world's best interactive websites i

Interactive Not-for-pro!tsRaheel Gauba

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© 2010 BlackbaudRaheel Gauba2

Charity websites are poor campaigning tools and often fail to use the most effective web technologies

“ “- Precedent (Communications agency in UK)

March 19, 2010

...found the sites often lacked basic information about the charity and

appeared to have little overall strategy

Raheel Gauba © 2010 Blackbaud

interact

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to act on or in close relation with each other“

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- World English Dictionary

© 2010 BlackbaudRaheel Gauba

why?

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emotion+ connection= caring

© 2010 BlackbaudRaheel Gauba

isolate.

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experienceimmersivejourney

© 2010 BlackbaudRaheel Gauba

how?

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inspirationideadesigntechnology

© 2010 BlackbaudRaheel Gauba

results.

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measurableactionable

© 2010 BlackbaudRaheel Gauba

outcomes.

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trustconversionsviral / social

© 2010 BlackbaudRaheel Gauba

achieve likeability

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- Guy Kawasaki

© 2010 BlackbaudRaheel Gauba

it’s about marketing

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it’s about communicatingit’s about you

it’s about themit’s also about technology

© 2010 BlackbaudRaheel Gauba11

let’s dream

© 2010 BlackbaudRaheel Gauba12

videoGE Ecomagination

James Alliban AR Business Card

BMW Z4 (UK)

Battlefront UK

I Am Second

Start Heart Walk

We Choose the Moon

Stem Cell Foundation

San Francisco Symphony Orchestra

Love Letters to the Future

Waterlife NFB

All About Birds

Bucknell Virtual Tour

Lost There, Felt Here - Protect an Acre

Live Hope Love

Smithsonian - Ocean Portal

A.R. flash

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NFP

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© 2010 BlackbaudRaheel Gauba13

let’s talk about you

why,thank you!

raheel gauba

brand leader & creative director blackbaud

twitter: @raheelgaubaemail: raheel.gauba@blackbaud.com

facebook: Raheel Gauba