workshop - shoot for the stars #bpcw11

Gold Sponsors:

Hosted by:

Workshop:Shoot for the Stars

David Miller, COO, TERMINALFOURJames Hall, Web Development Officer, Gedling Borough Council

Co-Chairs:Dan Jellinek, Editor, E-Government BulletinMartin Greenwood, Director, Socitm Insight Programme

TERMINALFOUR Presentation to ComhairleBuilding Perfect Council Websites

‘Shoot for the Stars - all 4 Stars, to be precise’David Miller

COO TERMINALFOURJames Hall

Web Development Officer Gedling Borough Council

TERMINALFOUR’s Focus

• Established in 1996• Specialise in Web Content Management• Over 300 clients• Focus on Local Government & Higher

Education• 100+ Local Gov (UK & abroad),

Central Gov / Gov Agency clients• Dublin, Boston & London Offices• 100% Open Product Architecture• Designed for large scale rollout• Focus on Ease of Use for all

TERMINALFOUR in a nutshell ….

We make it really easy for organisations to deliver and manage very large, highly

devolved, multilingual Websites, Intranets and

Extranets

4

The Challenge for Local Authorities (and others….)

Greater Demand Less Resources

Reduced / re-allocated budgets

Merging Councils, Teams and responsibilities

Greater Citizen Demand for Online Services

In spite of these challenges…

Local Authorities Still Seek….

…SOCITM ‘4 Star’ Rating

SOCITM Criteria for a ‘4 Star’ Rating

• Useful Content– Information– Links elsewhere– Currency (Up-

to-date)– News value– Transactions– Participation

• Usability – Use of A to Z list– Ease of Search– Ease of

Navigation– Use of Location– Accessibility– Resilience

Ease of use for key stakeholders:1. Visitors:

• Look.... Do... Leave2. Content Authors:

• Add once... Use many places3. Platform owners:

• Available, accessible & secure4. Service providers:

• Ease of service introduction / change

What TERMINALFOUR believes this means...• Strategy

– Have a vision for the website– Make it easy to use for ‘All’ users– Make it ‘Task’ focused– Keep it ‘Current & Relevant’– Make it measurable

• Platform– Out of the box– Works for Communications and IT alike– Open (data and API)– Specific Modules– Mobile ready/friendly/out of box

• Experience– Leverage the knowledge of a ‘Community’– Tried and tested ‘Processes’– Ongoing ‘Support & Development’

Strategy +

Platform +

Experience

= 4 Stars

TERMINALFOUR Site Manager Platform

A platform for both Communications and IT

Communications like …• Devolved content creation and

authoring • “Direct Edit”• Multi-level control of page,

section or site etc • Find, organise, choose and

reuse content • Setup new websites, sections,

pages with brand consistency• SEO tools built in• Deferred publishing• Manage multi-language sites

IT teams like …• Browser-based administration• Integration into SharePoint and back-

end systems• Easy setup of new websites, sections,

pages• Open Platform, Browser independent• Metadata management for SEO• Integration with AD and LDAP• Logging, reporting, review and version

roll-back • Accessibility compliance• Powerful, flexible workflow• Self-service Web forms• Analytics• 100% API

Focus on community: You’re not alone....

• Learn from contemporaries: – How are they using their WCMS– Common lessons/mistakes– Active user feedback

• R&D: Open Source Ethos of product development:– Always moving forward– Expose Information / Open Data

Community Standards / Best practice:– A basis for communications – A basis for measurement

Focus on task....

Focus on personalised experience

Focus on simplicity....

Focus on Sharing the experience, vision… and cost…

‘On the Road to 4 Star’ – James Hall, Gedling Borough Council