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Writing HeadlinesDo’s and Don’ts of the Business

Types of Headlines

Title

Sub-Title

Big, Bold, and most prominent. Easy to spot. Gives viewer understanding on what it is called.

Small piece of information related to the story. Sometimes relates to the sequence of the book.

Types of Headlines Sub-Title 1

TitleSub-Title 2

Build excitement to viewer about the movie’s credentials, director/producer’s reputation, or state it’s an interesting/legit story.“From Academy acclaimed …..“ From the producer who broughtyou….“Based on a true story…..”“Experience it in 3D

A sentence that encapsulates the overall mood or theme of the movie.

Types of HeadlinesSubheadline

Short summary of what the article is about. Does not give away details. Meant to entice the reader to read more.

PrimaryHeadline

Subheadline 2

Gives main factsor information. Again to keep reader interested.

Types of Headlines

Subheadline

Subheadline 2

Headline:Big and easy to spot. Title is kindameh in terms of originality.

Sub-headline 1:Keeps readers engaged

Sub-headline 2:Key fact bolded at the beginning of story.Also known assecondary headline

Types of HeadlinesPRIMARY HEADLINE Secondary Headline

Note:The Primary Headline in magazine /Yearbook Journalism is meant to be catchy and bold! But not meant to tell the story.

The Subheadline’s jobis to give context towhat the story will beabout.

Types of Headlines PRIMARY HEADLINE

Notice the lack of exclamation mark (!)

The words should be the excitement.

Layouts:

Secondary HeadlineHeadline

Traditional

Grade 9 drama students steal theshow and our hearts.

In the Spotlight

Layouts:Secondary Headline

Secondary Headline

Headline

Secondary Headline..ONE

……THREE STRIKES THEY’RE OUT!

3-0 TRIMUPH BRINGS HOMEGOLD!

….TWO

Wicket

Layouts:

Secondary Headline

Headline

Kicker

It’s that time of year again!

EXAM CRAM!

Layouts:

Secondary Headline

Headline

Kicker - Bleed

Practice makes

PERFECT!

Layouts:

For Your Buck!MORE BANG

Tripod

Headline Secondary HeadlineHeadline and Secondary Headline act as one sentence

Layouts:

Tripod

TWO For the ShowOne for the Money

Secondary Headline HeadlineFeeks and Phil puts on an excellent two-man show

at this year’s Sears Festival.