world tour 2013 paris

World Tour 2013 #SBworldtour

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Agenda, Paris, February 19th  

 4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm – 6:45 pm Speakers session with Cyril Attas, CEO & Founder ID-

Agence Des Medias Sociaux 6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet

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World Tour 2013

NOW: Paris Next Stop: London (tomorrow)

Introduction

Jan Rezab, CEO & Co-Founder @janrezab

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About Us

20 % of FORTUNE 500

Companies

Marketers monthly across 100+ countries

Customers

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Social is changing all the Time

Brands are changing

1 billion Users are changing = increasing “noise”

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Constant change

Facebook 2009: Facebook 2013:

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French Users

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What Users cope with on Facebook (from Brands)

1 user likes 4,5 pages

Pages post on avg. 5 times

1 user likes 40 pages Pages post on avg. 36 times

23 updates per month

2009 2013

1440 updates per month

“It  is  great  to  count  fans  and  listen,    but  Engagement  is  far  more  important!  ”  

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French Brands post less in average

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5

10

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30

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French Brands

Worldwide Brands

An average French user is a fan of 48 pages

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Average French user is a fan of 48 pages

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Brand pages liked by an average French user

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What brands post and what users like to share

Share Engagement Post Types

0%

25%

50%

75%

100%

Status

Photo

Link

0%

25%

50%

75%

100%

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Most favorite brand posts

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Most favorite brand posts

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Top 5 FB Brands by Number of Local Fans

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Top 5 Facebook Media by Number of Local Fans

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Top 5 Facebook Brands by Post Engagement Rate

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Top METRICS in Social Media

Being social is not about one metric. It’s about all of them.

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Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

The alpha and omega of successful social strategy

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0

10

20

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0

500

1000

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2000

2500

1 11 21 31 41 51 61

Like

s

Impr

essi

ons

Average organic unique impressions

Average Likes

Time in Minutes

Gaining the Reach and Engagement in Minutes

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Science of Posting

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Science of Posting

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Weekly Traffic

Weekend Traffic

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Open and drive 2 Way Communication

socially-devoted.com

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Questions answered on Facebook

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Top Socially Devoted Industries

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Top Socially Devoted Industries

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Top 5 Socially Devoted FB Brands in France

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FMCG – Case Study

Are not responded… 40%

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Top 5 Socially Devoted FB Brands in France

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Recommendation for 2013

›  Monitor and measure your activity

›  Drive the industry and invest in innovations

›  Devote resources into social customer service

›  Post only local and relevant content in a timely manner

›  Make sure you get into News Feed

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How We can help You to get there.....

Data Categorization Brand Graph

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How We can help You to get there.....

Benchmarks Categorization Brand Graph

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Brand Graph

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Brand Graph

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How We can help You to get there.....

Benchmarks

Visualization

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...with Our Products

Platform

Thank you

Jan Rezab, CEO of @janrezab