workshop 1: supporting users accountability...
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Workshop 1: Supporting users accountability (Empowerment)
« Monthly activity report »
Carine SundströmProduct Manager Digital Services – Arbetsförmedlingen - Sweden
WAPES-conferenceInteractions between PES and their users
Workshop
Presentation
Carina Sundström
Arbetsförmedlingen, Sweden
Product Manager Digital services, Jobseekers
Digital services within selfservices:
Enrollment
Planning
Reporting
and
My Pages
Organisation and Employees
• Arbetsförmedlingen is a government agency under the Ministry of Employment
• Arbetsförmedlingen is led by a Director-General appointed by the Government
• Local employment offices are clustered into eleven market areas
• 14 500 employees
• 11 000 of our employees have direct contact with our clients
• Many professions are represented
Vision for 2021
• We are the matching engine on the Swedish labour market
• Many services are delivered directly in digital channels
• A broad and deep network of contacts among employers
• We meet our clients through different channels
• The office network is adapted to the actual need
Digital Services at Arbetsförmedlingen
• A department between daily business and IT
• Product management
• Agile methods
• ”Journey of Renewal”
• Channel transfer
• Digital first
Before Start During After
Web (information), e-services, webcast, video, chat,
telephone call
Local employment offices
Channel transfer
Target
A totally digital customer journey- for some customers
Digital basic
offer
New ways to meet the customers, in various channels, virtual
meetings and qualitative meetings in the local offices. Digital
basic offers a deepened support to those who need it most. An
experience that is personal and engaging and that stimulates
jobseekers to be active. Transparancy in rights and obligations.
An available website that is adapted to the customers needs.
Open national
matching
High quality in customer data. All jobseekers will be searchable to
employers. Matching to jobs, education, internship. Matching with
help of predictive analysis
Digital customer
journey New in
Sweden
A seemless customer journey from seeking asylum into the basic
process. Information customized to the jobseekers’ need; content
and language, on the web and digital services. Matching
customized to the jobseekers’ specific needs. Jobseekers in the
process of seeking asylum searchable to employers.
Goals 2018
20% of all new jobseekers experience
that they get all support they need through
selfservice.
additional 30% of the new jobseekers
get all support they need through
selfservice ang personal service online
(customer service).
The monthly Activity Report
• Report activities that will lead to a new job or to education
• To controll that the jobseeker performs as decided och expected
• Standardize to automate
• Digital service since 2013
• Electronic ID and Mobile BankID since 2015
Follow the customer progressing on her way to a new job or
education
• Submission level- 90% (2014) - 83% (2017)
• Local differences – 60-90%
• 180.000 digital submission
• 35.000 manual submission (paper or orally)
• Customer satisfaction– 54%
Monthly report - webb
Monthly report App
Planning
• Launching September 2017
• Empower the customer
• Replaces the written plan (on paper)
• Changes the method used by councellors
• Transparancy to Arbetsförmedlingen’s offer to help the customer
Empower the customer and on her way to a new job or to
education
Planering, responsive web
Planering, responsive web
The end
Thank you for listening!
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