

GlossaryArticles

Step 6

Other Useful Pages

GlossaryArticlesResources

Keywords!

Step 7

Perfection

Step 7

Perfection – Skip this step.

Does anal-retentive have a hyphen?

Writer’s joke.

writing website copy

avoid passive

human visitorbenefits

rights reserved

marketing

punchy sentences

theasuruslocate

general rules1

general rules5

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