workshop - the sensemaking fragrance

ANDREAS @RESMINITHE SENSE-MAKING FRAGRANCEPRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014

WITH LUCA ROSATI

(I START OUT WITH THE “SUPERMAN RETURNS” STORY

ME AND LUCA TOLD IN “PERVASIVE IA”, HOW THE MAN OF STEEL IS EXACTLY

LIKE US (SORT OF))

KRAM KREMJA←

KRAM → CRAM

(HERE GOES SOME GOOFY THEATRE WITH A VICTIM FROM THE AUDIENCE TO EXPLAIN HOW PHYSICAL BEHAVIOR AND VERBAL

UTTERANCES GO TOGETHER)

ABBRACCIARE

EMBODIMENT

(EMBODIMENT AS THE ROOT OF OUR MAKING ARCHITECTURES, BOTH IN PHYSICAL, DIGITAL,

AND BLENDED SPACES)

(HERE I TELL A LITTLE STORY ABOUT MOVING FROM SICILY TO

BOLOGNA, LANGUAGE AND AFFORDANCES, AND HOW THE WAY WE EXPERIENCE REALITY

IS PRIMARILY SPATIAL)

(CROSS-CHANNEL ECOSYSTEMS PRESENT

INTERESTING CHALLENGES WAY BEYOND WHAT A SINGLE ARTIFACT CAN THROW AT US)

EMERGENCE

ACTIONABILITY

CO-CREATION

(AND HERE COMES THE MAIN STORY AND THE SETUP FOR THE EXERCISE. IT ALL REVOLVES AROUND THE CHALLENGES WE HAD TO OVERCOME TO SEND MY

DAUGHTER TO A SUMMER SCHOOL IN FRANCE)

I’D LOVE TO STUDY SOME FRENCH THIS SUMMER

YOU CAN PROBABLY ENROLL ATA SUMMER SCHOOL IN FRANCE

REALLY?

YEAH, SURE, WHY NOT?

FRANTICALLY SEARCHES THE INTERNET FOR INFO( )

FACTOR #1WEBSITE

FACTOR #2LOCATION

PARISFRANCE

https://www.flickr.com/photos/pedrosimoes7/124758243

JOHN CLEESE AS “THE SCHOOL”

A SPECTRAL TARSIER AS “ME”

THE SCHOOL’S WEBSITE

THE SCHOOL’S WEBSITE

AIRLINE

FLIGHT NUMBER:

“WHAT? BOOK THE FLIGHT FIRST?”

“HRMPF”

TO: SCHOOL IN FRANCEFROM: SLIGHTLY ANNOYED PARENT

DEAR SCHOOL, HOW CAN I BOOK ARATHER EXPENSIVE FLIGHT WHEN I DONOT EVEN KNOW IF YOU CAN ENROLLMY DAUGHTER AT ALL?

THANKS

...

...

“HRMPF (II)”

TO: SCHOOL IN FRANCEFROM: SLIGHTLY MORE ANNOYED PARENT

DEAR SCHOOL, APPARENTLY YOU DID NOT RECEIVE MY PREVIOUS MESSAGE. QUESTION WAS: HOW CAN I BOOK A RATHER EXPENSIVE FLIGHT WHEN I DO NOT EVEN KNOW IF YOU CAN ENROLL MY DAUGHTER AT ALL?

THANKS

...

...

“HRMPF (III)”

“HALLÓ?”

“BOOK THE FLIGHT FIRST? #@!”

“YES”

“SWEAR YOU HAVE A SLOT FOR HER”

“SURE. I SWEAR”

LEGALLY BINDING VALUE OF THAT ASSURANCE: 0( )

TEENAGER GETTING RESTLESS. “ALRIGHT”

THE AIRLINE’S WEBSITE

THE AIRLINE’S WEBSITE

PERSON PICKING UP IN PARIS:

PASSPORT NUMBER:

“HRMPF (IV)”

“I NEED THE NAME OF YOUR CHAFFEUR”

“IMPOSSIBLE”

“WE DECIDE 3 DAYS BEFORE DEPARTURE”

“WRITE SOMETHING AND CHANGE IT LATER”

“WHA?”

