workshop online personal branding for phd researchers at wageningen ur

Online Personal Branding

How to find, create and alter the online (first) impression you make

Introduction to social and online media

The impact of online media on today’s society

Definition of social

The term social refers to a characteristic of living organisms as applied to populations of humans and other animals.

It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

Morrison, Ken. Marx, Durkheim, Weber. Formations of modern social thought

Definition of social media

Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’

Murthy, Dhiraj (2013). Twitter: Social Communication in the Twitter Age. Cambridge: Polity. pp. 7–8. ISBN 978-0-7456-6510-8.

Some examples of Online Personal Brands

This could be you

Rolf Hut

I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.

Erik Scherder

Erik Scherder is professor Clinical Neuropsychology at the Vrije Universiteit Amsterdam and professor in Human Movement Sciences at the Rijksuniversiteit Groningen. His main research topics are:

1) effects of non-pharmacological interventions (including physical activity) on cognition, behaviour, and the sleep-wake rhythm of the elderly (with and without dementia), and people with an intellectual disability;

2) the influence of various types of dementia and intellectual disability on multiple components of pain.

Canan Ziylan

I am a PhD candidate who loves doing nutritional health research with older adults.

I write about:

Education

Events

News

PhD life

Publication

Research

Search & monitoring

What do you find if you Google yourself? What are people saying about you and your topics?

Search

what happens when we google you...

Do

- Google the name of the person sitting next to you- Show him/her the results- Discuss

Know Thyself

How do you want to be found / what are your topics?

Who am I?

Who am I?

Do

Who are you?

Choose wisely

Where to blog, what platform(s) to use

Twitter

- Choose right profile picture

- Optimize your Twitter bio

- Start by following relevant accounts

- Interact

- Use hashtags to claim your topics

- Make use of pictures and hyperlinks

- Live stream video options via Periscope

Do

- Create a tweet about your latest (research) achievement

- 140 characters (including link or pic)

LinkedIn

- Much more than an online CV

- Publish status updates / Pulse

- Make sure your profile is public

- Optimize your profile by following these steps

- Join relevant groups

- Interact

Do

- Think of an alternative professional headline for your LinkedIn profile

Your LinkedIn professional headline

Instagram

Do (at home)

- Take 10 pics this week that will contribute to your personal brand

Weblog

- Fame won’t come overnight

- Don’t start a blog if you’re not committed to it

- Do the research: tone of voice, audience, content, peers

- Copy (approach) from the best, learn from the rest

- Learn from the blogs you read - what is the reason you read them?

- Keep close to yourself and your topic(s)

- Make sure your blogs links to your (other) social media

- Write, read, proofread and let others read you post before publishing

- Treat others like you want them to treat you

- Connect and engage

Do (at home)

- Find an exsisting blogging community that you could contribute to

Claim your topics

How to create relevant content and interact

Self driving cars are the future of transport

I believe self driving cars are the future of all transport in the whole world because people are the most dangerous aspect in driving today.

Eliminating the human factor will:

- Diminsish human casualties in traffic to nearing 0%

- Solve traffic jams because vehicles will interact and optimise supply and demand

- Optimise the “fuel” needed to move vehicles from A to B

- Minimise the travel time for every human and give insight in ETA (or: gauranteed time of arrival)

Search

Executing my expertise in the self driving car conversation

- Find and follow the experts on self driving vehicles

- Create columns in Twitter with a search query

- Engaging in relevant tweets that other people send out

- Create engaging content (tweets) around self driving

- Retweet with comments

Create a personal brand around healthy treats for kids

BecauseI am convinced that children will be happier and healthier when they eat and drink

less sugar.

I am convinced that it is up to the parents to make a change here.

Do

- You’re the expert in skating in and around Rotterdam- Think of five things you can do to claim this expertise- Work out one of them- Present to your neighbour

Join in and have fun :-)

Contact

karlijn@NosCura.nl06-42473080@dewitk

www.NosCura.nl

rob@NosCura.nl06-81834114@RobSpeekenbrink

www.NosCura.nl