world cup with zoom media & marketing

zoommedia.com

World Cup: Reaching Active Soccer Fans with Zoom Media

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Why Zoom Media & Marketing?

Reach soccer enthusiasts through Zoom’s digital video media or static offerings.

• Sight, Sound & Motion Commercials

• Customizable Digital Signage

• Backlit Billboards

• Classic Billboards Digital Signage & TV Commercials

Backlit BillboardsClassic Billboards

ZoomFitness: 2,000+ health clubs in 140+ DMAsZoomSocial: 3,000+ bars/restaurants in 50+ DMAs

ZoomSocial Patrons Are Soccer Super Fans

Viewed the World Cup Outside of Their Home Index 565

Sports Events/Specials Viewed: World Cup Soccer Index 221

Is a Soccer Super Fan Index 192

Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+

Sponsor events & promos in ZoomSocial bars to reach avid soccer fans

• Sponsored Viewing Parties• Coasters, Pint Glasses, Napkins• Long Term Activations• Sponsored Soccer Trivia

Fitness Consumer are Soccer Enthusiasts

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Viewed the World Cup Outside of Their Home Index 177

Sports Events/Specials Viewed: World Cup Soccer Index 173

Is a Soccer Super Fan Index 151

Supplement ZoomFitness media with branded experiential programs

• Class Sponsorships• Sampling & Coupons• Locker Room Domination• Workout Challenges

High impact experiential activations engage targeted consumers

•Promotional Street Teams • Influencer Programs•Sponsorship Activations•Stunts & Installations

• Authentic spray-painted and hand-painted murals at high traffic spots• Optimal for reaching both mass audiences and trendsetters/influencers• Large inventory plus custom scouting as needed• Heavy social media & live event components

Zoom’s bold and creative murals takes outdoor to the next level

ZoomMurals