“HELLO, AIRLINE?”

“YES HOW CAN WE HELP YOU?”

(VENT, COMPLAIN AND MOAN)

“WRITE YOUR NAME THEN CALL US TO CHANGE IT”

“CAN’T I DO IT VIA YOUR WEBSITE?”

TOTALLY FAKED NAME:

A REAL PERSON:

“NO”

THE AIRLINE’S WEBSITE

UNACCOMPANIED MINOR

YOUR BOOKING IS CONFIRMED

THE SCHOOL’S WEBSITE

UNACCOMPANIED MINOR FEE:

TAXI PICKUP FEE:

THE SCHOOL’S WEBSITE

UNACCOMPANIED MINOR FEE:

TAXI PICKUP FEE:

X

THE SCHOOL’S WEBSITE

PROPOSAL COMPLETED

YOUR TOTAL ISAN INSANE AMOUNT OF MONEY

WILL MAIL TO CONFIRM ENROLLMENTWILL MAIL FOR PAYMENT

“WHA?”

...

...

HALLÓ!

TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE

DEAR PARENT, PAY (INSANE AMOUNT OF MONEY + 300 EUR) AND YOUR DAUGHTER IS ENROLLED.

TX BYE

TO: SCHOOL IN FRANCEFROM: HORRIBLY ANNOYED PARENT

DEAR SCHOOL, WHY SHOULD I PAY 300 EUR MORE THAN WHAT YOU TOLD ME WHEN I CHECKED OUT?

F@#% YOU.

(10 MINUTES LATER)

TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE

DEAR PARENT, YOU ALSO NEED THE TAXI PICKUP WHICH COSTS 300 EUR BOTH WAYS.

TX BYE (PAY IF YOU WANT IN)

“(FLIGHT IS ALREDY BOOKED. @#%!)”

THE VERY WEIRD PAYMENT WEBSITE

WELCOME TO PAYMENTS!

PLENTY OF GIBBERISH

CONFIRM. CLICK ONCE. WAIT.IN CASE OF ERRORS, MAIL SOMEONE

(1 DAY LATER)

TO: HORRIBLY ANNOYED PARENTFROM: SCHOOL IN FRANCE

DEAR PARENT, YOU PAID. GOOD. COULD YOU PLEASE SCAN THE MINOR’S PASSPORT AND SEND IT TO THIS MAIL?

TX BYE

TO: SCHOOL IN FRANCEFROM: NEANDERTHAL-MODE PARENT

DEAR SCHOOL, KINDLY GO #%&! YOURSELVES. NO WAY I’M SENDING HER PASSPORT TO YOU THIS WAY.

(DID I SAY F@#% YOU?)

...

...

TO: NEANDERTHAL-MODE PARENTFROM: SCHOOL IN FRANCE

DEAR PARENT, NOT A PROBLEM. SHE WILL HAND IT TO RECEPTION WHEN SHE ARRIVES. IT’S GOING TO BE A GREAT SUMMER CAMP!

TX BYE

HALLÓ!

SO MANY THINGSARE BROKEN

TRUST

FLOW

OWNERSHIP

ETHICS

THEY HAVE NOTHING

TO DO WITH

FORMS

INTERACTIONS

GESTURES

(EVEN THOUGH THE WHOLE PROCESS FELT LIKE THEY WERE ASKING FOR SOME

BOLD GESTURES ON MY SIDE)

THEY HAVE EVERYTHING

TO DO WITH

INFORMATIONARCHITECTURE

A POSTDIGITAL

WORLD

CROSS-CHANNELEXPERIENCES

PRODUCTS ARE

SERVICES

SERVICES ARE PART OF

ECOSYSTEMS

SO LET’S MAP THESE

ECOSYSTEMS

CONSIDER THESE

ELEMENTS

ACTOR LOCATIONINFORMATION TASK CHANNEL

THEN FIGURE OUT THEIR

CORRELATIONS

READY? LET’S GET STARTED

ALL GROUPS GO